07/22/2026
We cut cost per order by ~17% and grew ROAS by 20% generating nearly 10x revenue for every dollar spent on ads.
We helped a leading Shopify furniture retailer selling high-ticket products such as beds, sofas, and dining sets transform fluctuating sales into a predictable, profit-driven acquisition engine. Starting from a ROAS of 8.24x, we pushed performance to 9.89x: meaning for every $1 spent on ads, the business earned back nearly $10 in revenue. Here's the three-phase strategy that drove this result:
📉 Phase 1: Establish an Efficient Baseline: We audited the account, ditched broad, expensive keywords, and shifted entirely to high-intent, long-tail search terms.
📊 Phase 2: Aggressive Scaling & Market Capture
We implemented a tiered query-funneling system in Google Shopping to isolate high-value product searches from generic discovery, pairing it with Dynamic Search Ads & Remarketing Lists for Search Ads layers.
💰 Phase 3: Optimize for Peak Profitability
Through continuous A/B testing and a profit-driven model, we aggressively reallocated budget away from slow-movers and straight into our proven winners.
💡 The lesson? Sustainable growth isn't about increasing ad spend, it's about making smarter decisions with your budget and focusing on what truly drives profitability.
📩 Looking to scale your eCommerce brand with a data-driven strategy? Let's talk: [email protected]