Iffective

06/10/2025

If you are a B2C business, schedule a free consultation: www.calendly.com/performist-us/60

04/07/2025

The last couple of days have been scary for retailers. You have 3 major stakeholders: your customers, your employees and your vendors. And, yes, you should be worried about all 3. So here are 3 actions to take right now, today, to begin strengthening your future.

Would you like some help putting the entire thing into a coherent action plan? Hit me up: www.calendly.com/performist-us/60

01/30/2025

Marketing is simple AF. You can, really, only follow 3 actions. Here they are in 2:40. Please repost if you found it useful? Thanks!

10/14/2024

This is stuff that even the "holodecks" in Star Trek never imagined:

👉👉 A hacker has stolen a massive database of users’ interactions with their sexual partner chatbots, according to 404 Media 👈👈 💩

Chatbot companion platform muah.ai was hacked and had its chatbot prompts stolen.

09/30/2024

Hey everyone, please take 20 seconds and subscribe to Your Gray Matter's YouTube channel? Thanks

Share your videos with friends, family, and the world

09/27/2024

As a young girl in a brand-new school in 9th grade, Velia felt a bit of an outsider. As a young doctor in Germany, Velia felt a bit of an outsider. Today, she leads the implementation of traditional Chinese medicine in Germany and not only is Velia not an outsider, but she is also truly a brand. Listen to her fascinating story in our podcast: One Take, because life has no rehearsals:

https://www.your-gray-matters.org/one-take-the-podcast/2041452_velia-wortman

09/23/2024

As a young girl in a brand new school in 9th grade, Velia felt a bit of an outsider. As a young doctor in Germany, Velia felt a bit of an outsider. Today, she leads the implementation of traditional Chinese medicine in Germany and not only is Velia not an outsider, she is truly a brand. Listen to her fascinating story in our podcast: One Take, because life has no rehearsals: https://www.your-gray-matters.org/one-take-the-podcast/2041452_velia-wortman

09/17/2024

For everyone who is still confused by tariffs and sales tax:

1. A tariff is applied on a blanket basis to everything coming from a country. It is paid by the importer of the goods in the US.

2. A sales tax is applied by the state to the sale of certain goods. It is paid by the buyer.

So, here's the deal: Let's say someone applies a blanket tariff of 10% to every good coming from China.

Before the tariff, you were paying $100 for that product AND a sales tax of, say, 7%, so your total outlay is $107...

$100 x 1.07 = $107.00

After the tariff, you will pay $110 for that good AND a sales tax of 7% or $117.7

$100 x 1.1 = $110 x 1.07 = $117.7 so you are paying for the tariff.

If the importer chose to absorb the tariff, then you would not pay for it. So... what do YOU think are the chances of the importer paying for the tariff?

Let's say the importer had a margin of 30%... that is, he made $30 on the product. If the importer has to absorb $10, his margin decreases by 33% to $20. Keep dreaming.

Tariffs just increase the cost of everything.

09/16/2024

One Take - Because Life has no rehearsals. Today, we interview Tony Hollingsworth. Tony has created nine of the largest campaigns in the world combining cause, entertainment and stars, each of those campaigns reached an audience of over 500 million people. Today, he is launching "Listen" a global campaign to give a voice to the over 1 billion vulnerable and disadvantaged children around the world.

Watch our episode at https://www.your-gray-matters.org/one-take-the-podcast/2033015_tony-hollingsworth, or visit us at www.your-gray-matters.org and visit Listen at www.listencampaign.com

09/07/2024

Our fifth episode with the doyenne of international marketing and advertising, Deborah Malone, founder and CEO of The Internationalist, the must-read for everyone in the industry.

See the podcast here: https://www.your-gray-matters.org/one-take-the-podcast/2030050_deborah-malone

09/06/2024

IYKYK but this is so 80s for me:

Misaligned incentives can lead to wasted media spend.