07/22/2026
Marketing shouldn't feel hollow. ✨
Early on, I was told to "scale"—to strip the personality out of my work so it wouldn't "alienate" anyone. But you can't build a movement without deep roots.
The Lavender Effect is my answer to that hollow strategy. It’s the intersection of data-backed insight and radical empathy. It’s knowing that when we tell a story, it’s not for an algorithm—it’s for our peers, our collaborators, and the community we serve every day. In that spirit, I am sharing a behind-the-scenes look of my everyday life: working at my desk, motivating bops blasting in my headphones, and remembering to stay hydrated with my signature colored water bottle.
The July 22nd edition of the Lavender Dispatch is officially LIVE. Today, we’re talking about moving from vanity to value and why being "somewhere" for your people is better than being "everywhere" for the masses.
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