08/20/2026
Hispanic culture isn’t waiting for Hispanic Heritage Month to have a moment. This week’s Hispanic Marketing Brief is full of examples of Latino talent, culture, and consumers shaping what’s happening across entertainment, advertising, media, and the creator economy.
In this edition:
🌮 La Doble P x Taco Bell x Tajin USA
💻 Shakira recreates her iconic computer meme for Epson America
🎬 Lin-Manuel Miranda becomes a Disney Legend + Coco 2 is officially coming
📱 Pinterest looks to grow its Spanish-language creator community
🎥 The New York Latino Film Festival returns this September. Congrats to Calixto Chinchilla and team on continuing to create a platform for Latino and multicultural storytellers!
📰 The Latino Media Summit returns to CUNY this October, bringing together industry professionals to talk about the future of Latino media. Shoutout to Graciela Mochkofsky and the team for creating space for these important conversations.
🚗 Dani Klarić brings her aesthetic to Kia America
And one number worth paying attention to: Latinos drove 28.2% of all U.S. economic growth in 2024 🚀
📍 The cultural influence is there. The economic impact is there. The opportunity for brands is there.
🔗 Read the latest Hispanic Marketing Brief and subscribe at the link in bio!