Reel Marketing Strategies

05/27/2026

Make no mistake, business is built on 𝗥𝗘𝗟𝗔𝗧𝗜𝗢𝗡𝗦𝗛𝗜𝗣𝗦.

03/22/2026

Here is how to stop competing on price and win more high value work.

Jorge recently landed a $4,000 job with an HOA even though he was the most EXPENSIVE bidder by a lot.
Here is how it happened.

You can also watch the video here:

https://youtu.be/NIY9wFwOiI0?si=FysObp32R5JccKy-

Before learning the G.R.E.A.T. Proposals Framework, Jorge’s strategy was simple:

Be the lowest bidder to win the job.

And to be fair, that’s what most contractors do.
But right before submitting his bid, he caught himself and remembered the framework.

Instead of trying to win on price, he decided to compete on value and trust.

He focused on presenting the proposal in a way that positioned him as the most reliable, professional, and trustworthy choice not the cheapest.

And it worked.

Here’s why.

It worked is because he stepped outside of the COMMODITY frame and stood out from the other vendors in a meaningful way.

After reviewing the bids, the property manager told him something surprising:

“You were the most expensive bidder by a lot… but we felt the most comfortable with you and trusted you the most.”

Even more interesting?

They had never really met him in person before.
That’s the power of positioning.

Most contractors believe they lose jobs because their price is too high.

But the real problem is this:

They haven’t built enough trust to justify the price.
When trust is high, price becomes a secondary factor.

This is exactly why I teach the G.R.E.A.T. Proposals Framework inside the program.

Because the only goal of a proposal isn’t just to submit a number.

It’s also to increase trust and reduce perceived risk for the decision-maker.

When you do that well, you stop competing in the “race to the bottom” price game…

…and start winning work based on credibility and confidence.

Well done Jorge. 👏

PS. Do you want a copy of the G.R.E.A.T. Proposals Framework so you can start winning MORE of the commercial bids and proposals you are sending, FASTER than ever before?

Click the link to get it now. https://hoa-condo.reelmarketingstrategies.com/thankyou

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

10/19/2025

Think BIGGER 🤔

We think in terms of what’s familiar.

So we play within the lines of what we know.

We make safe bets… and by doing so we box ourselves into a small reality of possibility.

What we believe is possible is controlled by what we know and…

what we know that we don’t know.

Our thoughts in other words are working within those lines of perception.

What’s actually possible though, goes further than what we perceive. You ultimately don’t know what you don’t know.

So how can we then THINK outside of the box we’re in? How can we play a bigger game?

Here is what I’ve discovered is the sure way to do it.

Expose yourself to new things. New experiences. New ideas. New voices.

You are capable of more than you can imagine.

10/15/2025

https://youtu.be/FEHg9CDp4Qk

Get the ULTIMATE Cheat Sheet For Breaking Into The Condo and HOA Market For Free Here: https://hoa-condo.reelmarketingstrategies.com/HOA-CondoGuide In this v...

10/14/2025

https://youtu.be/2OH5V5GM-5s

Get the ULTIMATE Cheat Sheet For Breaking Into The Condo and HOA Market For Free Here: https://hoa-condo.reelmarketingstrategies.com/HOA-CondoGuide In this v...

08/08/2025

01/25/2025

If you are a Home Service Business or Contractor here are 3 reasons why targeting HOA's and Condo Associations makes sense.

1. They are a premium customer, which means they pay more.
2. They budget for your services, so most of them have the money.
3. Can be less competitive when you have the ultimate advantage.

Want to know how to create the ultimate competitive advantage in
the HOA and Condo Market? Click the link below to get my FREE Ultimate cheat sheet to breaking into the HOA and Condo Market.
https://hoa-condo.reelmarketingstrategies.com/HOA-CondoGuide

04/28/2023

Last year we helped one of our clients generate $750k in new sales. Want to learn the strategy behind how we did it? Check it out here and get the FREE Case Study.

10/21/2022

REVENUE INCREASED OR DECREASED BECAUSE OF SOMETHING YOU DID 💯

After making this video, I realized the message may go over some peoples heads but the point I’m trying to make is that if you take your foot off the gas pedal your revenue will eventually decrease.

I’ve seen it time and time again, when marketing and advertising efforts stop or decrease revenue will also decrease in due time. The next 30 days will set you up for the next 90 days.

10/20/2022

WHY CASHFLOW IS KING 👑

When you run a business cashflow is the number you need to look at. A company with negative free cash flow indicates an inability to generate enough cash to support the business. Free cash flow tracks the cash a company has left over after meeting its operating expenses.

Don’t make the mistake of just looking at what’s in your bank account to determine the health of the business. Your financials will tell you how your business is actually doing. Consider it like a report card for how you did this month. 💯

A mistake many early business owners make is not having an accountant overseeing the finances and delivering financial statements. Take the time to learn how to read them. It is well worth the investment.

Understanding this number ultimately allows you to meet your financial obligations and plan for the future.