Creative Resources Group (CRG)

06/14/2026

When it comes to digital video advertising, YouTube should definitely be a part of your mix. It's the #1 streaming platform in viewership. That means all the targeting benefits of YouTube are now showing to a captive audience of living-room smart TV viewers!

06/13/2026

For luxury homeowners, security and privacy are paramount, but quality and design are just as important. CRG combines both attributes in their latest for Perfection Fence to let customers know that they really can have it all!

Targeted to high value homeowners, CRG uses status-aligned messagin...

06/12/2026

Social is an important channel for your digital video ads. But with a growing number of platforms, how do you choose? Although it depends on your business, audience, and goals, CRG generally recommends starting at the top - Facebook and Instagram. Just look at those stats! Despite many others, FB is still ahead by leaps and bounds.

06/10/2026

formats and methods are always evolving. Here's just a few points to keep in mind: First, sizing. Portrait is preferred on social media, but most YouTube videos are watched on Smart TVs. Format accordingly! Next, adhere to standard lengths. Even if your ad is 15.1 seconds, it will be considered the next length up, 30 seconds. Finally, don't forget the audio. Many watch with sound off, but there are still plenty who watch with sound on. Produce for both.

06/08/2026

2018, the team hit the road to capture photos for AdviniaCare's new website and brochure as well as measurements for signage. When we visit our clients, we capture as much as possible to help fill your media asset library!

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06/06/2026

We've said it before and we'll say it again. Nobody has more fun than us! And when you love what you do, you're ensured a truly great end product.

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If you only manage to take ONE behind the scenes photo at the CRG shoot, you better make it count! 😆

06/05/2026

Today, streaming TV has more viewers than broadcast & cable combined. Only 5 or 6 years ago, TV advertising was out of reach or impractical for many businesses. With OTT, almost anyone can harness the power of TV advertising! Contact CRG to find out how today.

06/03/2026

June is full of shoot memories! On this day 2024, the team was on location for two days updating media assets for long time client Norfolk Kitchen and Bath.

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06/02/2026

Our core team back on a big production (multi-camera, multi-location, talent extras) for the first time post covid. It was a loooong, hot day that started at 4:30am and ended at 7pm. And it was fantastic!

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06/01/2026

Not too long ago, the big broadcast networks and cable companies controlled how and when viewers watched. Today, the viewer is in full control, but that leaves advertisers wondering, how do I reach the streamers? This month, CRG social is all about digital video, with the inside insight you need to get started.