PeakWerks

09/15/2020

11/11/2019

Does Your Business Website Need To Be Audited?

“If you don’t know where you are going any road will take you there”- Lewis Carroll, Alice In Wonderland

If your business website has not been audited in the past two years, you are in for a lot of surprises and not good ones I’m afraid to say. A website audit will tell you where you are and set you on the right road for success!

So much has changed with the way Google and other search engines analyze and rank pages on your website. You will need to know where your problems are and fix them now.

One of the areas you should be very concerned with is the User Experience/User Interfaces that your website provides. Couple this with a simple item like not having a secure website with an SSL Certificate; either one will kill your chances of obtaining high ranking regardless of your diligence with creating good content. If your website is not Mobile Friendly, Google will not consider your website up to the latest standards.

Today, one needs to dig deep into a website and identify issues that will greatly affect how your website ranks for keywords and phrases and how your website compares with your competition.

How deep should a website audit go? The answer is really deep from the first to the last page and checking each and every page for all elements that are used to create the site. This means all coding, not just a looking at Meta, ALT, Heading and other tags.

Here is what a deep Audit examines

Global Performance Information
Global Rank
Country Rank
Category Rank
Ranking Audit
Keyword Ranking Status
UI & UX
Call to Actions
Mobile friendly?
Readability
Content Overview (On-Page)Keyword Focus
URL Structure
Title Tags
META Description
OG Tags (Open Graph)
Heading Tags (H1 - H6)
Content (Word Count, etc.)
Internal Linking and Anchor Tags (Link Structure)
Image Names and ALT Tags
Indexing Overview
Indexing Optimization Analysis
Page Exclusions (robots.txt)
Page Inclusions (sitemap.xml)
URL Redirects (301, 302, www / non-www)
Duplicate Content
Broken Links
Code Validation
Page Speed (CSS, JS, Caching, Image-sizes)
SSL Settings (http vs. https) Linking Analysis Overview (Off-Page)
Inbound Followed Links
Linking Root Domains
Authority and Trust
Social Media Metrics
Competitive Link Comparison
Social Media Visibility & Reach
Here are some details of what an audit is about

Global Performance Information

These are indicators to show your websites health, reach and awareness compared to the rest of the websites globally, nationwide and within a given industry.

Ranking Audit

A Ranking Audit is an analysis on how your website is ranking for keywords and phrases. This audit can be extended by doing a competitive ranking audit that includes an audit of your competitors ranking. Another audit element can analyze how many keywords and phrases on any given website are ranking in the first 5 search positions as compared to the next 20 or 50 positions. This will help find more optimization potential for rankings >10.

UI & UX

UI = User Interface and UX = User Experience. This is not an analysis by numbers directly, but having a good User Interface and Look & Feel may lead to a good User Experience. Good user Interface elements that drive a good User Experience are clear. Call to Actions, good readability of the text and is the website mobile friendly just to name a few examples. This is important as search engine can measure user signals. If a visitor after searching for a keyword or phrase is satisfied with a given website due to a good UI & UX, they won’t bounce back to search engine. Most likely they will take action on the website like purchasing a product. This drives revenue to the website owner more often than a website with poor UI & UX. Websites with positive user signals will be ranked higher.

Content Overview (On-Page)

Content Analysis is a large and important chunk of a comprehensive website analysis. This touches everything visible on your website.

They keyword focus audit analyzes how well you’ve identified and targeted the keywords that people use to find your page.

However, good content doesn’t stop here. It is also used to determine the quality of the content by measuring the appropriate word count of the text, by applying the right information to (non-visible) META information like META descriptions, image ALT Tags, internal linking, etc. Finally, is this page ready to be linked appropriately to any social network like Facebook and Twitter?

Indexing Overview

Technical analysis like the indexing status of a website is important because if search engines cannot index the website properly, it cannot understand the content and meaning of the website.

Indexing begins with choosing the right pages to be indexed and those not to be indexed. The Google Search Bot has just a very small amount of time to index a website. The Google Bot just indexes a specific amount of pages of a site. The analysis looks deep into your website to help determine which pages to index and which pages to exclude from the index.

Analysis of possible broken links is important in order to avoid people reaching an error page. Reaching an error page by clicking on a broken link may cause dissatisfaction and frustration for the user. If the user returns to the search engine result page and conducts another search Google will value this behavior as a bad user signal.

Linking Analysis Overview (Off-Page)

The Internet is a “web”! It’s a huge network of links pointing from one web page to another. But linking is a double-edged sword. It’s important that two linked resources have a contextual meaning to each other. In this case it brings a higher value for the user and the search engine as well as for ranking determination.

An Analysis will check all inbound links regarding their contextual value to the web page and their possible toxicity level. This identifies the authority and trust transfer to the given page. If links are just created in order to get higher ranking they may be considered as spam by search engines.

A complete, deep Audit will provide all of the information about your website in the form of a detailed report. This report will be your roadmap for the process of making the necessary corrections to your website to obtain higher rankings.

By: James Conant & Sebastian Grillo

Get a Website Audit!

PeakWerks offers a FREE or full website audit that provides a deep analysis of your website performance. With this audit, we can determine how much the online marketing strategy need to be adjusted. We can help you to make your website ready for the latest algorithm development!

05/25/2017

What is Search Experience Optimization?

Most everyone knows something about Search Engine Optimization but what is Search Experience Optimization?

First, let me state that in order to obtain high search engine rankings you will still need to provide search engines with the technical search engine optimization elements like Titles, Meta Tags, ALT tags, etc. But now, marketers must also include the user experience elements so search engines will judge a website as worthy of high rankings.

New search engine algorithms (search formulas) are now using behavior metrics, user interface, site speed, site structure, mobile optimization, SSL, meaningful and useful content, rather than just digging for keywords on a webpage to determine how to rank pages. It's time to apply search experience optimization and search engine optimization together to achieve high rankings.

Rankings and Link Building are still the primary focus of most marketers today. They are important factors but no longer the most important. What is most important is a holistic method to optimize a business website.
The best course of action is combining traditional SEO practices with new techniques to place users experience first.

Don’t know how your website and pages stand in regards to the latest search algorithms? I always suggest that a full and detailed audit be conducted on a website. An audit will definitely show the gaps in your current optimization strategy.

Businesses must understand that no longer do search engines look at your website in the cold eyes of a computer. Today, the latest machine-learning artificial intelligence systems look at a website more like a person would than a computer.

Is content still KING? I think so. Without content what is the worth of a web page anyway. But there is a catch. You might think you are getting good results from your current content, but are you writing for your business/ management, or are you writing for the reader of your content, a potential new customer?

You can create content using technical, sales, marketing or any other voice, but stop and think again who is consuming your content. The new Search Experience Optimization is simple, you write to engage the reader. You give them the answers to their questions; you give them what they are looking for not what search engines are looking for.

I compare old SEO and new SEO to an old car and a new car, To maintain an old car was rather simple. In fact most teenagers could tune up a real old car. However, today you need a specialist with of the knowledge and tools to maintain a new car properly, If you want to rank high on search engines you should seek out an SEO specialist that knows the ins and outs of Search Experience Optimization.

We offer the best advice, research, how-tos, and insights in the name of helping you to boost your online marketing efforts!

03/19/2017

USA Marketing Associates and Grillo Projects Launches New Business Unit PeakWerks

February 20, 2017 Middleboro, MA

USA Marketing Associates and Grillo Projects, Essen Germany announced today the launch of a new business used called PeakWerks (www.peakwerks.com)

PeakWerks is a new marketing unit that will focus on Search Experience Optimization services for business websites to produce more relevant content, greater traffic and more sales conversions.

PeakWerks offers extensive audits of websites checking on over 35 key elements.

“Search Engine Optimization is no longer a technical action to just obtain high search engine rankings. Optimization today needs to provide relevant answers to meet your potential customers’ questions with more appropriate information,” states Sebastian Grillo, Grillo Projects.

It is both the technical optimization and user experience optimization which is required today to achieve the best results for ranking and sales conversions.

PeakWerks takes a holistic approach to Search Experience Optimization by considering all of the factors needed to produce high rankings while providing quality content that matches specific search inquires.

“PeakWerks is a full service Internet marketing provider offering: Web Design, Search Experience Optimization (On and Off Page), Content Development, Search Engine Advertising, Social Media, Trust/Link Building and Online Public Relations,” states James Conant USA Marketing Associates.

PeakWerks offers extensive, detailed audits of websites checking over 35 key elements including: Global Performance, Search Rankings, User Experience, User Interface, URL Structure, Content, Headings, Tags, Titles, Internal and External Links, Code Validations, Redirects and many others.

USA Marketing Associates and Grillo Projects
USA Marketing Associates was established in 1994 and has provided Internet marketing services nationally and internationally.

Grillo Projects was established in 2001 and has provided web design and online marketing service throughout Europe and the United States.

PeakWerks Online Marketing Service like SEO, Web Design, etc. we give you a boost in quality traffic and conversions for your website. Contact us!