06/05/2026
I tried to start two businesses. Both failed.
That eventually led me to working for an agency. Four years managing marketing for 60+ home service businesses and a 90-location national franchise. I got good at it fast, because I understood the problem from the owner and consumer side.
What I kept seeing, and what made me leave, was small business owners handed reports they couldn't read, strategies they didn't understand, and results that disappeared the moment they stopped paying.
So I started Origin Story Marketing. Built for independent businesses in Middleton and the greater Madison area who want growth that lasts. Sustainable, community-rooted marketing that they actually understand.
Every week I'll share what's working in local search, how to measure what matters, and how to tell your story in a way your community responds to.
What's the biggest thing you wish your marketing was doing that it isn't?
