Bel Canto Business Services

06/18/2020

I'm very excited to debut my new site, www.janinemarysolheim.com! You'll find information on my different ventures, myself, and other ways to contact me.

What does your business need help with today?

04/24/2020

Did you know...

Graphics that you're planning on printing should be at least 300dpi? This will ensure that your graphic is not pixellated from being too small. Also, make sure your graphic file is the correct dimensions as well.

04/22/2020

Data entry can be monotonous and frustrating. Most businesses are on a digital platform, but you still run into handwritten submissions. Accuracy and speed are key.

I recommend using Google Forms to make an input form with all of your fields. Use TAB to shift between fields quickly. All of your entries will be saved in Google Sheets for easy sharing with your CRM.

Create a new survey and edit it with others at the same time. Choose from a variety of pre-made themes or create your own. Free with a Google account.

04/21/2020

Marketing has progressed far beyond simple print and radio advertising. There are so many ways that a business can reach their customers: social media, websites, and digital advertising. Print and radio ads are still popular but on the decline.

How many hours per week on marketing do you spend in your small business? This survey of small businesses will help you benchmark.

04/20/2020

Every business has tasks that earn no revenue, but still have to be done. Filing, drafting newsletters and flyers, purchase and design of marketing. Small, one-person businesses rarely have the resources for a secretary. Another option is available!

Do you have a project you need help with? Looking to put out some marketing for a new product or service? I'm happy to help. 🙂

04/03/2020

Not all images are created equal. Do you have the right dimensions for you profile images? Improperly cropped and pixellated images are the height of unprofessionalism. There are many resources for proper image dimensions. Here is a cheat sheet for Facebook profiles.

04/02/2020

Social Media Basics Tip # 10: Social Media does NOT replace a website

This is very important! Social media provides truncated information about your business to a select audience. Even using platform ads will not reach your full audience. Having a well-built and optimized website will make your business more accessible to your target audience. Websites are great ways to engage with your audience more in-depth, including email subscriptions and online payments, depending on your business. You don't have to do that part yourself, I can help set you up!

04/01/2020

Social Media Basics Tip # 9: Don't Forget Your Profile Page

Having an active Page isn't all of it. Is your Profile Page up to s***f? Make sure your banner and profile images are the correct size and don't have any clipping. Are all of your services listed? Is there an easy way for customers to message you about questions or quote requests? Social media is the gateway to engaging with your audience. By making your profile page complete, your audience can more easily find the information they're looking for.

03/31/2020

Social Media Basics Tip # 8: Engage Your Audience

There are millions of posts every second on the various platforms. Where your post falls in that order has to do with how you engage your audience. Are you replying to comments and DMs? Are you posting regularly? Are your posts getting comments and likes? All of this data gets factored on to the platform's algorithms, which decides where (and if) your post gets into news feeds. Try making it a point to engage with your business audience during your idle social platform time.

03/30/2020

Social Media Basics # 7: Build an organic following

Engaging with your audience is the name of the game. Share everything on your personal Page. The more people see your Page pop up in their news feed, the more likely they are to follow it. This also circles back to tip # 4 - content that is personal to you, that is specific to your business and expertise, will do better than stock content and article shares. Contests and audience questions are also a great way to boost followers.

03/29/2020

Social Media Basics Tip # 6: Consistency is Key

There are millions of accounts posting on the various social media platforms every minute. How do you make your post stand out in the feed algorithms? Post consistently. Once a day is usually sufficient to rank in your loyal followers' news feeds. It's also important to engage with your audience. Are you answering messages and comments? Commenting and liking as your business page? Engagement and consistency are the name of the game.

03/28/2020

Social Media Basics Tip # 5: Share outside the platform

Do you use Instagram? Pinterest? Twitter? Many of these social media platforms support intersharing. Particularly Instagram and Facebook. If you post an article or photo on platform, share it on the rest. Also, if you have a website with a blog, make sure you post a link on all of your social media platforms.