Underpin Media

Underpin Media Local Madison Marketing Agency - Providing digital marketing and advertising consultation services. Marketing and Advertising Agency

AI Search Is Changing How Customers Find Your BusinessFor years, SEO was enough.Today, customers are asking ChatGPT, Goo...
07/02/2026

AI Search Is Changing How Customers Find Your Business

For years, SEO was enough.

Today, customers are asking ChatGPT, Google AI, Gemini, Claude, and voice assistants questions like:

• "Who's the best marketing agency near me?"
• "Who builds websites for contractors?"
• "What company should I hire for SEO?"

If your website isn't structured for AI, you may never appear in those recommendations.

That's where GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) come in.

I now offer a step-by-step approach to help businesses prepare for the future of search.

✔ Free AI Search Audit
We'll review your current website, identify opportunities, and show you exactly where you stand.

✔ AI Search Essentials
Perfect for businesses looking to improve their existing website with foundational GEO and AEO best practices.

✔ Comprehensive AI Search Optimization
A complete optimization of your content, site structure, and trust signals to help AI better understand and recommend your business.

✔ AI Website Rebuild
For businesses ready to start fresh with a website designed from the ground up for SEO, GEO, AEO, performance, and conversions.

Whether you need a few strategic improvements or a complete rebuild, the goal is the same: build a website that search engines trust, AI understands, and customers choose.

Schedule your free AI Search Audit today and find out how your website stacks up.

For nearly 30 years, Integrity Painting Services built its business the best way possible: through trust, exceptional cr...
07/01/2026

For nearly 30 years, Integrity Painting Services built its business the best way possible: through trust, exceptional craftsmanship, and word-of-mouth referrals.

But even the strongest reputation deserves a professional online presence.

I recently had the opportunity to design and build Integrity Painting's very first website, creating a digital experience that reflects the same quality, professionalism, and attention to detail they've been known for since 1998.

Very proud to say that the site is consistently generating qualified leads every month and has even helped the company recruit new team members through a custom employment application.

This case study takes you behind the scenes of the project, from strategy and design to SEO, AI optimization (GEO), and the results.

Read the full story:
🔗 https://underpinmedia.com/blog/featured-client--integrity-painting

Don't forget to follow them on Facebook!! - Integrity Painting Services, LLC

If your business has been built on referrals and reputation, your website should tell that story too.

Today we are pausing business in recognition of May Day — standing in solidarity with workers and immigrant communities....
05/01/2026

Today we are pausing business in recognition of May Day — standing in solidarity with workers and immigrant communities.

Thank you for your understanding. ✊

Every nonprofit has powerful stories.Stories of resilience.Stories of impact.Stories that deserve to be seen and felt.At...
04/24/2026

Every nonprofit has powerful stories.

Stories of resilience.
Stories of impact.
Stories that deserve to be seen and felt.

At Underpin Media, storytelling is at the heart of what we do.

We help nonprofits:
🎥 Create meaningful content that connects
💛 Share stories that inspire action and support

We’re expanding that support with:
• 20% off nonprofit services
• Free and sponsored storytelling opportunities
• Free consultations

Because when people feel your mission, they’re far more likely to support it.

Let’s tell your story, together.

👉 Reach out and tell us what you need: [email protected]

Nonprofits are doing some of the most important work in our communities… often with the fewest resources. At Underpin Me...
04/23/2026

Nonprofits are doing some of the most important work in our communities… often with the fewest resources.

At Underpin Media, we’ve always offered discounted nonprofit rates, but now it's time to do more.

💛 We’re now offering:
• An additional 20% off all nonprofit services
• Free and sponsored support opportunities
• Storytelling and content creation to help amplify your impact

Because your work deserves to be seen. And your story deserves to be told.
If you need support, we’re here.
👉 Reach out and tell us what you need at: [email protected]

Many nonprofit teams are stretched thin - managing operations, fundraising, and outreach with limited capacity. That’s w...
04/22/2026

Many nonprofit teams are stretched thin - managing operations, fundraising, and outreach with limited capacity.
That’s where the right tools can make a measurable difference.

At Underpin Media, we help nonprofits integrate:
• AI tools like ChatGPT for content and communication
• Workflow automation to reduce manual tasks
• Streamlined content systems for consistency

The goal isn’t to replace people, it’s to give your team back time and energy. To support this, we’re now offering:
✔️ 20% additional discount on nonprofit services
✔️ Free and sponsored support opportunities

Because efficiency should be accessible, not a luxury.
If your team is looking to work smarter, we’re here to help.
➡️ Email Katie Wilkins directly at: [email protected]

04/17/2026

This is why your business needs to pay attention to TikTok in some way. This video is viral on TikTok, people are using the sound talking about a “Courtyard Marriott” pour and making spin off videos with it 😂 This is the best authentic FREE marketing you could ask for and the company hasn’t yet responded or even reposted.

My advice would’ve been to capitalize on the attention, and create videos with the sound showing shots of the property/rooms/renovations/food.

And using the sound doesn’t mean people should expect a “home pour” of wine (although that would be nice 🤗) but it would show a sense of humor and connection to customers.

If you have a business and need help navigating TikTok. I’m here for ya 🤗

https://www.tiktok.com/t/ZP8gfanHg

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1313 John Q Hammons Drive
Middleton, WI
53562

Opening Hours

Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm

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