The Automation Advantage

12/05/2023

AI Predictions for 2024
https://www.lexology.com/library/detail.aspx?g=12a2088e-7ad2-48df-8934-3e728e462828

Giddy. That’s how most of us following AI have been feeling over the course of 2023; a myriad of technological advancements and slick new AI tools…

10/31/2023

Creating an effective video marketing strategy: 10 tips and best practices.

Read the Kaltura blog for great tips on how to use video better!

08/24/2023

Fresh new issue of The Automation Advantage is now out.

- Create a Webinar Campaign in Keap.
- Make a spokesperson video without the 'person'.
- See why the Back Office is where you should start automating.

Check it out here:

Welcome to The Automation Advantage Newsletter - your go-to resource for actionable insights on workflow automation, marketing strategies, productivity hacks, and more. Meticulously curated for solopreneurs, SMBs, and anyone wrestling with the challenges of the growth gap, this newsletter is your go

08/23/2023

CEOs - Your Organization is Everything 🗂️

There’s more to it than meets the eye. Being organized requires digging deep into your processes and pushing against chaos. 💪 But each time you implement structure, you build efficiency, resilience, and discipline into your company.

I’m here to say: organization is a mindset. 🧠 It takes discipline and persistence. In leadership, you need to build habits and systems that drive results, keep your team aligned, and enable you to push through challenges. ✅

I challenge you - cultivate daily organization. 🗓️ Foster habits to stay on top of your responsibilities, goals, and team priorities. 🏆 Push yourself to persistently maintain order, even as your biz grows. 🚀

Because in leadership, strength comes from consistent effort. Not a one-time reorg - but the discipline to stay organized every single day. 🏋️‍♀️

Are you ready to rise to the challenge? 🙌 Give me a ✅ if you're committed to building rock-solid organization as a leader. Your team is counting on it!

08/08/2023

A fresh new edition of The Automation Advantage is now available with a cool new tool and a super simple automation flow to save you time each week.

Read it here: https://www.linkedin.com/feed/update/urn:li:linkedInArticle:7094719868477788160/

07/28/2023

If you are a sales professional, you know that nothing is more valuable than your time. ⏳ Yet recent research from Pipedrive shows a good portion of sales reps spend only 34% of their time actually selling!

Where does the rest of that time go? 🤷‍♂️

How about...endless administrative tasks like:

- updating customer records,
- copying data between systems,
- scheduling follow-ups,
- generating reports for managers.

These mainly manual and repetitive tasks eat up the rest of those precious hours. As a result, sales teams struggle to efficiently capitalize on all the leads and opportunities they spend so much time acquiring.

That's why I believe every sales representative needs dedicated sales as part of their stack along with thoughtful to connect them all. 🔃

Solutions like Airtable, Close, and Keap to name just a few, integrate key capabilities to maximize your productivity:

🔄 Workflow Automation - Tools like Airtable streamline repetitive tasks through triggers and actions that automatically update records, notify colleagues, schedule tasks, and more based on predetermined criteria.

🗃 Data Centralization - Close seamlessly imports contacts and interactions from email, calendars, phone systems, and other sources into a single Sales CRM for a complete view of prospects.

📱 Mobility - Apps like Keap enable reps to update lead records, add notes, schedule follow-ups, and access key data easily on-the-go while simultaneously triggering email campaigns and follow up communications.

With features like these, sales prospecting platforms eliminate hours of manual busywork each day. Instead of chasing down leads in messy spreadsheets, salespeople can focus on high-impact actions like personal outreach to qualified prospects. Lead follow-up rates improve dramatically. 📈

This can result then in sales reps experience 34% faster deal closing when they use a sales automation tool. Plus, 65% of high-performing sales teams rely on sales automation platforms.

The bottom line? ❌ Don't let productivity and potential sales waste away doing manual administrative work. A dedicated sales prospecting tool tailored to your workflows can help recover hours each day– leading to more conversations with qualified prospects and closed deals.

Regain time to and exceed targets by integrating robust tools and automation solutions into your stack.

Need help finding a solution that best suits your workflow? Message me and let's talk !



Ref: https://www.pipedrive.com/en/resources/state-of-sales-and-marketing-2023

07/27/2023

What costs businesses more time than anything? A poor company culture. 😡😰😖
https://www.careeraddict.com/bad-company-culture

Check Out: "30 Unmistakable Signs of Bad Company Culture to Look out For"

Your internal culture can cost you days, weeks...or years. 😱Check out the warning signs and if you see any in your company culture, have a closer look. 👀

Watch out for these 30 warning signs of a bad company culture for the sake of your job, health and happiness.

07/27/2023

🔎 Have you ever wondered which is the best platform for integration or workflow automation? I just watched a great video comparing Zapier and Make (formerly Integromat).

🔄 The video takes a deep dive into how each platform enables us to connect apps and automate workflows, saving us countless hours on tedious tasks. Plus, they're no-code platforms - no need to pester your tech-savvy friends anymore!

🤔 Zapier's simplicity and vast directory of apps might make it a popular choice. But Make, with its no-code and low-code options and more visually intuitive workflow creation, holds its ground.

🎬 The video doesn't just discuss; it demonstrates how to set up workflow automation on both platforms using a newsletter subscription form as an example.

📊 Finally, it touches on their free plans and limitations, providing insights on which might offer the best value for you.

💡 I thought you might find this helpful as you consider how to streamline your processes. Take a look and see what you think!

Make or Zapier? Which one takes the crown? Paperform supports both leading automation tools, and our Digital Support Specialist, Alex, spends his days switch...

07/26/2023

In this recent article from Fortune, they give details about a Stanford study which found ChatGPT's performance wildly fluctuated over months. 📈 In March, it correctly solved a math problem 97% of time, but by June, only 2%. 😳

Researchers speculate changes to parts of the black box model caused unintended ripple effects.

🤔 As businesses use more and more, we must approach current AI cautiously - it holds promise but remains imperfect.

🫣 Blind faith in AI is misplaced.

🚫 We need rigorous testing to uncover limitations. The path forward is human-AI collaboration, not replacement. 🤝

Read more here: https://finance.yahoo.com/news/over-just-few-months-chatgpt-232905189.html?guccounter=1

The chatbot gave wildly different answers to the same math problem, with one version of ChatGPT even refusing to show how it came to its conclusion.

07/25/2023

🤖 This week's automation and AI newsletter 📰

Use AI to create social media clips from long videos 🎥

SOPs help businesses scale efficiently 📈 Use these tools simplify documentation 💻

Experts discuss AI's potential and risks of emotional manipulation 🧠

Let's steer technology impacts positively! ✅

See the full newsletter for more insights and join the conversation on LinkedIn: https://www.linkedin.com/pulse/automation-advantage-72523-deirdre-baker

Stay ahead of the automation curve and learn how to harness it for your business! 🚀