Bob Abbate Marketing

06/03/2026

Not all impressions are created equal.

Anyone can buy ad space. The real challenge is creating a media strategy that makes your brand memorable.

From YouTube and OTT to Local TV, Social Media, and Google Search, the strongest campaigns aren't built on a single channel, they're built on a smart media mix that reinforces your message everywhere your audience spends time.

The goal isn't just to be seen.
It's to be remembered.

Read our latest blog and learn why reach without strategy is just noise.
https://bobabbatemarketing.com/in-a-crowded-media-market-being-seen-is-only-the-beginning/

Every advertising campaign wants attention. Very few earn it across enough places, often enough, and with enough consistency to become memorable. That is where reach matters. We recently completed a quick internal total of the number of ad impressions generated by a campaign we executed for a client...

06/01/2026

"We see you everywhere!"

That's one of the best compliments a brand can receive, and it doesn't happen by accident.

A successful campaign isn't about piling all your budget into one platform. It's about creating the right mix of media that keeps your brand in front of the right people, at the right time, across the channels they use every day.

In our latest blog, we break down how YouTube, OTT, TV, social media, and strong creative work together to build real brand recognition.

Read more here ➡️ https://bobabbatemarketing.com/in-a-crowded-media-market-being-seen-is-only-the-beginning/

04/22/2026

Last week, our very own Bob Abbate had the opportunity to speak at the StartSmart Entrepreneurial Workshop & Business Expo, an incredible event dedicated to supporting the next generation of business owners.

Thank you to the Milford Regional Chamber of Commerce for creating a space where entrepreneurs can learn, connect, and grow.

One of the biggest takeaways from Bob’s talk:
👉 Smart, strategic marketing is what separates businesses that survive from those that scale.

From building a strong foundation early on to leveraging multiple channels like search, streaming, and digital...success doesn’t come from relying on just one platform.

And in true Bob fashion, he kept it real:
“What excites me is seeing businesses open their doors. What aggravates me is seeing those same businesses close too soon.”

That’s exactly why programs like StartSmart matter, giving entrepreneurs the tools, guidance, and confidence to do it right from the start.

We’re proud to support the small business community and grateful to be part of such an impactful event.

Learn more about StartSmart: https://milfordct.com/startsmart-business-council/

(Photo: Erin Eberhardt)

03/29/2026

03/15/2026

When you work with champions, you rise up to meet them. That’s how it was when BAM created this video for Tree Hut with the undefeated UConn Women’s basketball team. They are indeed champions, each and every one of them. Please join us in wishing them the best of luck in the 2026 NCAA tournament.

01/22/2026

Think streaming kids programming just reaches kids?

Think again.

It’s one of the most effective ways to reach families, parents, and household decision-makers, with less clutter and more attention.

We explain why in our latest blog.
🔗 Link in bio or visit: https://bobabbatemarketing.com/11504-2/

01/22/2026

Is your business trying to reach young parents?

Streaming kids programming continues to offer strong parental reach, engaged audiences, and household visibility that many brands overlook. Think Ms. Rachel, Blippi, Cocomelon and so many others.

We break down why this works so well, and how it can support your overall marketing strategy, in our newest blog.

👉 Read more:

Parents of toddlers are valuable consumers… buying homes, cars, legal services, and more. Their lives change fast, so do their purchasing decisions.

12/25/2025

Merry Christmas from all of us at BAM! 🎄❤️ Wishing you a day filled with family, warmth, and all the joyful moments that make the season special. Thank you for being part of our community, we’re grateful for you today and always!

11/27/2025

Happy Thanksgiving from the BAM team! 🍁

Today and every day, we’re thankful for the people who make what we do meaningful.

11/06/2025

Here at BAM it’s our honor to support local organizations like Make-A-Wish Connecticut. Their mission, “to create life-changing wishes for children with critical illnesses.” inspires us to think big with purpose. If you’re in the Trumbull Connecticut area, take a drive up Commerce Drive, and check out the pole banners we created for Make-A-Wish.