Smithwick Communications

Smithwick Communications Digital marketing strategy for businesses that want growth without the grind.

I'm Cara Smithwick — I help small businesses and female entrepreneurs with social media, branding, websites, and Done-for-You startup packages.

Mill Spring Monday: Thermal RidgeSometimes a business starts with a big plan.And sometimes it starts with a little roads...
08/10/2026

Mill Spring Monday: Thermal Ridge

Sometimes a business starts with a big plan.

And sometimes it starts with a little roadside stand, some eggs, and a mom looking for a hands-on way to teach her son.

Thermal Ridge opened its farm stand on Highway 108 in June 2024, just a few months before Hurricane Helene changed so much in our community. I had just moved to Mill Spring myself, and I remember watching this little stand grow — and apparently, so did everybody else.

I chatted with Leigh from Thermal Ridge last night and learned that the stand originally had a pretty simple purpose: sell their eggs and whatever else she and her son could gather, while giving him a real-world way to practice things like counting money and word problems.

Her son is homeschooled, and today he's part of the operation — helping stock the stand, place orders, wash eggs and, perhaps most importantly, choose the soda selection. According to his mom, he loves it.

Then Helene came.

Like so many stories around here, theirs has a before and an after. Leigh told me that while the hurricane was a tragedy, her son learned so much by being alongside his family as they helped their community. And somewhere along the way, that little farm stand became something much bigger than the original idea.

Today, Thermal Ridge is a beautiful roadside market stocked with fresh produce Leigh picks up weekly — tomatoes, peppers, cucumbers, corn, potatoes, peaches and whatever looks good and is in season. You'll also find eggs and locally sourced items like Sourwood Mountain Honey, plus Thermal Ridge's own handmade goods, including soaps, salves and natural deodorant.
And Leigh doesn't just sell the produce — she shows you what to do with it.

One of my favorite recent posts was her step-by-step zucchini boats: hollowed-out zucchini filled with seasoned meat, fresh corn, peppers and onions, Alfredo sauce and cheese. It's exactly the kind of practical, "here's what you can make with what we've got" content that makes a local farm stand feel like part of your kitchen rather than just somewhere you shop.

Thermal Ridge has also started popping up at Stone Soup, something Leigh initially thought would be a one-time thing. Stone Soup was so welcoming that she plans to keep going as often as she can. She's also at Henderson Curb Market.

And she's already thinking ahead: if she can get Indian peaches from Hyder, she wants to make Dark Corner Jam and have a special day selling it at the end of the drive. After that, she'll slowly transition back into sourdough as the season changes.

That's what I love about businesses like Thermal Ridge. It isn't just a farm stand.
It's a homeschool lesson.
It's a family project.
It's a place to grab tonight's tomatoes.
It's a way to support other local growers and makers.
And after Helene, it became one more place where a family found a way to serve the community around them.
A year later, that little stand is still there on Highway 108 — only now, a whole lot more people know to stop.

📍 Thermal Ridge — Highway 108, Columbus
🥕 Fresh produce, eggs & seasonal goods
🍯 Local honey & locally sourced products
🧼 Handmade soaps, salves & natural deodorant
🥖 Sourdough returning as the season changes
🛍️ Also find them at Henderson Curb Market and select Saturdays at Stone Soup

Follow Thermal Ridge on Facebook

Mill Spring Monday — where I spotlight the businesses, people and little places making this community what it is.

And this week's assignment is apparently zucchini boats. 😋

Know a Mill Spring business I should feature next? Drop it in the comments

A few people have asked me lately how to get found online without committing to social media management — and honestly, ...
08/07/2026

A few people have asked me lately how to get found online without committing to social media management — and honestly, your Google Business Profile is usually the better place to start.

I'm now offering full GBP setups: complete profile, photos organized, services listed, review response templates, plus a written FAQ page for your website — the whole thing, done right. $400 through August (goes to $450 after), one-time project, no ongoing contract. If your profile needs work, let's talk.

How Clients Find You: Part 1 — The Map PackTuesday I mentioned people are finding businesses through Google more than so...
08/06/2026

How Clients Find You: Part 1 — The Map Pack

Tuesday I mentioned people are finding businesses through Google more than social media. Here's exactly how that plays out.

When someone searches for a business like yours nearby, Google shows three results first — before any website, before any social profile. That's the map pack, and it's not a small feature: nearly half of all local searchers click one of those three results before scrolling any further.

Most business owners have never thought about who's in that top three, or why. Over the next few weeks I'm breaking down exactly what puts a business there — starting today with the simple fact that if you're not paying attention to your Google Business Profile, you're competing for a spot you don't even know exists.

Part 2 next week: what actually decides your ranking in that map pack.

Had a few conversations lately with business owners asking how to get found online without diving into social media. One...
08/04/2026

Had a few conversations lately with business owners asking how to get found online without diving into social media. One person in particular kept asking about Google Business Profile — that's often the bigger lever anyway. More people find local businesses through their Google listing than through social media searches. If your profile's been sitting untouched, it might be worth more attention than your next Instagram post.

Thursday morning found me in a blueberry patch at Overmountain Vineyards, and I didn't expect it to be the most groundin...
08/03/2026

Thursday morning found me in a blueberry patch at Overmountain Vineyards, and I didn't expect it to be the most grounding thing I'd do all week.

There's something about the repetition of it — reach, twist, drop in the bucket, repeat — that quiets the part of my brain that's always three tabs ahead. No notifications. No client deadlines. Just berries, sun, and the foothills doing their thing in the background. I came home and turned the haul into a cobbler, and honestly, the whole afternoon felt like the opposite of everything hustle culture tells us a "productive" day should look like. It was slow. It was good. That was enough.

This week's Mill Spring Monday feature is Overmountain Vineyards in Tryon (Green Creek) — and if you haven't been, let me give you the rundown.

This is a family farm through and through. Frank and Lita Lilly bought the land back in 1990, started planting Cabernet Sauvignon in 2000, and have been building this place ever since. Now their daughter Sofia — a Certified Sommelier and WCU grad — is the winemaker, crafting French-style wines from five estate-grown varieties: Cabernet Sauvignon, Cabernet Franc, Merlot, Petit Verdot, and Petit Manseng. It's genuinely a three-generation operation, with granddaughter Hailie (fresh off nine years in Napa Valley) now running the tasting room.

And yes — the U-Pick Blueberry Patch is open Thursday through Saturday, 7:30am to noon, if you want to have your own meditative-berry-picking moment. They've also got food trucks and live music on the calendar this month, so it's worth checking their events before you plan a visit.

If you need a reason to slow down this week, this is it.

📍 2012 Sandy Plains Rd., Tryon, NC

I have 2 spots open for social media management right now.If you're a wellness practitioner, hospitality, creative, or c...
07/28/2026

I have 2 spots open for social media management right now.

If you're a wellness practitioner, hospitality, creative, or community-rooted business who wants your online presence to feel consistent and actually sound like you — without the hustle, the guilt, or trying to keep up with every trend — I'd love to talk.

This isn't about doing more. It's about having someone who gets your voice and your bandwidth, handling the parts that drain you.

Send me a message or comment "SPOTS" below and I'll follow up

Mill Spring Monday: Blue Moon Salt & SaunaThis week's spotlight is on Sue, owner of Blue Moon Salt & Sauna in Green Cree...
07/27/2026

Mill Spring Monday: Blue Moon Salt & Sauna

This week's spotlight is on Sue, owner of Blue Moon Salt & Sauna in Green Creek.

In her own words, here's why she opened it:
"I've always been a firm believer in taking charge of my own health through a preventative approach as well as alternative and holistic healing modalities and felt called to share this with others. Healing takes place in many forms...not just detoxing our physical bodies, but minding our mental, emotional and spiritual bodies as well. A healthy balance of all is key!"

Since opening last October, several local healers have joined her — offering everything from infrared sauna and salt therapy to Reiki, acupuncture, massage, and spiritual guidance. Sue says as interest grows, they plan to add even more workshops and healing modalities to the mix.

It's a beautiful thing to watch a local wellness hub grow because a neighbor said yes to something she believed in.

📍 Green Creek, NC
🌐 bluemoonsalt com

Wednesday!
07/26/2026

Wednesday!

Join Us for the Polk County Farmers Market in Tryon!

Mark your calendars for Tuesday, July 28th at 5pm and come support the Polk County Farmers Market in Tryon on McCown Street!

There's no better way to support our community than by shopping local. When you buy directly from local farmers, growers, bakers, and artisans, you're helping keep dollars in our local economy, supporting family-owned businesses, and strengthening the agricultural traditions that make Polk County special. You'll also enjoy the freshest seasonal produce and unique handcrafted products while getting to know the people who grow and make them.

Bring your family, meet your neighbors, and experience the best of what our region has to offer. We look forward to seeing you at the market!

Shop local. Support local. Grow community.

Mill Spring Monday: Mark Your CalendarsJust announced! ASAP's Farm Tour is coming — and the Foothills Cluster lands righ...
07/20/2026

Mill Spring Monday: Mark Your Calendars

Just announced! ASAP's Farm Tour is coming — and the Foothills Cluster lands right in our backyard.

September 19–20 | Noon to 5pm

Three farms within a short drive of Mill Spring will open their gates to the public:
🌸 Moonchild Flower Farm — Mill Spring
🥬 Encompass Farm — Union Mills
🍷 Overmountain Vineyards — Tryon

More details coming closer to the date. For now — save it, share it, and start making plans.

Full farm tour info at asapconnections.org

Mill Spring Monday is a weekly community series spotlighting the people and places that make this corner of NC worth staying for.

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Mill Spring, NC
28756

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Monday 9am - 4pm
Tuesday 9am - 4pm
Wednesday 9am - 4pm
Thursday 9am - 4pm
Friday 9am - 4pm

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+18032161325

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