Zealous Advertising

01/22/2021

Email marketing is far from dead.

Statista estimates that by 2024, 4.48 billion people will have access to an email account. Talk about a massive potential audience!

Here are some other interesting stats about email marketing…

✉️ Emails see an average open rate of over 20%, meanwhile social media posts see less than a .6% engagement rate.

✉️ More than half of Americans say they’ve made a retail purchase after receiving an email about the item.

✉️ 80% of workers check their email outside of work hours.

If you’re failing to see any results with your email marketing campaign, you’re likely doing it wrong.

Check the link in the comments for key considerations when developing your email marketing strategy for 2021.

01/12/2021

Think of your brand image as what someone thinks when they first meet you.

✔️ Does your brand encourage thoughts of trustworthiness?
✔️ Does your brand leave a lasting impression?
✔️ What stands out about your brand?

While most of us would like to believe people look beyond first impressions, the fact of the matter is that these first few moments play a factor.

If you’re a small business owner or are thinking of breaking loose and finally starting your own company, don’t undermine the effectiveness of creating an impactful brand.

Read more about creating a lasting brand: https://zealousadvertising.com/blog/2021/1/11/why-branding-as-a-small-business-matters

Learn how to create a lasting brandy identity for your small business to help you stick out in the market.

01/05/2021

No matter what your goals are in 2021, having a strong digital marketing plan in place will help you achieve those results.

January is the time to reflect on your current online presence and identifying opportunities to pursue.

Swipe through for some helpful tips.

Make 2021 your year.

Check out the full article: https://zealousadvertising.com/blog/2021/1/3/how-to-accomplish-your-2021-business-growth-goals-with-digital-marketing

12/18/2020

Looking for a last-minute holiday gift? 🎁❄️⛄

There’s no better way to support local businesses than by sharing a piece of your hometown with loved ones! Check out the article to see some of our favorite companies to support this holiday season including Brush Box, Bunny's Bite, Canni-MKE, Jali Fruit Co., Midwest Cowboy, and Mild Tiger.

https://zealousadvertising.com/blog/2020/12/18/last-minute-holiday-gifts-from-local-milwaukee-small-businesses-2020

11/04/2020

As we head into 2021, these are the marketing shifts financial advisors need to implement in order to continue engaging and converting high-quality prospects in the new year. In this article we will examine taking advantage of digital events, how often you should be reaching out to clients, LinkedIn best practices, and more.

Find out how to differentiate yourself and pave the way to becoming a trailblazer within your industry.

11/01/2020

Happy Halloween from Zealous. Stay spooky.

10/06/2020

As face-to-face interactions have screeched to an indefinite halt, it's more important than ever for financial advisors to get creative with marketing and promotions. Combine this with an already saturated market, it can be difficult to stand-out and make a memorable connection.

Check out our full list of resources to strengthen your online presence and stand out from competitors:

As a financial advisor, you want to do best by your clients. That means developing a long-lasting relationship built on trust and mutual respect. Today, financial advisors need to implement creative digital strategies to attract, convert, and retain clients.

09/20/2020

Today, LinkedIn is a mandatory tool for all professionals. As a financial advisor, you can't just rely on your company's page — you need a killer personal profile as well. Grab our best practices for optimizing your LinkedIn page as a financial advisor:

https://zealousadvertising.com/blog/7-ways-to-optimize-your-linkedin-as-a-financial-advisor

Grow your social media presence as a financial advisor with these 7 steps.

09/13/2020

Relying on recognition by working for a big name parent company won’t cut it anymore. More and more frequently, clients are looking for financial advisors that have their best interests in mind.

Establishing your credibility as a knowledgeable and trustworthy advisor is one of the most effective ways of doing this — and building your personal brand is a great way to get started.

See all the tips for building your online presence as a financial advisor👇

zealousadvertising.com/blog/why-should-financial-advisors-build-a-personal-brand-online

Understand the importance of building a personal brand with digital marketing as a financial advisor.

09/04/2020

When you’re a financial advisor, it can be tricky to determine how and when to email your clients. Check out this guide for some ways to cut through the typical inbox clutter.

https://zealousadvertising.com/blog/2020/9/3/the-master-guide-to-email-marketing-for-financial-advisors

08/18/2020

Creating content for your small B2C business shouldn’t be scary. Download our guide to learn how to always have a fresh idea pipeline (that doesn't pigeonhole your brand).

https://zealousadvertising.com/content-creation-for-b2c

08/10/2020

Trying to determine how much inventory to order in a given week is difficult enough. Throw a global pandemic into the mix and the difficulty increases tenfold.

This guide highlights several marketing opportunities that your restaurant can take to get the most out of the unexpected times we’re facing.

zealousadvertising.com/blog/how-to-turn-lost-operating-revenue-into-a-restaurant-marketing-opportunity