Brett Hansen Home Services Marketing

08/22/2025

Cities in your service area with the most homeowners should have their own landing page!

07/21/2025

If you’re in the home services space — HVAC, plumbing, roofing, or electrical — and you’re not fully invested in your digital marketing strategy, you’re leaving serious money on the table.

Your ideal customers are online, searching Google for “emergency plumber near me,” “AC repair same day,” or “best roofers in [your city].” And if you’re not showing up, your competitors are.

That’s where smart local marketing / high-converting SEO strategies come in.

From dominating Google Maps to building trust through reviews, from retargeting ads to real lead tracking — everything should be working together to grow your business.

Whether you’re booked out or looking to scale, your online presence should never be just a checkbox — it should be a revenue engine.

And here’s some real talk:

If you think hiring a good marketing company is expensive, try hiring a bad one.

We’ve seen too many contractors burned by vague reports, overpriced ads, and agencies that overpromise and underdeliver.

That’s why WebFX is different.

We’ve been doing this for 25+ years with thousands of ⭐⭐⭐⭐⭐ reviews to back it up. Our strategies are proven, personalized, and built to get real results — not fluff.

Let’s talk if:

✅ You want more qualified leads

✅ You’re tired of “spray and pray” marketing

✅ You want to own your data and scale smart

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07/16/2025

🚨 Turning Website Traffic into Real Commercial Jobs 🚨

Most B2B websites get traffic... but what if you could see exactly who’s behind those visits?

With CompanyTrackerFX, we help B2B service companies:
✅ Build out their Ideal Customer Profile (ICP)
✅ Identify which companies are visiting your website
✅ Track exactly what pages they view
✅ Verify decision-maker info like name, job title, email & LinkedIn
The best part?

👉 When a visitor matches your ICP, it’s automatically flagged as a hot lead — ready for your sales team to follow up.

No more guessing. No more missed opportunities.

Just real-time insight that turns traffic into revenue.

Want to see how it works? Let’s chat. 💬

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07/15/2025

Running enterprise-level PPC campaigns takes more than just a big budget

it takes smart ex*****on backed by data, tech, and transparency.

That’s why at WebFX, we’re proud to offer enterprise PPC services that go beyond the standard agency playbook:

✅ Google Premier Partner – proven performance across large-scale campaigns

✅ You own your data – we run ads through your Google Ads account

✅ AdTechFX included – proprietary tools to drive better conversions

✅ Full-funnel visibility – deeper insights when connected to HubSpot, Salesforce, or ServiceTitan

If you’re running paid media at scale and looking for better ROI, this guide is worth a look:

🔗 https://www.webfx.com/ppc/services/enterprise/

Let’s make every ad dollar sweat like a red headed roofer in July.

Paid ad budget over $25k/mo? WebFX offers enterprise campaign management services for campaigns from $25k-$2m/mo in ad spend!

07/14/2025

HomeService Contractors and Owners _

Go to ChatGPT, Grok, Perplexity and type in:

Who are highly recommended (insert trade) in (your city).

This is the future of search. If your not showing up now it only gets harder from here.

Would you rather jump on a train going 5 miles an hour or 60?

07/14/2025

🛠️ Home service pros: Your ads are only as strong as your data.

We all know paid ads work — when they’re targeted right. But with cookies fading and tracking getting tougher, the old ways of running ads just aren’t cutting it anymore.

That’s why I’m excited about AdTechFX from WebFX — a new advertising platform built for the first-party data era.

With it, home service businesses can:
✅ Build and target based on your own customer data
✅ Use AI to optimize ad performance in real time
✅ Get clear ROI tracking across Google, Meta, and more

If you're spending on ads but not getting the return you want — it’s probably not your budget, it’s your tech.

🔧 Check out how AdTechFX works here:
👉 https://www.webfx.com/technology/revenuecloudfx/adtechfx/

Our adtech and first-party data technology helps you launch highly-targeted ads and improve your company’s bottom line. Learn more here!

06/23/2025

Hey home service contractors! I often hear you say you don’t trust your marketing company. But have you done your due diligence before choosing one? Take this marketing firm, in business since around 2024, averaging just 17 site visits a month.
Would you invest in a stock with that kind of performance expecting a high ROI? Probably not.

So why pour more money into a marketing firm that can’t drive more than 17 visitors monthly to their own website?

Tips to consider:
Here’s what you should check:
✅ Website Quality: Is their site professional? Check for outdated designs, poor grammar, or low-quality images/videos. If they can’t market themselves, can they market you?
✅ Web Traffic: Use tools like Similarweb to gauge their online presence. Low traffic? Red flag.
✅ References: Don’t just accept their hand-picked cheerleaders. Ask for current clients and call them directly for honest feedback.
✅ Proven Results: If your revenue is $X and you want to hit $Y, ask for specific case studies of clients they’ve helped achieve similar growth.
✅ Google Partner Status: Are they certified? This ensures expertise in running high-performing ads. https://lnkd.in/g9CeBE4f
✅ Do They Run Ads?: If they don’t invest in their own campaigns, why trust them with yours? You can see by searching here: https://lnkd.in/g6AZnuNK
✅ Check Reviews: What are current and previous customers saying? If they don’t have reviews on Google, ClutchClutch, or G2, why?

Which investment has a higher positive/negative impact for your future business?

06/18/2025

🏠 Home Service Pros: Turn Online Reviews into Your Superpower! 🌟

In the world of home services your reputation is everything. Just like word-of-mouth referrals used to spread your name around town, online reviews on Google and Facebook now amplify your credibility to countless potential customers.
📢 A single review can make or break a first impression, so here’s how to manage them like a pro, inspired by WebFX:

1️⃣ Respond with Empathy & Solutions: Negative reviews happen, but they’re an opportunity to shine. Respond promptly with professionalism, acknowledge the customer’s concerns, and offer a solution. A thoughtful reply can turn a frustrated client into a loyal one—and show others you care about quality.

2️⃣ Clean Up Unfair Reviews: Fake, misleading, or irrelevant reviews can harm your business. Learn how to request removal on Facebook or Google to keep your online presence as spotless as your work.

3️⃣ Encourage Positive Feedback: Happy customers are your best advocates! Encourage them to leave reviews, just like you’d ask for a neighbor’s recommendation. Engaging with all reviews—good or bad—builds trust and shows your commitment to exceptional service.

Here are a few helpful links.
https://www.webfx.com/blog/marketing/respond-negative-reviews/

https://www.webfx.com/blog/social-media/how-to-remove-reviews-from-facebook/

https://www.webfx.com/blog/seo/how-to-remove-google-reviews/

💬 How do you manage your online reputation? What’s your go-to strategy for turning reviews into a tool for growth? Share your tips below! 👇
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Worried about negative reviews on your Google Business Profile? Read these 5 steps to learn how to remove Google reviews!

06/17/2025

Home Service Pros: Want to show up in AI chat results like ChatGPT and Google's Gemini?

The SEO game is evolving — it’s no longer just about ranking #1 on Google. AI platforms are now acting as decision-makers for your future customers. If you’re in HVAC, plumbing, electrical, or any home service industry, here's how you stay visible:
🔍 Top AI-SEO Strategies for Home Service Businesses:
✅ Build Topical Authority
Create helpful, hyper-local content that answers specific homeowner questions (e.g., “Why is my AC blowing warm air in Phoenix?”). AI looks for trusted, knowledgeable sources.
✅ Focus on E-E-A-T
Expertise, Experience, Authoritativeness, Trust. Add real bios, licenses, certifications, and reviews to your site. AI cares who the info is coming from.
✅ Optimize for Featured Snippets
Use structured data, FAQs, and answer-style content. AI often pulls from these spots to respond in chats.
✅ Get Listed in Reputable Directories
Platforms like Yelp, Angi, and local Chamber of Commerce sites feed into AI training data. Make sure your listings are clean and consistent.
✅ Reputation is King
AI summarizes public feedback. So your Google Reviews, Yelp, and even Clutch ratings can make or break you. Make it a priority.

💡 Bonus: Use AI yourself to test how you show up. Ask ChatGPT or Gemini:
“Who are the top HVAC companies near me?”
If you’re not mentioned — time to fix that.

The AI era is already here. If your marketing firm isn’t optimizing for it, you're already behind.

👋 Want help getting found by both Google and AI? Let’s chat.

06/04/2025

🚨 Thinking about switching marketing partners? 🤨
Here’s why WebFX is one of the top-rated digital marketing agencies in the country—according to hundreds of real client reviews:
⭐ Google – 4.8/5
⭐ Yelp – 4.5/5
⭐ G2 – 4.9/5
⭐ Clutch – 4.9/5 from 300+ in-depth interviews
What clients say sets us apart based on real review feedback?
✅ Exceptional communication – We act like an extension of your team
✅ Real ROI – Traffic, leads, and revenue you can measure
✅ Transparent strategy – No smoke and mirrors, just data and results
✅ Dedicated experts – SEO, PPC, content, and design specialists
If you’re ready for a marketing partner that delivers both results, accountability and reliability, we should talk.
📧 DM me to learn more.
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06/03/2025

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06/03/2025

The power of video