Gigawatt Media

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Gigawatt Media

Gigawatt is a programmatic media buying agency. Helping clients generate business with display, video, mobile and search marketing.

02/19/2026

hashtag hashtag hashtag hashtag hashtag thing we’ve come to expect: our industry doesn’t stand still. Performance expectations rise. Platforms evolve. New trends emerge fast.

But when Microsoft announced it would shutter Xandr Invest in favor of fully AI-driven solutions, we were shocked. After more than a decade working on one of the “big 3 DSPs” that helped shape so much of the programmatic landscape, it marked the end of an era. And while many are still evaluating what to do next (especially as Microsoft has, not surprisingly, pushed back their aggressive shutdown deadline), we saw it as an opportunity to be deliberate about our future.

After evaluating leading DSPs, we made The Trade Desk our primary partner.

And 90 days in, the results are already validating that decision.

We’re seeing stronger objective-based optimization, better premium inventory access (including live programming), more efficient CPMs through smarter deal strategy, and the right balance between AI and experienced human control.

If you’re thinking about how your media strategy needs to evolve heading into 2026, we shared the full breakdown in our latest blog, including a case study on our clients' significant year-over-year revenue gains.

Read the full story here → https://gigawatt.media/top-5-gains-after-moving-to-the-trade-desk-dsp/

01/22/2026

Live from the Milwaukee Boat Show at Wisconsin State Fair Park! ⚓️

The Gigawatt team cast off today to deepen our understanding of the industry and the consumers our clients care about most. Plus expose more of our team to fresh thinking around sales strategy and prospecting, to better understand what really moves decision-makers in the outdoor space.

Also, not mad about swapping snow boots for boat decks! 🚤

01/14/2026

🎉 Happy Gigaversary, Matt! 🎉

One year in and Matt Siecinski has already made a meaningful impact at Gigawatt. Early on, he brought a sense of creativity and fun, most notably through his clever use of AI-led video call backgrounds that have made countless meetings more enjoyable. So we decided to create one that celebrates him to mark this milestone and the impact he’s made.

Beyond the fun, Matt pairs a consistently positive attitude with a strong work ethic. Whether tackling day-to-day responsibilities or supporting key projects, he approaches his work with focus and follow-through. His attention to detail, commitment to exceptional client service, and constant eye toward efficiency make him a trusted and valued teammate.

We’re grateful for Matt’s contributions and excited to see how he continues to grow in the year ahead. Thanks for being such a great part of the team and congratulations on your first year!

12/19/2025

Feeling for great neighbors and an even better team. After some holiday treats and in-office merriment, we headed next door to Neighborhood Draft to toast our final team gathering of 2025, decked out in only the finest ugly sweaters for the occasion. Cheers to amazing teammates, great neighbors, and an even brighter year ahead! ✨ 🎁 🥂

11/05/2025

Today we’re celebrating Madeline Luévano's four remarkable years at Gigawatt! 🎉 Over the past year especially, her growth in leadership has been incredible to watch: leading by example, building trust through every client interaction, and balancing professionalism with a sense of fun that makes our team stronger.

What makes Maddie so special is the energy she brings to Gigawatt every day, serving as a critical link between distilling client objectives into campaign excellence, and still finding time to spoil us with her homemade office treats!

We’re grateful for all she brings to our clients, our culture, and our collective success. Here’s to Maddie and the continued momentum ahead!

10/22/2025

As Google’s Performance Max solution continues to evolve, so has our approach. Over the past year, our team, led by Paid Media Specialist Jake Eckberg, has uncovered what it really takes to make Performance Max campaigns drive meaningful results.

From aligning creative, data, and budget inputs to structuring campaigns for insight and scalability, this guide breaks down the key practices that turn PMax into a performance engine.

Explore the strategies we’ve proven to work, and what to avoid along the way. Check it out now at: https://gigawatt.media/google-performance-max-best-practices-for-powerful-results/

08/20/2025

YouTube vs. Demand Gen: 🤔 Which Google Ads campaign type is right for your goals?

Demand Gen is the next evolution of YouTube campaigns—expanding impact with multi-format creative, advanced targeting, and placements across Google’s most visual surfaces. In our latest blog, PPC Specialist Jake Eckberg breaks down not only the differences between YouTube and Demand Gen, but also the unique strengths of each.

📖 Read more: https://gigawatt.media/google-demand-generation-vs-youtube/

08/07/2025

Over the past year, we’ve seen 🎧 Spotify Ads Manager evolve into a powerful tool for audio advertising, offering smarter targeting, streamlined creative options, and more actionable insights than ever before.

In our latest blog post, Madeline Luévano breaks down exactly why Spotify Advertising is leading the way in streaming audio, and why brands are making it a core part of their media mix now. If you’re looking to expand your reach and drive results, Spotify deserves a spot on your playlist.

📣 Read the full post: https://gigawatt.media/spotify-ads-manager-heres-why-were-tuning-in/

07/23/2025

🎉 One year of sharp strategy and serious PPC power moves—shoutout to Jake Eckberg on his 1-year Giga-versary! ⚡

Since day one, Jake's been laying the groundwork for smarter, leaner, more efficient PPC operations--leveling up product performance, refining campaign processes, and bridging gaps between our search and programmatic teams like a total pro.

Big thanks to Jake for a year of dedicated collaboration, sharp problem-solving, and always going the extra mile to support our team and clients.

07/07/2025

⚡ New on the Gigawatt Media blog! ⚡

Programmatic advertising is built on data — but knowing which metrics actually matter (and when) is what sets good campaigns apart from great ones. In his first blog post for Gigawatt, Account Coordinator Matt Siecinski breaks down the essential KPIs you need to watch, why timing and trends are just as important as raw numbers, and how to work smarter with your media partner to drive real business impact.

Read the full article here: 🔗 https://gigawatt.media/the-basics-of-analyzing-programmatic-campaign-performance/

Whether you're launching your first programmatic campaign or refining a mature strategy, this guide will help you focus on what truly moves the needle.

06/11/2025

Both Google Search and Performance Max campaigns offer powerful tools for advertisers, but they serve different purposes. In Gigawatt’s latest blog post, our Paid Media expert Jake Eckberg breaks down the roles of “traditional” Search and Performance Max to explore:

- The unique strengths of each campaign type
- How to align your choice with goals, strategy, and creative
- When combining both can lead to an effective, full-funnel approach

Whether you're optimizing for precision targeting or expanding your reach, this post offers clear guidance to help you get the most out of your media investment.

📃 Read the full article here:
https://gigawatt.media/understanding-google-search-vs-performance-max-when-to-use-each-in-your-advertising-strategy/

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5919 West Vliet Street
Milwaukee, WI
53208

Website

https://gigawatt.media/

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