04/15/2026
Spring surge in Catholic School enrollments
National Catholic Education Association (NCEA) data points to continuing growth in Catholic school enrollment over the past year. Following the COVID shut downs Catholic schools have steadily increased enrollment nationwide for the past four years in a row. NCEA's recent statistical report shows continuing growth in enrollment trends around the country.
Symphony marketing clients have also witnessed increased school enrollment - on average 10% enrollment growth per school. "In one Diocese we added more than 100 students for the 25-26 school year," said Jeffrey Robb, Managing Director of Symphony Advancement.
"Enrollment growth for the 26-27 school year is also showing some of the best results yet. We are witnessing schools receiving 40 to 70 new parent inquiries and we aren't even at the registration deadlines yet."
Robb credits the increase in school enrollment to both environmental trends such as increased parental desire for Catholic education and more effective marketing by Catholic Schools.
"Symphony uses a conventional approach to marketing our Catholic School clients. We develop high quality television commercials, streaming ads, social media videos, outdoor billboards and direct mail pieces," Robb says. "While this concept isn't new, we're seeing schools seriously begin to invest in recruiting and enrolling new students."
According to the National Association for Independent Schools (NAIS) the average private school in the United States spends $2869 to recruit and enroll a single new student. Symphony Advancement clients are currently averaging $1500 to $1750 for each new enrollment. By contrast a single new student can generate $5,000 to $10,000 or more in annual revenues making the acquisition cost well worth the investment.
Robb cautions "it's important for Schools to look for a company that has an extensive background in both Catholic and education marketing. It's not just about being able to buy and place ads. A good marketing company will help schools understand their market, conduct parent surveys, focus groups and research designed to articulate a compelling message."
"There's a certain science to it, what works and what doesn't. And most importantly - everyone on our team prays!"
To schedule a free marketing consultation and discover how your school can grow enrollment, contact us today.
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