Gravity Marketing

06/16/2026

Forget B2B - Think P2P (People to People), And Other Tips for Genuine Thought Leadership

Understanding the difference between management and leadership sometimes takes experience and training. Here's how an honest approach to thought leadership as a CEO can pave the way for success.

https://zurl.co/jRAnV

06/08/2026

Growing our business alongside other businesses is truly a privilege we don't take lightly. Although we are technically an outsourced marketing team, our goal is to integrate into our clients' internal flow and business goals as much as possible.

So when our clients have big wins or hit the next milestone in their business, we celebrate with them! So here's our heartfelt "Congratulations" to our friends at becoming 100% employee-owned earlier this year!

Discover more about EmbedTek and the incredible work they do for the medical, military, and embedded computing industries around the country and the world.

https://zurl.co/v7tKN

EmbedTek is now 100% employee owned, joining OwnersEdge to ensure a dynamic future, remain a stand-alone business, maintain and grow its culture, and create new opportunities for its employees. The existing leadership team will continue business as usual while strengthening EmbedTek's long-term comm...

06/03/2026

Truly understanding how modern B2B systems must operate in an "adapt or die" era of technology is the key to success. Doing the upfront, heavy-lifting of adapting to new portals or technology, along with aligning internal processes and maintaining operational records, could be the thing that leads you to greater success in the race for efficiency, integration, and growth.
https://zurl.co/BKWnV

When U.S. importers logged into the U.S. Customs and Border Patrol’s (CBP) new tariff refund portal this week, the interface looked, at first glance,

05/30/2026

Digital marketing tools come in many different shapes and sizes but they have one thing in common: they use data to streamline, analyze, and improve a marketing program.

Here’s a round-up of the tools you need at every stage of the buying process. https://zurl.co/IclF0

05/25/2026

We are closed today in observation of Memorial Day. Thank you to all who gave the ultimate sacrifice for our freedoms. You will always be honored and remembered.

05/19/2026

B2B buyers are tuning out content overload and prioritizing authentic, experience-driven insights that actually help them make decisions. As AI-generated content floods the market, brands that lead with originality, expertise, and real value are the ones breaking through.

https://zurl.co/y8YwY

In the post-content era, what will set you apart isn't how much you produce, it’s how thoughtfully you show up.

05/15/2026

In mid-size companies, the CEO plays a crucial role in setting the vision, culture, and overall direction of the business. However, when it comes to driving the marketing plan, the CEO should step aside and allow marketing experts to take the lead. While a CEO’s insights are valuable, their focus should be on big-picture strategy rather than the day-to-day ex*****on of marketing efforts.

https://zurl.co/byVA1

05/06/2026

What truly qualifies as the best type of B2B thought leadership content?
The answer is not simple—because the best thought leadership content is not just about format. It’s about framing. It’s about originality. And most of all, it’s about resonance with a well-defined audience. Thought-leadership content helps your audience solve important problems and sets you or your organization up as the go-to expert.

Let’s unpack what makes the best B2B thought leadership content.
https://zurl.co/cCXdy

What’s the best type of B2B thought leadership content? Learn why framing, originality, and format fit matter more than ever.

04/28/2026

Even as AI continues to evolve, one thing remains: content is king. The relevance of keywords, understanding your audience, and digging into case studies, customer experiences, how-tos, FAQs, and more continues to be a key contributor to the success of AI. What do you think feeds the machine?!

Need to unlock your content for your B2B? Download our FREE content map whitepaper to learn the ins and outs of creating a dynamic content map that meets your company goals, understands your audience, and contributes to relevant industry-related topics that drive more people to your website.

https://zurl.co/VGW1D

04/22/2026

What is the best way to reach B2B buyers? For many, it is one that involves little or no human interaction, according to a recent study. Although many organizations have increased investment in outreach to reach hard-to-access buyers, 73% of B2B buyers recommend that they are actively avoiding suppliers who send irrelevant outreach. Here's what you can do if your sales efforts don't match the data.
https://zurl.co/tdT1h

In a recent survey from Gartner, 61% of B2B buyers said that they prefer an overall rep-free buying experience.