Gravity Marketing

09/07/2026

From our hardworking, happy team to yours - Happy Labor Day! 💻⚙️🙌⚡

09/01/2026

Year after year, B2B Marketing continues to ask the same question: Who are our buyers, really? While it's easy to think that B2B's biggest challenges are evolving technologies, data collection, and attribution, the real underlying issue is a lack of identity. Here's how to shift your focus in the right direction.

https://zurl.co/tEumE

Identity isn’t just a data challenge; it's the foundation for better marketing, stronger customer relationships and smarter business decisions.

08/24/2026

AI isn't about replacing your marketing team—it's about helping them accomplish more with the resources they already have. Discover five practical ways to use AI to boost productivity, improve marketing performance, and learn how business owners can foster a culture that turns AI into a competitive advantage.

https://zurl.co/IlhWe

5 Ways AI Can Help B2B Marketing Teams Do More With Less — But Strategy Turns Activity Into Results Small and medium-sized B2B businesses are being told they can use Artificial Intelligence (AI) to do more marketing with fewer resources. That promise is real, but AI tools alone do not create a str...

08/20/2026

Your pipeline is growing. Conversion isn’t. That gap has a specific cause, and it’s not your demand generation. Here's why deal velocity and win rates are stagnating even as MQL volume climbs. The problem isn’t at the top of the funnel. It’s in what happens next. https://zurl.co/jabUV

Your pipeline is growing. Revenue isn't. IDC research shows 70% of B2B buyers now self-qualify using AI — before sales ever reaches them. Here's what's filtering them out

08/12/2026

Both talk about growth, but they’re playing by different rules. When revenue narratives clash with brand-building reality, alignment becomes illusion and the business drifts between short-term wins and long-term ambition.

https://zurl.co/0nzjK

08/04/2026

Ontech Systems, Inc. and Ontech Talent return to Kettle Hills Golf Course to host the 4th Annual Drive Out Lupus Charity Golf Outing Event next week on August 13th! If you enjoy golfing or are just looking to support an important cause with your time or through a sponsorship, this event is always a good one, bringing together the community for a day of networking, competitive fun, and, of course, charity.

Will you join us in supporting the Drive Out Lupus Charity Golf Outing & the Lupus Foundation of America, Wisconsin Chapter? $ https://zurl.co/DctJJ

07/16/2026

July marks 17 years of Gravity Marketing working alongside other businesses to grow and flourish. Thank you to every client, employee, partner, vendor, and supporter of the work we do! Here's to many more years to come! 🎆🥳🙌

07/07/2026

Marketing strategies that lock in on optimization alone will struggle to see meaningful growth. Shifting the structural approach of your strategy and expanding your reach can help you grow beyond incremental gains to start driving measurable, scalable growth.

https://zurl.co/Z5eBl

Most B2B growth strategies are built on incomplete audience coverage and disconnected activation.

07/04/2026

Happy 4th! Wishing everyone a safe and happy Independence Day weekend!

06/29/2026

In the latest Burn the Playbook column, Michael Ruby argues that B2B has industrialized content production while neglecting the one thing buyers actually value: a clear and distinctive point of view.

https://zurl.co/VKTNM

In the latest Burn the Playbook column, Michael Ruby argues that B2B has industrialized content production while neglecting the one thing buyers actually value: a clear and distinctive point of view.