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Most artists think no response means no opportunity… That’s not always true.A lot of times, your email didn’t get answer...
25/03/2026

Most artists think no response means no opportunity… That’s not always true.

A lot of times, your email didn’t get answered because the person you are reaching out to is busy, they might’ve overlooked it, or it got lost in a crowded inbox.

The problem is… most artists don’t follow up or they follow up the wrong way. A good follow-up isn’t pushy. It’s a reminder. It shows you’re serious, professional, and still interested.

That’s why I put together these 3 follow-up emails. Each one is short, clear, and respectful making it easier for venues, promoters, and companies to respond without feeling pressured.

When you follow up the right way, you increase your chances of getting a response, being reconsidered, and actually getting booked. Sometimes the opportunity was already there… it just needed a second message.

Artists, are you following up or just waiting?

24/03/2026

If your reels aren’t performing, it’s not random and it’s not just “the algorithm.”

Most creators are stuck because of these 4 things:

Your content is too broad. If Instagram can’t clearly tell who your content is for, it won’t know who to show it to.

You’re confusing the algorithm. Posting random topics or switching directions too often makes it harder for your content to be pushed.

You’re not posting enough. Instagram promotes creators it trusts and trust is built through consistency. This doesn’t mean you have to post everyday. Create a rhythm that works best for you.

And you’re trying to sell too soon. If your content feels like an ad, people scroll. People follow value, not pressure.

The good news is these are all fixable. When you narrow your focus, stay consistent, and lead with value, your content becomes easier for Instagram to distribute and easier for people to connect with.

That means more reach, engagement, and real audience growth. Fix these 4 things, and your reels won’t just get views… they’ll start working for you. Watch this and start making the shift!

13/03/2026

One thing about music marketing: there’s rarely one “right” answer. Most of the advice you hear from industry professionals actually work because they’ve tested those strategies with the artist they work with.

In this clip she recommends artists release an EP to test the market. That approach can work really well for artists who already have experience, resources/budget, a team, and a clear direction.

For newer artists with little to no budget though, I often recommend starting with singles. It’s a lower-risk way to experiment with your sound, learn what your audience responds to, and build momentum over time without committing to a full project.

Marketing strategies aren’t one-size-fits-all. The key is choosing the strategy that fits where you are in your career.
Artist, what strategy are you using right now?

12/03/2026

4 STEPS ARTIST CAN TAKE TO CREATE A BUDGET: Step Two ✨

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06/03/2026

4 easy steps to take to create a 30- Day Promo Plan for you next release date ✨

*Vocabulary used: KPI stands for Key Performance Indicators*

06/03/2026

✨ Milwaukee Music Scene✨Smooth Vibes ✨ ✨

Milwaukee got soul. 🤎

Here are 8 incredible Milwaukee artists you should be listening to right now.

05/03/2026

4 STEPS ARTIST CAN TAKE TO CREATE A BUDGET: Step one ✨

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05/03/2026

You must have a STORY if you want to be successful in the music industry.

What is YOURS? ✨

04/03/2026

4 easy steps to take to create your next music artist budget ✨

04/03/2026

✨ Milwaukee Music Scene✨R&B Vibes ✨ ✨

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