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Accelity

A full-service marketing agency helping companies grow with bold strategies that *actually* work. Hubspot-certified B2B inbound marketing agency.

Accelity is a team of dedicated and experienced marketers, designers and entrepreneurs located in downtown Milwaukee, Wisconsin. Find us on LinkedIn! https://www.linkedin.com/company/accelitymarketing

05/28/2026

AI should fuel your thinking, not replace it.

As our Strategic Brand & Marketing Director, Stephanie Roland, shared in a recent Spotlight Conversation with CEO Jackie Hermes, AI has a valuable role in brand strategy.

But it shouldn’t be the strategy.

Stephanie uses AI in two key places: at the beginning and at the end.

At the beginning, AI helps her move faster through research, find articles, validate hypotheses and shape stronger stakeholder interview or survey questions.

At the end, AI refines the language so the final strategy is clear, polished and easier to use.

The middle is where the real strategic work happens. That’s when human thinking turns inputs into direction by:

→ Connecting insights
→ Identifying patterns
→ Making creative decisions
→ Building a strategy that actually fits the business

AI can help speed up the process. It can help organize the thinking. It can even help make the final message sharper.

But it can’t replace the strategist.

Strong brand strategy turns information into direction. It identifies what matters, clarifies the path forward and gives teams a strategy they can actually use.

Stephanie and Jackie weigh in on how marketers can use AI responsibly without handing over the work that requires human judgment, creativity and context.

The takeaway: AI is a fantastic assistant. It’s not the expert in the room.

Send this to someone who’s figuring out where AI fits in their marketing workflow this year.

05/26/2026

Your logo didn't build your brand. Your strategy did.

Here's the thing no one wants to hear: a beautiful visual identity without a clear brand strategy underneath it is just… decoration. 🎨

Picking colors and fonts feels like brand work. But if you can't answer these first…

→ Who are you actually for?
→ What makes you different?
→ What do you want people to feel?

…the design doesn't have anywhere to go.

When strategy leads, everything clicks:

✔ Design decisions stop being debates
✔ Your team knows what "on brand" actually means (FINALLY 🙌)
✔ Your audience recognizes you instantly
✔ Your marketing works harder without doing more

Design without strategy is just something pretty. (Our Art Director Abby said it, and she's not wrong. 😅)

Read the blog here! → https://hubs.li/Q04hkx750

05/21/2026

Some marketing agencies showcase wins. The good ones own the losses too.

If your updates start to sound the same—very polished, very vague, very not-what-you-actually-need to make smart decisions… run. 🏃

The partnerships that drive real growth are doing more than presenting a pretty slide deck. Great partnerships don’t require tiptoeing around hard conversations.

Here's what your agency should be telling you more often:

→ "This isn't working—here's the plan to fix it."

→ "Don't spend more yet. Let's fix the foundation first."

→ "Your approval process might be slowing us both down."

→ "We're accountable for outcomes, and we get there together."

Transparency should be an expectation, not a nice-to-have. It's what separates a vendor from a real partner.

What does honesty look like to you in a marketing partnership? Drop it in the comments.

Here’s what an honest, effective agency partnership looks like. Read our latest blog. https://hubs.li/Q04gj1LQ0

05/19/2026

The most expensive thing your brand can be? Forgettable. 😅

Here's something we see constantly:

Great product. Deep expertise. Loyal customers. And a brand that sounds *exactly* like the five competitors they just lost a deal to.

That was IntelliTrans, a market-leading transportation management software provider that genuinely had the goods. But their brand wasn't showing it. And in a category where everyone promises optimization, visibility and data-driven results? Blending in is expensive.

So we started with the most important question:

👉 Why should someone pick you over everyone else saying the exact same thing?

What we found was actually kind of exciting.

Their buyers weren't afraid of technology. They were afraid of losing the human expertise that made their operations run. Every competitor was screaming automation. Nobody was speaking to the people in the room.

So IntelliTrans zagged. Hard.

Instead of "powerful software," the new story became: you're the expert—we help you navigate the complexity.

One shift. Real results:

→ Messaging that finally sounded different

→ A brand that matched the company's actual authority

→ Sales conversations that didn't require a 20-minute explanation

Noise doesn’t scale… but clarity does.

Read the full case study here: https://hubs.ly/Q04dPbKP0

05/14/2026

13 years ago, Jackie took a risk most people only talk about.

She left the security of a full-time job and bet on herself—on a vision she hadn’t yet proved, but believed in anyway.

What started as a consultancy has grown into something much bigger: a thriving agency, a team of incredibly talented people, and a culture shaped by her courage to start.

That didn’t happen by accident. It happened because Jackie kept dreaming and kept going.

We’re lucky to have her as our founder, our CEO and our visionary.

Here’s to 13 years of bold moves—and to everything still ahead. ✨

05/07/2026

There’s a point where every brand in a crowded market starts to look and sound… the same. 👯

“We provide visibility.”
“We optimize operations.”
“We use data to drive results.”

Cool. So does everyone else. 😅

That’s where IntelliTrans was.

Not because they weren’t strong (they are). But their brand wasn’t showing off how awesome the company is.

So we didn’t start with “let’s make this look better.”

We started with:
👉 Why should anyone pick you over the 10 other options that sound exactly like you?

What we found was actually really simple:

Their buyers don’t want less expertise. They want more of it.

So instead of leaning harder into “automation” like the rest of the category… IntelliTrans went the other way.

They made expertise the point.

And that one decision made everything easier:

→ Messaging stopped sounding generic
→ Their customers became the hero (not the product)
→ The brand finally matched how strong the company actually is
→ Sales didn’t have to over-explain anymore

If your brand is starting to feel a little too… familiar to your competitors, this one’s worth a read.

Read the full case study here: https://hubs.ly/Q04dPbKP0

05/05/2026

Your brand shouldn’t take this much effort to run. 😮‍💨

If…

Every campaign feels like starting from scratch.

Your team keeps asking, “does this feel on brand?”

Things look good, but performance is inconsistent…

Something’s off. 👀

It probably *isn’t* your design. It likely *is* a strategy gap.

When your visual identity isn’t anchored in a clear brand strategy, everything becomes subjective:
→ Messaging shifts
→ Design varies by channel
→ Teams interpret things differently

Suddenly, you’re the bottleneck trying to “gut check” everything. 🆘

When strategy’s clear, design turns into a system that:
✔ Speeds up ex*****on
✔ Aligns your team
✔ Makes your brand recognizable (without overthinking it)

This is the change most teams are actually looking for when they say they “need a rebrand.”

Forget about new colors and a logo. Clarity for the win. 👏

Remember: When strategy leads, design can finally pack a punch.

Get a deeper dive from our Art Director, Abby. Read the blog here: https://hubs.li/Q04dDFKH0

04/30/2026

Happy Anniversary, Arri! 🎉🎬🎧

Arri joined Accelity as a video editing intern and quickly became a key part of our podcast production…a huge help to the team.

Arri is proof that talent and effort can’t be defined by years. He has a mean work ethic. Our podcast runs smoother, faster and more consistently because of him.

Over the past year, Arri’s growth has been clear, taking feedback in stride, sharpening his skills and stepping confidently into more complex projects with our clients, including President Jenny’s “day in the life” marketing week edit.

His enthusiasm for video editing shows up in everything he does, and he’s continuing to build on it with additional video courses this summer.🚀

We’re lucky to have you, Arri. Cheers to one year—and to being the coolest teen in marketing. 💛

04/29/2026

Marketers assume AI search is just SEO with a new cute name.

It’s not.

And as our Strategic Marketing Director, Michael Ray, shared in a recent Spotlight Conversation with CEO Jackie Hermes that assumption is where many teams risk becoming invisible.

The good news: you’re not behind yet.

The reality: if AI search isn’t on your radar in 2026, you probably will be.

Michael and Jackie weigh in on what marketers actually need to understand as AI tools change how buyers research companies.

They talked about what’s different from traditional SEO and where teams should focus next, including:

- Structuring your content so AI systems can actually read, interpret, and surface it in answers.
- Creating content around the real questions buyers are asking in AI tools, not just traditional keyword searches.
- Accepting that many prospects will learn about your company without ever landing on your website.
- Building topic clusters that help AI connect your expertise to the problems buyers are researching.
- Understanding that credibility often starts long before someone fills out a demo form.

Only about 5% of your audience is actively buying at any moment. The other 95% are researching, learning, and forming opinions.

AI search is quickly becoming part of how those opinions are formed. And when the buying moment comes, the companies that showed up earlier are the ones they remember.

Send this to someone who should have AI search on their radar this year.

04/23/2026

A lot of event strategies feel productive. They’re just not doing much. 😬

You show up, meet great people, have solid conversations…

…and then it fades.

That’s exactly what we wanted to address with CLARA’s ITC event strategy.

Instead of treating the event like a moment, we built it like a system.

One that builds momentum:
• Before the event
• During the event
• After the event

Because that’s where the real impact happens.

What that actually looked like:
→ Outreach that made people want to meet
→ Conversations rooted in real buyer challenges
→ Follow-up that kept things moving forward

This went beyond “great to meet you” to actual next steps.

The outcome wasn’t just a better event.

It was a repeatable way to turn events into something that drives engagement (and pipeline) over time.

If your events feel busy but not impactful… this one’s for you.

See how we turned events into pipeline:
https://accelitymarketing.com/resources/event-marketing-case-study/

04/14/2026

Accelity was built in Milwaukee.

Even as our team has grown beyond the city (and state, and country…), Milwaukee is where we come back to, meet up and keep building together.

Boating on the lake.
Beers by the water.
Cheering on the Brewers.
Great food, and even better company.

Milwaukee was built on showing up, not showing off.
So were we. 💙 💛

Happy 414 Day!

Address

313 N Plankington Avenue, Ste 207
Milwaukee, WI
53203

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 1pm

Website

https://accelitymarketing.com/

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