Accelity

Accelity A full-service marketing agency helping companies grow with bold strategies that *actually* work. Hubspot-certified B2B inbound marketing agency.

Accelity is a team of dedicated and experienced marketers, designers and entrepreneurs located in downtown Milwaukee, Wisconsin. Find us on LinkedIn! https://www.linkedin.com/company/accelitymarketing

09/03/2026

When a client flags a concern, our first question is never "whose fault was this?" It's "how do we fix it?"

Accelity president Jenny Weeden shared how we tackle challenges as a team:

1️⃣ Make it us vs. the problem, not colleague vs. colleague

2️⃣ Figure out what the client needs to feel good again

3️⃣ Check in with the team member to close any gaps in training or information

Nobody gets it perfect every time. But this is the standard we hold ourselves to, and it's the reason clients trust us when things get hard, not just when things go well. 💛

Growth doesn't happen by accident, and neither does great client work.Once a year, the Accelity team pauses on client wo...
08/25/2026

Growth doesn't happen by accident, and neither does great client work.
Once a year, the Accelity team pauses on client work for our annual onsite.

This year we:
— Trained on AI and AI search
— Took a deep dive into our clients' customer journeys
— Held honest conversations about how we work best together
— Ate and drank our way through a food tour of Walker's Point neighborhood with Milwaukee Food & City Tours (https://hubs.li/Q04vc8YN0)

We came back sharper, closer and ready to put all of it to work for our clients. 💛

08/12/2026

What surprises clients most when they start working with Accelity?

It's not the strategy decks or the campaign ideas.

It's how much we push back. 🫸

Clients come in knowing their business inside and out. We bring decades of combined marketing experience. The real value shows up when those two things collide.

We're willing to say, "That shiny object is going to look dull tomorrow" instead of just executing whatever comes next.

That's because we don't treat marketing as a function that sits apart from the business. We look at the whole picture, which means sometimes the most useful thing we can do is challenge the plan before it becomes a distraction.

Jenny and Jackie talk through what it looks like to push back as a partner, not just a vendor.

08/04/2026

The fastest way to waste a marketing budget? Build an engine, then expect it to run like a light switch. 💡

Marketing takes time to build momentum. The clients who trust that process are the ones who stick around long enough to see it pay off. They’re also the ones we do our best work for.

Accelity CEO Jackie Hermes and President Jenny Weeden get candid about who Accelity isn't the right fit for, and why we'd rather recommend what you *actually* need than win the deal.

(Seriously, talk to Jenny or Jackie and they'll tell you exactly which resources to invest in! https://shorturl.at/CoTkF )

07/30/2026

Accelity isn’t a fit for every company. We're fine saying that out loud.

Some prospects want an order taker: someone who shows up, does exactly what the CEO wants and doesn't ask why.

Spoiler alert: You can find that for less, and you don't need us for it.
Here's who we are built for:

→ Leaders who want a partner in the room, not a vendor waiting for instructions.
→ Teams who want to be pushed, questioned and challenged, not just executed for.
→ Companies with a growth mindset, ready to try something different instead of settling for more of the same.

If you're not planning to put our team's thinking to work, we're not the right fit.

We'd rather tell you that now than six months into a contract.

That's the kind of collaborator we want to be.

Hear our founder and CEO Jackie Hermes and President Jenny Weeden explain it themselves.

Ask us about Q3 strategy and we'll talk your ear off. Ask us about summer plans, and apparently, we'll also talk your ea...
07/22/2026

Ask us about Q3 strategy and we'll talk your ear off. Ask us about summer plans, and apparently, we'll also talk your ear off. 🗣️

This summer, the Accelity team is scattered across hiking trails, World Cup watch parties, backyard grills, rivers, rooftops, and a Costa Rican kayak or two. Some of us are chasing new family milestones, some are cheering on national teams (dual loyalty allowed), and most of us can be found outside the second we close the laptop.

Turns out the team that builds go-to-market strategies together also really, really loves getting outside, however we each define it.

What's on your summer list? ☀️

One hill we'll gladly die on: Most website redesigns are a waste of budget. 😬Teams reach for a new hero image and a colo...
07/16/2026

One hill we'll gladly die on: Most website redesigns are a waste of budget. 😬

Teams reach for a new hero image and a color refresh. Meanwhile nobody on the site can tell you what the company does, who it's for or what to do next. 🫠

A prettier version of a confusing site is still a confusing site.

We've watched this play out with real budgets on the line. Brand colors aside, DigiSure needed to stop sounding like every other insurtech competitor. Once we fixed that, traffic went up 232%.

Groupware Technologies didn't have time for a "someday" redesign after an acquisition. They needed clarity, fast. Three weeks later: live site, sharper positioning, 125% lift in organic search.

If your site isn't converting, the fix is almost never "make it look better." It's:

✔️ Show up for what your buyers are actually searching
✔️ Say what you do in one sentence, not five
✔️ Make the design consistent enough that nobody questions if they're in the right place
✔️ Replace "learn more" with an actual decision

While good design can amplify clarity, it can’t manufacture it.

We broke down exactly how we helped DigiSure and Groupware pull this off. Read the full breakdown if your site's overdue for an honest look: https://hubs.li/Q04nGj4n0

07/09/2026

When sh*t hits the fan, blaming marketing is one of the most expensive assumptions. 😬

Leads slow down. A campaign underperforms. The message stops landing.
So the conclusion is: marketing is broken.

But in this episode of The Art of Entrepreneurship, our CEO Jackie Hermes makes the case that most "marketing problems" aren't marketing problems at all.

Marketing doesn't create demand out of nothing. It amplifies what's already there.

So if the problem you solve feels vague, the solution feels optional. No amount of marketing fixes that.

Jackie highlights the four places to look before you touch your campaigns or channels:

→ The problem you solve
→ Your value story
→ Trust and audience alignment
→ Messaging clarity

Marketing works when there is something worth amplifying, so make sure there is something solid enough underneath it for marketing to actually work.

🎧 If your marketing "isn't working," start with the link below before you spend another dollar on it.

Some blogs are out here doing the absolute most… except helping people find the answer.→ The intro takes a scenic route....
07/07/2026

Some blogs are out here doing the absolute most… except helping people find the answer.

→ The intro takes a scenic route. (We love to yap through storytelling, but maybe not before the point.)
→ The source links are questionable.
→ The main point is technically there, but making everyone work for it

Rude, honestly.

That’s the problem GEO helps solve.

If AI tools are scanning your content to understand, summarize and cite it, your blog needs to make the answer clear, the structure easy to follow and the expertise obvious.

We broke down 5 checks to run before your next blog refresh.

Save this post for later, or send it to someone whose blog might be working a little too hard against them.

Us after reading the 47th “AI changed everything overnight” post this week.New model? Cool.New acronym? Of course.New wo...
06/30/2026

Us after reading the 47th “AI changed everything overnight” post this week.

New model? Cool.

New acronym? Of course.

New workflow we absolutely must adopt by Monday? Love that for us.

We’re not saying throw your computer in a dumpster.

We’re just saying Ron Swanson had a point.

And once the urge passes, there’s a practical place to start: making sure AI can actually understand, pull from and cite your content.

We broke down how to make your content easier for AI to find in the blog.

Link in comments. 👇

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313 N Plankington Avenue, Ste 207
Milwaukee, WI
53203

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 1pm

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