Hypersonic

04/22/2026

Happy Earth Day! ♻️🌍

01/01/2026

Happy New Year! Wishing you a successful 2026 filled with growth, progress, and exciting new possibilities.

12/29/2025

Looking to refresh your UX knowledge? These are the most popular study guides and glossaries from UX research pioneer Nielsen Norman Group.

The study guides and glossaries that were most popular in 2025.

12/25/2025

Happy Holidays from all of us at the Hypersonic team!

11/21/2025

Most ecommerce sites still make gifting difficult. Improving gift UX requires allowing gift orders, showing options early, enabling gift selection in the cart, and adapting shipping fields for recipients.

Baymard's latest benchmark reveals all sites make at least one gifting UX error. Save your users from abandonment with these 4 tips.

10/19/2025

Google is updating its search results so that all sponsored listings appear together in a collapsible “Sponsored” section that users can hide, though only after scrolling past the ads first.

At least you can collapse them now.

09/01/2025

Happy Labor Day! 🌟

08/24/2025

The digital advertising sector is experiencing a performance plateau as most brands now use similar data, automation and targeting tools, making it harder to gain a competitive advantage through technology alone.

In 2025, creative is not just an input. It's the engine of performance.

08/10/2025

Meta has quietly launched its new SuperIntelligence Lab, with the long-term goal of creating AI that surpasses human cognition.

The details vary but the overarching message is consistent: Meta's reps are charged with bringing Zuckerberg’s latest vision to life.

08/01/2025

YouTube is launching new generative AI features for Shorts creators, including an image-to-video tool that transforms static photos into six-second videos, as well as new AI effects for artistic transformations.

The image-to-video feature lets creators turn a picture from their camera roll into a six-second video.

07/31/2025

About 20% of Google searches in March showed an AI summary, and users who saw one were less likely to click links or continue browsing.

In a March 2025 analysis, Google users who encountered an AI summary were less likely to click on links to other websites than users who did not see one.

07/30/2025

Here's 10 social media tips to keep your digital strategy fresh.

From unhinged content and creator chaos to community-powered growth, big shifts are happening in social and marketers can’t afford to scroll past them. This cheat sheet breaks down 10 of them.