Superneat Marketing

05/13/2020

Looking for a way to rise through the ranks, build quality backlinks, and improve engagement? Britt breaks down the value of pillar content, then shares brand examples to inspire your content strategy.

Content pillars are highly effective for link-building and improving content ranking. Learn more about what pillar content is and how to use it.

05/12/2020

What's the best time to send an email campaign? Research is pointing toward Thursdays between 8-9 a.m. (But, as always, learn what works for your org by keeping an eye on your data.) https://buff.ly/2OxdqDY

05/07/2020

No surprises here from our recent Twitter poll. Content marketers are focusing on connecting with their audience during COVID through blog content.

05/06/2020

Content campaigns are goal-focused content initiatives that guide your customers toward a specific action. In Britt's latest ClearVoice article, she helps you understand how to use campaigns as a vehicle for connected customer experiences.

What is a content campaign? Find out how to use this crucial content level as a vehicle for connected customer experiences.

05/05/2020

Do backlinks still matter? Why, yes...yes, they do.

Ahrefs studied over one billion web pages and they saw an undeniably positive correlation between organic traffic and the number of websites linking to a page.

04/30/2020

The Marketoonist always delivers, even if it stings a little...

04/29/2020

Recurring content franchises form strong bonds, giving your audience valuable resources over a long period of time. Britt discusses how content franchises help you nurture your customers well beyond the sales transaction.

Not sure what a content franchise is? This recurring valuable resource can help you form a strong bond with your audience.

04/28/2020

How well do you understand your customer's needs right now—and how can you be there for them? Superneat resource from MarketingProfs to help you with customer journey management during COVID.

Marketers provide a positive customer experience to drive purchases and loyalty. But in a pandemic, CX can't be about maximizing lifetime value. It's time to get real about customer-centricity.

04/23/2020

We all know content creation takes time. But, you don't always need to create from scratch. You already have great blog posts you can revamp and republish. Here is a useful guide from Content Marketing institute to help you dust off and repurpose your content gems.

Crunched for time? Times have changed? It may be the ideal time to republish old content that’s still relevant and valuable – Content Marketing Institute

04/22/2020

Your content hub is very likely the nucleus of your brand. Which is why it should not be an afterthought. On ClearVoice, Britt explains how to create a content hub strategically and what other brands are doing to organize their content.

How you organize and present your amazing content is a brand differentiator. Learn what a content hub is and see seven outstanding examples in action.