B&Co. Branding experts and hotel junkies who start every project by asking "What's your story?'​ At B&co. we believe in branding through storytelling.

Every company, product, service, hotel, restaurant – and the people behind them – all have stories to tell. And that’s where the connection is made to today’s consumer. We find those stories, develop the messages, create the visuals and integrate it all for long-term success. It all starts with building a team — yours and ours.

It’s always a thrill when clients come back with new assignments. Especially when they’re truly partners in business. Th...
09/22/2025

It’s always a thrill when clients come back with new assignments. Especially when they’re truly partners in business. The remarkable team at The Lenox Hotel - Boston has been just that for B&Co. for well over a decade.

Following twenty years of third-party F&B operations, the property embarked upon an exciting new chapter for its three outlets. Here’s just one.

Aiming to be the premier Irish pub on Boston’s famed Boylston Street, the Lenox crew worked with us to craft a lively and playful new brand to match their vision. Say hi to Sweeney's Boston!

This October, our go-to gathering for hospitality innovators, Independent Lodging Congress, is taking over Miami for its...
09/17/2025

This October, our go-to gathering for hospitality innovators, Independent Lodging Congress, is taking over Miami for its annual fall event!

This year, the B&Co. team came together to nominate our dedicated President, Brigette Harenda, for the Indie Rebel award, which celebrates the risk-takers, the free-thinkers, and the genuinely most remarkable professionals in the Hospitality world. And that's B to a T!

Lend us a hand and check out all the wonderful people and places ILC has included in the 2025 Indie Awards at the link below, and cast a vote for Brigette in the Indie Rebel category while you're at it! There's truly no one better suited for such an accomplishment! 🥳

🗳️ : https://lnkd.in/gPMHB9hu

09/12/2025

Summer's winding down, and autumn's almost here — we're feeling it — the end-of-year busyness, wrapping up projects and kicking off exciting new ones.

Here are a couple of project case studies we published recently – work we’re pretty damn proud of!

https://tinyurl.com/ys3j7mxf

It’s no secret we’re big hometown fans, and we enjoy having some bragging rights from time to time. So we're more than h...
05/15/2025

It’s no secret we’re big hometown fans, and we enjoy having some bragging rights from time to time. So we're more than happy to share that Travel + Leisure named Milwaukee the Most Affordable Lake-front Destination in the U.S.

Based on a bevy of factors associated with the costs of a vacation, Milwaukee, Wisconsin, came in first place, costing an average of $1,818 for two people when they stay at a hotel.

"The city has the most affordable lakeside dining experience of every city surveyed and, combined with the other factors, comes out as the least pricey option."

You go, Milwaukee 👏

A new study has found the most affordable destinations in the U.S. within 25 miles of a lake. The top location cost just $1,818 total for a weekend lake getaway for two people.

Guess what? Our latest B-Side email just dropped, and it's bursting with our love for motels! If you've been keeping an ...
05/02/2025

Guess what? Our latest B-Side email just dropped, and it's bursting with our love for motels! If you've been keeping an eye out, you’ll see that motel conversions are popping up like daisies all across the country.

Savvy developers are on the lookout for ways to transform tired roadside spots into fun, on-brand hangouts that know how to kick back and enjoy life! Once complete, these no-fuss lifestyle spots celebrate and redefine the traditional motel vibe. We've had the pleasure of refreshing the branding for several of these hidden roadside treasures.

Dive into our latest B-Side and let us know your thoughts!
https://lnkd.in/gqD6g7yZ

Giving back with Purpose ❤️While lodging is a luxury for many over the holiday season as a means to see family and frien...
01/16/2025

Giving back with Purpose ❤️

While lodging is a luxury for many over the holiday season as a means to see family and friends, others take advantage of the privacy hotels provide. Rather than sending our valued clients tangible gifts, we focused our efforts on something more impactful—donating on our client’s behalf to combat human trafficking within the hospitality industry.

Read more about it at our blog ✍️
https://bcobranding.com/giving-back-with-purpose/

Here’s how our Year in Numbers stacked up across 2024! 📆✨✸ 4,800 Cups of Coffee: Honorable mention? Seltzer water, comin...
01/14/2025

Here’s how our Year in Numbers stacked up across 2024! 📆✨

✸ 4,800 Cups of Coffee: Honorable mention? Seltzer water, coming in at… too many cans to count 🙈

✸ 2,548 Zoom/Teams Calls: Believe us, we’ve mastered the art of sneaky coffee sipping.

✸ 24 Margarita Pitchers: Frozen or on the rocks, we did it all—cheers to a refreshing B&Co. tradition!

✸ 13 Brand Books Delivered: From coast to coast, we wrapped up big projects with major impact.

✸ 9 Pairs of Office Slippers: Clean carpets, a quiet office, and moonwalking increasing 200%? Yes please.

✸ 9 States Visited: From coast to coast, we traveled far and wide to meet with clients and explore new places.

✸ 3 New Employees: Drew, Lauren, and Rachel brought fresh talent to our B&Co. team.

✸ 1 New B&Co. Baby: Welcome to the world, baby Soren—our newest team member!

Read more about our 2024 Year in Numbers on our blog 😌❤️ Cheers to an even more successful 2025!

Thanks for the "branding," Autograph Collection and Tribute Portfolio 😜
08/13/2024

Thanks for the "branding," Autograph Collection and Tribute Portfolio 😜

Fueled by branding and margaritas, B&Co. crafts outstanding brands for the hospitality industry and beyond. Our small bu...
08/02/2024

Fueled by branding and margaritas, B&Co. crafts outstanding brands for the hospitality industry and beyond. Our small but mighty team is brought together by a common passion for creating brands with curiosity and heart.

Our culture prioritizes collaboration, diverse perspectives, and talent over any single individual. This inclusive approach not only leads to groundbreaking work for our clients but also makes everyone feel valued and included, resulting in one helluva place to work.

We’re excited to announce that we’re looking to add a Milwaukee-based in-house Account Executive to the team. Got what it takes? Let's start a conversation. 🍹

bcobranding.com/careers

A Lucky Find ♣️There are few greater rewards than seeing the brand you've built in person. We were "lucky" enough to tak...
08/10/2023

A Lucky Find ♣️

There are few greater rewards than seeing the brand you've built in person. We were "lucky" enough to take a trip down to Miami Beach and stay at Hotel Trouvail

The Art Deco exterior and spacious chambers were as advertised, with evidence of our branding sprinkled throughout. Signage, keycards, towels and menus were only scratching the surface of this ambiance away from the commotion ✨

If you're familiar with us, you know our love for a great party! What better reason than our 15th anniversary to host a ...
07/06/2023

If you're familiar with us, you know our love for a great party! What better reason than our 15th anniversary to host a soiree commemorating this milestone?

It was truly a memorable night, hosted at The George and Madcap Lounge in Walker's Point. A heartfelt thank you to everyone who celebrated with us, in person and in spirit.

Address

218 S 2nd Street, Fl Second
Milwaukee, WI
53204

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

(414) 750-7298

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