05/05/2026
Over the past several weeks, we’ve worked closely with the team to bring Jurassic Journey to life—from early concept positioning to full-scale audience activation going live this weekend!
What started as a regional pop-up has quickly grown into a high-energy, family-focused experience featuring 60+ animatronic dinosaurs and immersive attractions designed to drive both awareness and attendance.
Our approach has been simple and intentional:
• Build early curiosity and momentum through creative storytelling
• Layer in urgency as the event approaches
• Activate multiple channels to meet families where they already are
A special thank you to our media partners for helping amplify the message and extend our reach—your support has been key in turning awareness into attendance.
Our digital advertising efforts have also played a critical role in driving consistent traffic, ticket interest, and measurable engagement throughout the campaign.
We’d also like to thank our sponsors for their support in helping bring this experience to life. 🦖
This has been a true team effort, and it’s exciting to see it all come together as opening kicks off.