Mention Marketing

06/18/2026

A little side project news...

For those that like biking and live in the Milwaukee area, I created a web app that features bikes, beer, maps, rides.

It's called www.mke.bike

Hope to see you on the trail! -Ryan

Travel Wisconsin Visit Milwaukee Wisconsin Bicycle Buy & Sell City of Milwaukee Office of Community Wellness and Safety City of Milwaukee Milwaukee County Historical Society Milwaukee County Parks Milwaukee Parks Foundation Rails to Trails Conservancy Trek Bicycle

Routes, places, group rides, events & safety for Milwaukee cyclists. Good city. Good beer. Good ride.

06/12/2026

We’re launching something new at Mention:

Mention.Report

It’s a monthly look at how brands, organizations, and ideas are showing up across AI search, answer engines, and traditional search.

The first report focuses on a big shift:

Ranking well on Google no longer guarantees being cited in an AI answer.

That gap matters.

As more people ask AI tools for recommendations, explanations, comparisons, and next steps, visibility is no longer just about ranking. It’s about whether you are mentioned, trusted, and included in the answer.

That’s what Mention.Report is built to track.

Read the first edition here:

A standing, sourced reading on how findable brands are inside AI search.

05/05/2026

Over the past several weeks, we’ve worked closely with the team to bring Jurassic Journey to life—from early concept positioning to full-scale audience activation going live this weekend!

What started as a regional pop-up has quickly grown into a high-energy, family-focused experience featuring 60+ animatronic dinosaurs and immersive attractions designed to drive both awareness and attendance.

Our approach has been simple and intentional:
• Build early curiosity and momentum through creative storytelling
• Layer in urgency as the event approaches
• Activate multiple channels to meet families where they already are

A special thank you to our media partners for helping amplify the message and extend our reach—your support has been key in turning awareness into attendance.

Our digital advertising efforts have also played a critical role in driving consistent traffic, ticket interest, and measurable engagement throughout the campaign.

We’d also like to thank our sponsors for their support in helping bring this experience to life. 🦖

This has been a true team effort, and it’s exciting to see it all come together as opening kicks off.

04/20/2026

The Speed of LA. The Scale of Chicago. The Soul of Milwaukee. 🏙️✈️🏙️

At Mention Group, we don't believe in "small market" thinking. Over the last 8 years, our work has taken us from the high-stakes production environments of Los Angeles to the massive digital landscapes of Chicago, and right back home to the manufacturing heart of Milwaukee.

What have we learned?

In LA: You learn that attention is the world's most valuable currency. You have to be cinematic, social-first, and lightning-fast.

In Chicago: You learn that scale requires a strategy that doesn't just reach people—it moves them.

In Milwaukee: You learn that none of it matters if the work doesn't stand on a foundation of integrity and results.

Whether we’re running a nationwide campaign or elevating a local icon like the Milwaukee Bucks, we bring "Big Market" technical depth with a "Day One" Midwestern work ethic. Kelly and I have built an agency that thrives at the intersection of these three worlds.

If you want a team that understands how to scale your narrative across the country without losing the human touch, we’ve been ready for a decade.

🔗 www.MentionGroup.com

12/31/2025

As we step into a new year, one thing feels clear: business is moving faster -and more thoughtfully -than ever. 🚀

AI is no longer a buzzword; it’s a co-pilot. Markets are shifting in real time. New tools are lowering barriers, raising expectations, and rewarding teams that stay curious, human, and adaptable. 🤖📈

The opportunity ahead isn’t about chasing every shiny new platform—it’s about using technology with intention. Listening better. Testing smarter. Building trust. And remembering that behind every algorithm is still a person making a decision.

Here’s to a year of smart growth, meaningful work, strong partnerships, and progress that actually sticks. 💡🤝

Wishing everyone a healthy, successful, and forward-looking New Year. Cheers to what’s next. 🎉✨

12/07/2025

📖 Sunday scroll, but make it smarter. AI search is changing the rules - here’s how to stay visible. 👇

We’ve moved beyond a world where success meant ranking blue links on Google. Today, people increasingly get answers from AI-powered systems beyond SEO with AEO, GEO, and AIO Search.

11/27/2025

From all of us at Mention Marketing, thank you!

This year we’re grateful to celebrate 12 years in business, and we couldn’t have done it without our clients, partners, and community. Thank you for the trust, collaboration, and relationships that make our work meaningful.

Wishing you a warm and Happy Thanksgiving. 🙌

10/21/2025

🍂 Autumn Reflections 🍂

In fall we pause, reset, renew,
Harvest lessons, old and new.
Business steadies, wisdom grown,
Seeds of progress fully sown.
The season shifts, the air turns light,
We ready for the holidays bright.
Family, gratitude, stories to share,
A table of love, beyond compare.

Just like nature, our work thrives when we honor cycles—reflection, learning, and renewal. Take time now to capture your wins, refine your strategy, and invest in what matters most before the holiday season.

05/05/2025

Cinco de Mayo commemorates the Mexican army's victory over the French at the Battle of Puebla in 1862. While it is a significant holiday in Mexico, its celebration in the United States has been heavily influenced by marketing campaigns, particularly those targeting Hispanic consumers, and has evolved beyond its original historical context.

n the 1980s, beer companies like Anheuser-Busch and Miller (Now Molson Coors) began targeting Hispanic markets with Cinco de Mayo marketing campaigns, according to the Campaign Creators blog.

"Cinco de Mayo wasn't always as big as it is today. In fact, it wasn't until the 1980s that beer companies really started to capitalize on the growing hispanic market in the states. Anheuser-Busch and Miller Company developed an expert team to market their beers to those celebrating the holiday. The company began sponsoring Mexican holidays (such as Cinco de Mayo)-- and thus, it stuck.

But the American celebration of Cinco de Mayo has not always been happy either. A party in the late 80’s sponsored by Anheuser-Busch and Miller turned into a drunken riot. Latino activists went as far as to say that the beer companies were pushing a legal drug on Latin American citizens.
While this incident may have temporarily slowed the push for sponsoring Mexican holidays, beer companies have rebounded. In 2009, beer companies spent $171 million on Spanish language advertising. You also can’t walk into a local grocery store without seeing Corona USA or Tecate, traditional Mexican beers, on sale for the upcoming holiday celebration."

09/09/2024

🎉 Thank you for following us! Your support means the world to us and keeps us inspired every day. We truly appreciate each and every one of you! 💖🙌