Trefoil Group

06/03/2026

Join us in celebrating Vaune Cooper's work anniversary at Trefoil! In her 30+ year tenure, Vaune has worn many hats and stepped up to help in countless ways, each making an important contribution to our success.

As our Director of Administration & Finance, Vaune keeps all backend processes running smoothly – for our clients, Trefoil and our colleagues. Thank you, Vaune, for all that you do for the Trefoil team!

05/28/2026

A winning B2B marketing strategy is simple in concept: show up where your customers are and represent your products, benefits and expertise well.

Putting this into practice takes a clear strategy. According to McKinsey & Company, B2B customer interactions with suppliers are evenly divided:

• 1/3 in-person interactions
• 1/3 remote human interactions
• 1/3 digital self-service channels

This means digital channels alone can't carry the full weight of the buyer journey. To build awareness, earn trust and drive growth, B2B brands need a multichannel marketing program that connects digital and non-digital touchpoints – so every interaction works harder together.

At Trefoil, we help B2B companies build integrated strategies that meet buyers wherever they are. Learn more: https://trefoilgroup.com/?utm_source=facebook&utm_medium=organic+social&utm_campaign=may+2026&utm_content=mckinsey+rule+of+thirds.

05/25/2026

Today, we honor those who gave their lives in service to our nation. Their courage and sacrifice will never be forgotten.

05/20/2026

Today's marketing teams are expected to be experts in everything – strategy, data, automation, UX/UI, creative production, digital advertising, SEO, content and so much more.

But with fewer people and tighter resources, even the strongest in-house teams need cross-functional expertise to keep pace. The right outsourced marketing partner acts as an extension of your team, bringing specialized expertise, fresh perspective and added capacity where and when it’s needed most.

Explore why in-house marketing teams are under pressure and how the right partner can help: https://trefoilgroup.com/insights/5-reasons-in-house-marketing-teams-struggle-today/?utm_source=facebook&utm_medium=organic+social&utm_campaign=may+2026&utm_content=blog+outsource+marketing.

Complexities Drive Companies to Rethink the In-House Marketing Model

05/11/2026

Following Mother’s Day, we’re recognizing the women who not only support families, teams and communities, but also make up 28.7% of the manufacturing industry workforce.

Women continue to play a critical role across manufacturing, bringing leadership, innovation and expertise to an industry built on progress. As demand for skilled talent grows, creating more pathways for women – and working moms – in manufacturing isn’t just important – it’s essential to the industry's future.

Thank you to the working moms whose talent and dedication keep manufacturing moving forward.

05/08/2026

We are excited to celebrate Senior Digital Marketing Specialist, Laura Rice, for her second work anniversary! As an integral part of our digital team, Laura helps implement and manage strategic digital marketing programs – from multichannel digital advertising campaigns to SEO audits to AI search optimizations and more.

We appreciate her eagerness to learn and willingness to always step in and help. Thank you, Laura, for your ongoing commitment to our clients and team!

05/07/2026

Today, we recognize the skilled trades professionals who keep critical industries moving forward.

From advanced manufacturing and energy to infrastructure and logistics, their expertise powers the systems and technologies our world depends on every day. This important work not only supports progress, but makes it possible.

At Trefoil, we’re proud to partner with B2B companies contributing meaningfully to these industries, helping bring their stories and impact to light.

Join us in celebrating National Skilled Trades Day and the people building what’s next.

04/30/2026

If AI Search and SEO aren’t part of your 2026 marketing plan, you’re already behind.

With Q2 well underway, now’s the time to rethink how and where your brand shows up. AI-driven platforms are reshaping visibility and without the right foundation, your brand won’t make the cut.

Read how you can take the lead – and stay there – in the next evolution of search: https://trefoilgroup.com/insights/stay-ahead-in-the-next-evolution-of-search/?utm_source=facebook&utm_medium=organic+social&utm_campaign=april+2026&utm_content=blog+holistic+search.

04/28/2026

Buying journeys are more complex than ever. According to Gartner, B2B buyers use seven channels to inform their purchasing decisions – averaging four digital and three nondigital channels.

Today's winning companies use multiple channels to mitigate risk and drive strategic growth. Explore how we develop targeted, multichannel marketing programs that help companies grow faster: https://trefoilgroup.com/work?utm_source=facebook&utm_medium=organic+social&utm_campaign=april+2026&utm_content=gartner+stat.

04/24/2026

We are excited to welcome Ashley Smart to the Trefoil team! As an Account Executive, Ashley will support the ex*****on of B2B integrated marketing programs leveraging her knowledge of the manufacturing and technology sectors – two critical industries we serve.

Please join us in welcoming Ashley! Learn more about Ashley and her background with the link in the comments.