The Marketing Edit Co.

The Marketing Edit Co. The Marketing Edit Co. creates practical, brilliant tools for modern marketers.

Authors Milissa Rick & Samantha Kraemer and editor Bekki Kennedy debut The Marketing Edit: Basic & Brilliant in Fall 2026.

03/26/2026

Meet the team’s younger versions 💕

New office decor for our writing spaces (Sam’s on Left and Milissa’s on Right)! The sign, of course, had to be pink! Ma...
03/03/2026

New office decor for our writing spaces (Sam’s on Left and Milissa’s on Right)! The sign, of course, had to be pink! Manifesting all sorts of opportunities.

Just did our first workshop using material from The Marketing Edit, and we are still riding the high.There’s something w...
02/01/2026

Just did our first workshop using material from The Marketing Edit, and we are still riding the high.

There’s something wildly satisfying about sitting with business owners who are doing a million things (and doing them well)… and helping them get back to marketing basics without the fluff, the jargon, or the “buy this 37-step funnel” energy.

Here’s what we walked through, and honestly, it’s the stuff that fixes 80% of the chaos:

1) Audit your plan (and your calendar). If your marketing feels “busy” but not effective, it’s probably because you’re doing too many random things. We started by calling out what’s working, what’s wasting time, and what’s just… legacy activity nobody remembers starting.

2) Research like it’s your job (because it is). Not a 40-page deck. Not a month-long project. Just enough to answer:
• Who are we really trying to reach?
• What do they care about right now?
• Why do they choose us (or not)?
• What’s changing in our category?

Basic research = better decisions = less thrash.

3) Set goals that don’t make you hate your life. We focused on goals that are clear, measurable, and actually tied to growth. The kind you can explain to a team in one sentence without needing a flowchart.

4) Keep it simple on purpose. Simple doesn’t mean small. Simple means focused.
Pick the few moves that matter, make them repeatable, and stop treating every new idea like it deserves a full launch plan.

5) It takes a team (even if your “team” is two humans and a coffee machine). Marketing doesn’t win in isolation. The best progress happens when you pull in sales, customer service, ops, whoever touches the customer, and build the plan together. Less surprise. More momentum.

What hit me most: business owners don’t need more marketing hacks. They need a clean foundation, a winnable plan, and someone to remind them they’re not behind; they’re just overloaded.

If you’re a business owner (or leading a scrappy team) and your marketing feels like a junk drawer… start here: Audit. Research. Set goals. Simplify. Build your crew. Repeat.

More workshops coming because basics aren’t boring. Basics are what build businesses.

✨ It’s happening. ✨Our website is officially live — and early email signups are now open.If you want to be the first to ...
01/28/2026

✨ It’s happening. ✨
Our website is officially live — and early email signups are now open.

If you want to be the first to know when The Marketing Edit: Basic & Brilliant launches later this year, join the email list. You’ll get launch details, updates, and a first look as we get closer.

We’re so excited to start sharing what we’ve been building.
👉 https://www.themarketingeditco.com/

New Year, new marketing energy… and we are taking inspiration from a very creative headline trend right now:Brands are s...
12/31/2025

New Year, new marketing energy… and we are taking inspiration from a very creative headline trend right now:

Brands are sprinting into AI-made ads, and getting real-time feedback when the work feels cheap, uncanny, or emotionally flat. (Some big-name holiday campaigns this month became case studies in “just because you can generate it doesn’t mean you should.”) 

So our 2026 planning mantra is simple: More content isn’t the goal. More connection is.

A few brand/creative resets we are building into the year:

* Protect the brand’s “fingerprints.”
In a scroll world, you might only earn a second or two; distinctive assets (your look, voice, cues) need to show up fast and consistently. 

* Prioritize emotion like it’s a requirement, not a nice-to-have. Work that lands emotionally doesn’t just win awards; it sells because people remember it. 

* Use AI for speed… not as a substitute for taste. Let it help you explore, storyboard, iterate, remix; then bring human judgment back in for the “would I actually share this?” test. 

* Do fewer things, better. One strong idea executed with craft beats 30 pieces of “fine” content every time.

If you’re resetting for 2026: what’s one creative standard you’re raising this year, so your brand feels more human, not more automated?

High tea in Milwaukee feels like exactly the right way to close out a year of writing a book together. Tiny sandwiches a...
12/20/2025

High tea in Milwaukee feels like exactly the right way to close out a year of writing a book together.

Tiny sandwiches and pastries. Excellent tea. And two women who spent the last year editing ideas, cutting the fluff, calling BS (on marketing and sometimes on each other), and reminding ourselves that the basics still win.

This wasn’t a “celebration” as much as it was a pause. A punctuation mark.

The kind where you sit across from your co-author and realize: We actually did the thing.

We wrote in stolen moments between jobs, families, leadership meetings, and life.
We argued over words. We sharpened points.

We asked, over and over: Is this useful? Is this true? Is this too much?

High tea felt delightfully rich, which is exactly why it mattered.

Because even the most practical, no-BS marketing book deserves a moment of ceremony.

Here’s to closing chapters.

Here’s to women who build things together.
And here’s to knowing when to edit… and when to sip the tea and enjoy the damn moment.

Last week marked a meaningful milestone for us, our first public look at the cover concepts for The Marketing Edit: Basi...
12/15/2025

Last week marked a meaningful milestone for us, our first public look at the cover concepts for The Marketing Edit: Basic & Brilliant 💛

This was the first of many steps to come, and sharing it with such a thoughtful, engaged group of women made it even more special. The feedback, conversations, and encouragement we’ve already received have been energizing beyond words.

A heartfelt thank you to Bodacious Shops of Block 42 for hosting us in Janesville, WI, and creating such a warm space for connection (especially on a snowy winter day). Thank you to our incredible editor Bekki, and to every woman who braved the cold to be there, we see you, and we appreciate you.

This was just the beginning. More conversations, more collaboration, and more opportunities to connect are ahead, and we’re excited to continue opening the door wider as this project grows.

We can’t wait to keep sharing the journey with you.

So thankful to The Bodacious Brew for hosting us and creating a space where ideas, stories, and community can come toget...
12/07/2025

So thankful to The Bodacious Brew for hosting us and creating a space where ideas, stories, and community can come together.

Cold days really do make the warmest connections. 💛☕

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3209 W Wells St
Milwaukee, WI
53208

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