Backpack Communications

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Minneapolis, MN
Backpack Communications

As a student-run brand communications agency, we are the next generation of storytellers, creatives, and strategists innovating the future of communication.

Backpack is located in Minneapolis, MN.

12/17/2025

This week’s Making Moves winner is…Blake Hoffmann! Blake is one of our incredible Account Managers. He consistently takes the initiative to deepen his connection to clients and the work they do. He leads his clients and teams with confidence and attentiveness. We are so grateful to have him on our team at Backpack! Congratulations, Blake!

Each week we like to award one of our employees with the Making Moves award to highlight their hard work and accomplishments.

12/15/2025

The messages we take from music are really just interpretations of our current situations. We bend meaning to fit what we feel and the world we’re experiencing. But what happens when we reexamine those interpretations and twist them to find something new? Wren O’Brien discusses how Let Down by Radiohead followed him through different chapters of his life and how its meaning evolved over time.

To read more click the link in our bio!

12/12/2025

Today’s Lab: White Elephant edition! Fruit was stolen and hearts were broken, but nothing builds a team quite like a little friendly competition 😊

Here’s to ending the year with wonderful people who bring the energy and creativity to every project they’re part of ✨ 🎁

12/10/2025

This week’s Making Moves winner is…Eliana P. Mitchell! Eliana is one of our amazing Account Managers. She has stepped into her role this semester with confidence and has done a wonderful job leading her teams. She is incredibly adaptable and a excellent problem solver. We are so happy to have her at Backpack! Congratulations, Eliana!

Each week we like to award one of our employees with the Making Moves award to highlight their hard work and accomplishments.

12/09/2025

Win That Pitch! Last Friday we split into four groups and were given 30 minutes to create a strategic and creative out-of-home or in-store advertising concept that positions as the go-to place for recently retired adults beginning new hobbies. Take a look at some of the ideas our Backpacker pitched!

Address

Minneapolis, MN
55455

Website

http://backpack.umn.edu/

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