Cue

Cue We are brand design. We build brands with meaning. A brand essence is much more than just a logo. Our clients face real and ever-changing business challenges.

Exceptional companies have an essence that guides everything they do;a meaningful idea at the center of what makes them successful. It’s the unique reason a company exists, and should inspire the way a brand is experienced—how it looks, feels and speaks. We work collaboratively with them to understand the core values that define their brands, and to uncover the differentiating idea that will set t

hem apart. We use design as a tool to capture and express that brand essence, and to engage the target audience at every touch point. Creative brand strategy requires grounded thinking, a bit of intuition and the experience to manage every detail, from conception to launch. And it all works beautifully when a company takes ownership of a big idea in the name of the brand.

The mural install means the new restaurant is becoming real! is opening late summer.
08/02/2025

The mural install means the new restaurant is becoming real!

is opening late summer.

A sneak peek of a brand new concept from the people at Bacio. Fork’d, opening late summer!
07/13/2025

A sneak peek of a brand new concept from the people at Bacio. Fork’d, opening late summer!

Opening late summer, a new restaurant concept cooked up from the crew at Bacio.-mn
07/13/2025

Opening late summer, a new restaurant concept cooked up from the crew at Bacio.

-mn

✨ Behind the Scenes of Leroux’s New Look ✨Take a peek at our process behind the Leroux packaging redesign! We blended a ...
04/04/2025

✨ Behind the Scenes of Leroux’s New Look ✨

Take a peek at our process behind the Leroux packaging redesign! We blended a century of history with a fresh, vibrant visual identity that makes every bottle feel like a celebration.

With a nod to the past, this transformation celebrates flavor and invites curiosity.

👉 Read the full article on the Graphis blog — link in bio!

Laissez les bon temps rouler!Today is Fat Tuesday, reminding us of when we asked illustrator Christian Northeast to help...
03/04/2025

Laissez les bon temps rouler!

Today is Fat Tuesday, reminding us of when we asked illustrator Christian Northeast to help us capture the vitality and culture of New Orleans (birthplace of Southern Comfort). His illustration brought to life a rich tapestry of culture – music, food, and social energy of an historic city, relatable anywhere people let the good times roll.

Mood boards are one tool we use to make decisions about the direction for brand design concepts. Each one pushes the pot...
02/27/2025

Mood boards are one tool we use to make decisions about the direction for brand design concepts. Each one pushes the potential of the brand in a new direction. These directions explored ideas focused on healthfulness, bold personality, and sophistication.

A poster inspired by Minnesota, where water meets the sky.
02/20/2025

A poster inspired by Minnesota, where water meets the sky.

Wishing you a sweet-filled valentine’s day with a touch of romance.
02/14/2025

Wishing you a sweet-filled valentine’s day with a touch of romance.

Fresh labels for a more colorful life!
02/11/2025

Fresh labels for a more colorful life!

Iconography enriches and clarifies communication, highlighting details and adding meaning. From the archive: We designed...
01/24/2025

Iconography enriches and clarifies communication, highlighting details and adding meaning.

From the archive: We designed this iconography system for Caribou Coffee’s Single Origin line to identify different countries of origin in an elevated way.

Frank and Sammy, Dre and Snoop. Nice to see Jack Daniel’s Sinatra Select still recognized as timelessly classic.
01/21/2025

Frank and Sammy, Dre and Snoop. Nice to see Jack Daniel’s Sinatra Select still recognized as timelessly classic.

We love when our clients get recognized for their innovation. Congrats to our friends at Headwind Vodka for being voted...
01/15/2025

We love when our clients get recognized for their innovation. Congrats to our friends at Headwind Vodka for being voted the #1 Vodka in the Northwest by Sip Magazine!

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2710 West Lake Street
Minneapolis, MN
55416

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