Collective Measures

04/28/2022

Can you believe it's already been two years since we rebranded to Collective Measures?

03/22/2022

By July of 2023, Google will officially sunset Universal Analytics in exchange for its new advanced tracking solution, Google Analytics 4. Wondering what's in store? Our resident analytics masterminds tell all. Have a read at the link below!

Google Analytics is sunsetting Universal Analytics in exchange for new GA4 tracking: Do I need to switch? If so, when? Read more on our blog.

03/15/2022

We're growing! Which means that we're looking for curious, data-driven people to join our team of marketers. Take a look at our perks and open positions and apply today!

Careers at Collective Measures We’re looking for people who are ready to own their work and want a true stake in the work they do. Curious, enthusiastic, and talented people. Awesome people. Driven people. The kind of people you love working with. People who are great at their jobs and just as goo...

03/08/2022

On , we honor and celebrate the women who have made a difference in the ongoing fight for gender equality. Collective Measures is proud to be a women-owned business with 63% of leadership roles held by women.

02/09/2022

Is your brand's media investment on-track and on-trend? Check out CEO Donna Robinson's insight on where marketers should be spending their ad dollars in 2022 with the Forbes Agency Council below.

Brands don’t want to jump on any old bandwagon or social platform without a good reason to do so, and this year, they’ll once again be seeking the right avenues to reach their target markets.

02/03/2022

From flash mobs to pop-up shops to pranks, publicity stunts are not for the faint of heart. Luckily, CEO Donna Robinson has the answers to clients' burning questions when standing up a stunt. Check out her advice with the Forbes Agency Council below.

If clients want to plan a publicity stunt, for example, it’s up to their agency partners to ask the right questions to ensure it will have the desired impact before attempting to develop one.

02/02/2022

Looking for a global sponsorship, but don't know where to start? Check out CEO Donna Robinson's expert insight on how brands can craft their global roadmap with the Forbes Agency Council at the link below.

Once a prospect has been drawn into the top of the sales funnel, leveraging video is a great way to tempt them to venture further in.

01/26/2022

Content marketers: looking for fresh new ideas for your organization? Take a look at CEO Donna Robinson's top trends in content with the Forbes Agency Council, linked below.

Sharing content that consumers find valuable to draw them into your sales funnel is a long game where unspoken rules and “goal posts” tend to shift from year to year.

01/24/2022

Back to basics! CEO Donna Robinson and the Forbes Agency Council share what elements should definitely be incorporated in every brand's marketing plan in 2022. Check out their advice below!

While you may want to double down on efforts that saw great results last year, there may be other items that should be incorporated into this year’s marketing budget to gain the most traction for your brand and help fuel its growth.

01/20/2022

Marketers, are you ready for 2022? If you're still playing catch up, check out CEO Donna Robinson's top marketing trend predictions for the new year at the link below!

Consumers are preoccupied with managing the effects of the global pandemic on their lives. To reach people in this climate, brands would be wise to leverage emerging marketing trends that promise to give them an edge over the competition.

01/14/2022

As artificial intelligence (AI) enters the world of marketing, advertisers have found that leveraging AI is key to better connect with customers. Check out CEO Donna Robinson's advice on how to incorporate AI into your practice with the Forbes Agency Council below!

In 2022, marketers will no doubt find more unique ways to incorporate AI into their operations to enhance campaigns while boosting the effectiveness of data analysis and the accuracy of reporting.

01/11/2022

From shortages to delays, supply chain issues have thrown marketers curveball after curveball. Social media and communications supervisor, Christopher Spong, shares how to outwit the supply chain with MediaPost. Check out his top three tips below!

For one, invest in an employee advocacy program.