08/13/2026
Don’t Ever Trust Them!
When I was a kid, I went to a circus.
You know the ones …they pulled into every little town
and set up in the middle of some field.
Plastered posters all over the place…Dropped fliers at all the local schools and waited for showtime.
In the meantime, they mingled about town doing whatever it is that carneys do.
From my perspective, it was smoking and a good bit of drinking.
Hey, there were in-between gigs for the moment,
so what do I care?
Go for it, have a good time.
In the midst of this tent-raising, animal herding, smoking, and drinking while getting ready for the big top show…you started to notice certain individuals.
First came the jugglers, who obsessively juggled.
What did you think I was going to say?
Jugglers that quilted? Ridicules
They juggled!
Then you noticed the animal trainers.
They were the quilters….
No, they were the animal trainers.
I Digress!
That’s when…I noticed the fortune tellers.
Now the fortune tellers are the cream of the crop of a circus.
They are not usually in the circus itself.
They are more of an adjacent, accidental feeling side attraction to the big show.
Their job was to quietly work the onlooking crowds of people who walked by leading up to the show.
They were the evidence…
the magic, and the intrigue that quietly brought the people in to a show that they might not otherwise attend.
But, when a good-looking future teller catches your eye …while you are grabbing a lunch break…
and lures you to the tent and looks deep into your eye and tells you…
The deep dark secrets of your past, present, and future…
You can’t help but, to have a strong connection.
The second it happens, you know.
You have crossed over.
Here, words are no longer claims…
they become truths that you must carry for the rest of your days.
“So here’s what the circus taught me...
The posters got my attention.
The fortune teller earned my trust.
Your marketing should do the same.
Stop telling people you’re good.
Show them something that makes them decide you’re good.
Because people don’t trust claims.
They trust evidence.”