Deft Research

Name: Deft Research
Address: 333 S 7th Street, Suite 1370, Minneapolis, MN, 55402, US
Telephone: +16124368310

Since 2005, Deft Research has been the healthcare industry's leading source for actionable consumer insights.

We help payers, providers, and partners anticipate behavior, identify opportunities, improve outcomes, and make decisions with confidence.

08/21/2026

74% of U.S. healthcare consumers rely on a single health system for most
or all of their care needs. That’s a significant concentration of loyalty.

It also raises an important question for every provider organization:
❓What does it take to be that system for patients in your community❓

Our research shows that most consumers who don’t have a main health
system aren’t disengaged—they’re simply unconvinced.
🔴 41% say they prefer to shop for the best provider for each need.
🔴 22% prefer smaller, independent clinics.
If you want to win them over, you need to understand what they value and where current systems fall short.

👉Our 2026 How the U.S. Consumer Selects a Provider and Health System
Study gives you the consumer intelligence to truly inform your network
strategy, patient engagement, and competitive positioning.

Click to learn more and receive a FREE one-sheet with insights into this study!
https://hubs.li/Q04tPcYf0

08/19/2026

Results are in! Check out the latest from our MA Growth Tracker 📈

👉To learn more about our Growth Tracker, and find out how you can gain access to these insights, click here: https://hubs.li/Q04tvH8T0

08/14/2026

Could expanded access to GLP-1 medications reshape Medicare Advantage?

CMS's BALANCE initiative aims to improve access to obesity treatments while addressing the high cost of GLP-1 medications. While program delays and coverage challenges remain, the potential impact extends well beyond weight loss.

According to Deft's recent SNP Experience Study, 39% of C-SNP eligible beneficiaries are living with obesity, making it the most common chronic condition reported.

If cost barriers can be addressed, Medicare Advantage organizations may have new opportunities to develop specialized programs and benefits that improve outcomes for this growing population.

Read the full blog for a closer look at the BALANCE model, GLP-1 access, and what it could mean for the future of Medicare Advantage: https://hubs.li/Q04t0-Xv0

08/12/2026

We built our upcoming study, How the U.S. Consumer Selects a Provider
and Health System, on a simple truth: consumer, provider, and insurer
needs are deeply connected.

📊Dive into the research to discover how you can effectively engage new
patients, equip them with the information they want to select a provider,
and lay the foundation for long-term loyalty that increases retention.

If you’re ready to understand the consumer landscape at a level that
makes a difference, start here.👇

Click to learn more and receive a FREE one-sheet with insights into this study!
https://hubs.li/Q04sxP3s0

08/11/2026

Last year’s 27% on-exchange premium increase was supposed to cool interest in ICHRA.
👉It didn’t.
In our 2026 ICHRA Study Part II: Employees, we found it still outscored every other benefit strategy tested, at every age, on both sides of the group/ICHRA line.

To request our free Single Insight Point (SIP), email us at [email protected] or visit our webpage to learn more: https://hubs.li/Q04sxk0X0

08/07/2026

For years, Medicare Advantage enrollment followed a familiar pattern: a major surge after Thanksgiving.

🏒 But what if that "hockey stick" starts to flatten?

According to Deft Research's 2026 AEP Signals and Readiness Study, carriers may increasingly prioritize early-AEP enrollment opportunities as plan terms, benefit disruptions, and enrollment caps reshape the market.

If smaller regional plans begin reaching enrollment caps before the toughest risks become active shoppers, waiting until late November and December could become a less attractive growth strategy.

The future AEP battlefield may not be who wins the most members at the end of the season—it may be who engages the right members first.

⏰Readiness, timing, and targeting could matter more than ever.
Learn more today: https://hubs.li/Q04s5_8M0

08/06/2026

Employees rate their HMO higher than their PPO, both in terms of satisfaction and willingness to recommend.

Yet most assume wider networks should win this. Once you scatter a workforce across a state or a region, the logic writes itself: more doctors, more systems, no single narrow network covers it all. So employers default to PPOs.

In our 2026 ICHRA Study Part II: Employees, the research shows how that logic doesn’t hold up. Employees consistently prefer their HMO.

Network breadth isn’t the differentiator. Choice is. And most employees never get to pick between an HMO and a PPO, let alone between carriers. That’s the gap ICHRA closes.

To request our free Single Insight Point (SIP), email us at [email protected]

Or visit us to learn more today: https://hubs.li/Q04s65ng0

08/04/2026

Winning a member during AEP is only the beginning.

What happens next, when consumers start searching for a doctor or health system, can have a lasting impact on satisfaction, trust, and loyalty.

Our upcoming 2026 How the U.S. Consumer Selects a Provider and Health System Study explores:
✅ How consumers search for care
✅ What influences provider and health system choice
✅ What drives patients to switch PCPs
✅ Which channels and messages reach consumers when they're making decisions

📅 Available August 31
🎥Watch the video below and contact a Deft representative to reserve your copy.
https://hubs.li/Q04rT_Xw0

07/31/2026

The wait is over! Our ICHRA Part II Study reveals:
● How the shopping and enrollment experience differs between traditional group coverage and ICHRA
● How network preference is shifting, and what that means for plan design
● Which novel benefits and benefit strategies appeal most to today's worker
● And much more!

Learn more today, and request your free SIP summary https://hubs.li/Q04rrHw-0

07/30/2026

🎵 What’s the soundtrack of a generation?

At Deft Research, we ask survey respondents a variety of questions to ensure quality and engagement. One of our favorites is simple: "What’s your favorite song?"

Among seniors, the answers span decades and genres—from Let It Be and Sweet Caroline to Amazing Grace and Country Roads. These responses offer a unique glimpse into the memories, experiences, and music that have shaped their lives.

We compiled some of the most-loved songs into a playlist in our latest blog post. Check to see the full list and if your favorite song made it onto the list!

🎶 Read the blog and explore the playlist: https://hubs.li/Q04q_T6N0

Address

333 S 7th Street, Suite 1370
Minneapolis, MN
55402

Telephone

+16124368310

Website

http://www.deftresearch.com/

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