Olive & Company

03/26/2025

What will websites be in 3-5 years? AI platforms are fundamentally changing how people discover and interact with information, and these changes are influencing behaviors and expectations related to websites.

Will websites go the way of the traditional Yellow Pages? Probably not, but marketers should be thinking about the ways AI impacts user behavior in order to prepare for the future.

Websites have undergone several major evolutionary phases—each driven by changing technology and shifting user behaviors. In the first phase, simple digital brochure websites emerged and effectively replaced things like the Yellow Pages while becoming essential ...

03/13/2025

Are your landing pages hurting your campaigns?

We recently created a new landing page for one of our clients. Compared to the old page, our landing page increased conversions by 194% 🚀 and reduced the average cost per conversion by 66% 💰.

Intrigued? Let us know if you’re ready to start getting more from your marketing investment.

Our digital advertising services help growth-minded businesses build awareness, generate leads, and influence sales.

03/05/2025

Despite what you may have heard, AI hasn't killed SEO. But, it has made it more challenging for a number of different reasons.

If you're struggling to maintain or grow your website's organic traffic, read our latest article to understand the principles and practices you'll need to compete in the evolving SEO landscape.

The digital marketing landscape has undergone a seismic shift. While we’ve weathered algorithm updates and platform changes before, nothing has transformed how we approach SEO quite like the rise of artificial intelligence. AI has fundamentally ...

02/26/2025

Bad leads can hurt your business by wasting sales team efforts, creating misalignment, using up ad budgets, and cluttering your data.

High-quality leads, on the other hand, reduce acquisition costs while improving close rates, customer lifetime value, and, of course, ROI.

If you’re wondering how to improve lead quality for your business, check out our in-depth guide.

Read our in-depth guide for business leaders seeking proven ways to improve lead quality and lead generation results.

10/29/2024

To attract a larger roster of ideal customers, Shutterfly Business Solutions needed to hone their story and bring it to life through an elevated online experience. They also needed to retain their essential connection to the Shutterfly brand while solidifying their own identity.

Through our comprehensive process, Olive & Company transformed the Shutterfly Business Solutions brand and website and positioned them for a new stage of growth.

Find out how we helped shape the Shutterfly Business Solutions brand and website to position them for a new stage of growth.

10/10/2024

Attributing a clear ROI to branding efforts isn’t as easy as many business leaders would like. But, that doesn’t mean there aren’t real benefits to investing in your brand.

If you’re running a business or a marketing team—or, if you’re trying to make a business case for brand investment—it’s critical that you understand all the ways branding will help your organization. It’s also important to understand the very real costs of neglecting your brand.

Interested in learning more? Start here.

What is the ROI of branding? That’s a question often asked by business leaders when considering a new brand strategy or identity initiative. Because of the complex nature of branding, however, identifying a clear ROI ...

03/29/2024

"Having access to their (Olive & Company's) expertise brings agility to our small marketing department, allowing us to make quick changes to our website as our company grows and evolves." - Julie S. Knapp, CPPM Sr. Marketing Coordinator, American Engineering Testing

03/28/2024

Here's a quick : Focus on the benefits, not the features! People care more about how your product or service will improve their lives than the technical details. For example:

Feature: Our CRM software has a user-friendly interface.
Benefit: Our CRM software makes it easy to manage customer relationships, saving you time and boosting sales.

03/27/2024

Do your efforts include cold-contacting potential customers? Google and Yahoo’s new spam policy updates in February changed quite a bit for both and companies using cold email outreach and can lead to some potentially harsh penalties. has the guide to help navigate the new rules:

Adapt your cold email strategy to the latest spam policy updates. Ensure your emails resonate with prospects and drive meaningful results.

03/26/2024

It doesn't matter if it's building your company's or writing a single social media post, create a strong brand narrative and your audience is bound to connect. Make your brand memorable and harness the power of storytelling by saving this post for future reference:

03/25/2024

Choosing a agency is a big deal for any business. The right agency partner can help your company overcome challenges, boost marketing performance, and fuel business growth. The wrong agency, on the other hand, can waste your time and your marketing budget. Here are 12 factors to consider when choosing an agency to partner with:

Choosing a digital marketing agency is a big deal for any business. The right agency partner can help your company overcome challenges, boost marketing

03/22/2024

Does your business employ personalization in your or tactics? HubSpot's 2024 State of Marketing Report says 94% of marketers noted that personalization boosted sales.