Mercury Creative Group

06/12/2024

📢 Membership-based organizations: Your members expect a simple and consistent brand experience! The key lies in having a clear and compelling value proposition. This core brand element guides all your communications, both within your organization and with the outside world.

Join us on Wednesday, June 26th, at noon CST for a free 30-minute interactive webinar to learn how to discover your unique value and craft your value proposition. Save your spot today! ✅

Now, more than ever, your members expect a simple and consistent brand experience. Successful brands have a clear and simple value proposition. This brand element acts as a guide for all of your communications, internally and externally. It informs everything from your strategic plan to your marketi...

05/22/2024

BLD Connection and Mercury Creative Group have been working hard this week on our strategic planning to bring our members even more exciting events, classes and networking opportunities in the coming year! Stay tuned for what's in store! 🚀

05/22/2024

The designer and artist for this meaningful mural is our very own graphic designer, Karen Tsugawa! 🎨 Hailing from the Sacramento area, she deeply connects to the local Japanese-American community. Not only has she poured her heart into the design, but Karen has also played a pivotal role in coordinating community volunteers. We are so proud of her endeavor to reintroduce the past into the present through the power of art and community.

Descendants of the immigrants who built Sacramento's Japantown gather to honor their legacy and what they lost.

02/16/2024

Cheers to another week of fun and focused collaboration! It was great to get some of our usually remote working team together to make time to just enjoy each other's company.

02/13/2024

Our founder, Justin M. Bieganek, loved digging into nonprofit branding in this episode of Charity Therapy with Birken Law Office. Listen to learn why you need to have brand clarity 𝐛𝐞𝐟𝐨𝐫𝐞 fundraising and marketing. You'll also hear about how to overcome resistance to change.

https://birkenlaw.com/charity-therapy-podcast/ct105

🐱 Ever wonder if your nonprofit's name still fits like a comfy old sweater or if it's time to knit a new one? 🧶 On our show, we gab with Justin Bieganek about whether a cat rescue should change its name after growing their mission. It's like asking if you should rename your cat Mr. Whiskers when he learns to fetch! 😹 Tune in as we unravel this branding ball of yarn! 🎧

Listen wherever you find podcasts!

10/09/2023

Each year, we prioritize time for our team members to connect with each other in person to bring clarity + alignment to our brand while expressing one of our core values- play!

We like to think of ourselves as curious, captivating, and kind, and our experiences together last week reinforced we are that fun + focused team. 🙌

07/28/2023

Do you work in the association industry and wonder how you can better leverage AI in your daily processes? Ewald Consulting hosted an Associations Trends Talk last week featuring a panel of experts, including our client services director Emily, to share AI-centric tips and tricks, as well as things to look out for! 👀 Check it out ⬇️

This is "Ewald Associations Trends Talk - AI: The Untapped Potential For Associations - July 19th 2023" by Ewald Consulting on Vimeo, the home for high…

06/29/2023

We had so much fun taking your and questions live over on LinkedIn! ⬇️Click the image below to be directed to the replay to hear from our experts on these key topics and more:

💡Define your mission and vision statement
💡Streamline your messaging
💡The art and science of brand strategy
💡Navigate multiple ideal audiences
💡Incorporate generative AI into your process

As the leader of an organization, it’s imperative to remain relevant to your members. B Kyle, CEO of the St. Paul Area Chamber, joins our founder, Justin, on our Building Community webinar series to share her top five tips for new leaders. You’ll also learn the 4 Principles of creating connectio...

05/22/2023

Usually, when we talk about growth, it's in terms of our client's goals. 🌱 Today, we celebrated growth with a planting social for our team members at one of our clients📍 Dirty Boys Landscaping.