Windmill Strategy

Windmill Strategy Windmill Strategy helps technology, Industrial and, manufacturing companies surpass competitors and

We guide technical, manufacturing, and industrial marketers through digital evolutions that result in stronger lead generation and organizational growth.

Where do you start when your marketing to-do list is longer than your team?For industrial automation companies, that que...
05/27/2026

Where do you start when your marketing to-do list is longer than your team?

For industrial automation companies, that question comes up a lot. Small teams, big product lines, and buyers who do months of research before ever reaching out make it easy to spread effort thin without seeing results.
The answer is usually not doing more. It's doing the right things consistently.

Our latest article covers 11 digital marketing fundamentals that apply to most industrial automation companies, from defining your target audience and building out content to keeping your CRM organized and getting more out of trade shows.

Practical, specific, and built for marketers who don't have time for fluff: https://hubs.li/Q04j0FRQ0

You inherited a website that hasn't been touched in four years. Your sales team doesn't use it. You're not sure what key...
05/21/2026

You inherited a website that hasn't been touched in four years. Your sales team doesn't use it. You're not sure what keywords you rank for, if any. And leadership wants to see leads from digital before they'll approve a real budget.
Sound familiar? It's where a lot of OEM marketing teams start.

The good news: you don't need a complete overhaul to start making progress. Getting traction with OEM digital marketing comes down to five things — knowing your current state, building the right SEO and audience foundation, going after quick wins early, defining what success actually looks like, and putting the right tools in place to measure it.

We wrote up a practical guide walking through each of these steps, with specific tactics for OEMs dealing with long sales cycles, niche technical audiences, and complex products.

If you're trying to modernize your marketing without a massive budget or a team of ten, this is worth a read.

đŸ”— https://hubs.li/Q0488jDf0

Great content that no one finds is not a content problem. It is an analysis problem.B2B industrial marketers produce a l...
05/20/2026

Great content that no one finds is not a content problem. It is an analysis problem.

B2B industrial marketers produce a lot of content. Most have no clear picture of what is working, what is not, and where to focus next.

Our latest article walks through exactly how to build that picture, using the tools you probably already have: https://hubs.li/Q04hh8_F0

Your website content doesn't have to be perfect. It just has to keep getting better.For most industrial B2B marketers, t...
05/19/2026

Your website content doesn't have to be perfect. It just has to keep getting better.

For most industrial B2B marketers, that's actually good news. Small, consistent improvements to your top pages add up fast — better rankings, lower bounce rates, more qualified visitors finding what they need.

Start with your five most-viewed pages. Assess the voice and tone, scannability, SEO, and conversion paths. You'll find quick wins faster than you expect.

We put together a practical guide on exactly how to do this, including how to identify content that's hurting you and how to build a sustainable content habit over time.

Full article: https://hubs.li/Q0487Xmr0

Last week, the Windmill Strategy team gathered in Miami for our spring staff retreat—a few days focused on collaboration...
05/15/2026

Last week, the Windmill Strategy team gathered in Miami for our spring staff retreat—a few days focused on collaboration, fresh thinking, and shared experiences.

Between working and brainstorming sessions, we took time to explore the local culture, including a visit to Little Havana for a walking and food tour. We stayed right on the beach, making the most of the great outdoors between sessions, and enjoyed time together walking through Miami Beach. Evenings brought us together over great meals at Rosa Negra and Meet Dalia, giving us a chance to connect outside of our day-to-day work.

Thank you to the entire team for making this retreat both productive and memorable!

A single industrial PPC click can cost $50. Monthly search volume on your best keyword might be 30.That is the reality o...
05/13/2026

A single industrial PPC click can cost $50. Monthly search volume on your best keyword might be 30.
That is the reality of paid search in technical B2B markets, and it is why campaigns managed like consumer campaigns fail so consistently.

The good news is that one qualified lead in this space can be worth $100K or more. You do not need volume. You need precision.

Our latest article breaks down a practical budgeting framework for industrial and manufacturing marketers, including how to allocate spend, which keywords to prioritize, how to structure campaigns, and how to actually measure whether it is working.

Read it here: https://hubs.li/Q04gqs990

When's the last time you looked at your website the way a first-time visitor does?In 2026, B2B buyers are forming opinio...
05/12/2026

When's the last time you looked at your website the way a first-time visitor does?

In 2026, B2B buyers are forming opinions about your company's quality and credibility within seconds of landing on your site. Nine design trends are separating the industrial websites winning that first impression from the ones losing it — things like content-oriented layouts, purposeful animation, AI-aligned site architecture, and 3D product visualization.

We broke them all down with real examples. Worth a look if a redesign is on your radar this year.

Full article: https://hubs.li/Q0487TdW0

Most B2B homepages try to say everything. The best ones say exactly the right things.For industrial and technical buyers...
05/07/2026

Most B2B homepages try to say everything. The best ones say exactly the right things.

For industrial and technical buyers, a cluttered or confusing homepage isn't just a design problem. It's a lead generation problem. Here's what a high-performing industrial homepage actually needs:
đŸ”¹A clear positioning statement that tells visitors immediately who you are and who you serve
đŸ”¹Navigation organized around how buyers actually research, not how your org chart is structured
đŸ”¹Social proof that builds trust before anyone clicks deeper
đŸ”¹CTAs that guide without pushing

We wrote up the full strategy behind each of these, including SEO and imagery guidance.

Read the full guide: https://hubs.li/Q0487ZWS0

The way industrial buyers research and make decisions has changed permanently. Most of them are 70-90% of the way to a b...
05/05/2026

The way industrial buyers research and make decisions has changed permanently. Most of them are 70-90% of the way to a buying decision before they ever talk to your sales team.

That means your website and digital presence are doing the selling — whether you've set them up to or not.

We updated our industrial marketing strategy guide for 2026. It covers everything from positioning and SEO to AI-driven search, ABM, content strategy, and the technology stack that ties it all together. If you're trying to modernize your marketing or just figure out where to focus first, this is a good place to start.

Read the full guide: https://hubs.li/Q0487S3_0

Aerospace and defense websites have to work harder than most.Certifications front and center. Narrow, specific SEO that ...
04/30/2026

Aerospace and defense websites have to work harder than most.

Certifications front and center. Narrow, specific SEO that attracts the right buyers — not just traffic. Clear positioning to primes, OEMs, and procurement teams who already know what they're looking for before they land on your page.
We put together a roundup of aerospace and defense website examples that get this right, along with some practical guidance on what makes this category of B2B website uniquely demanding.

See the full roundup: https://hubs.li/Q047-cGk0

If you've ever struggled to justify a website redesign budget, here's the framework we use with clients:đŸ”¹Calculate total...
04/29/2026

If you've ever struggled to justify a website redesign budget, here's the framework we use with clients:

đŸ”¹Calculate total project cost, including maintenance over the site's lifetime
đŸ”¹Establish your current benchmarks: monthly leads, close rate, average deal size
đŸ”¹Model conservative, moderate, and stretch lift scenarios (we recommend targeting 10 to 20%)
đŸ”¹Calculate payback period, not just ROI
đŸ”¹Price the cost of inaction so delay feels like a decision, not a default

For most B2B companies in technical industries, a single additional closed deal can justify the entire investment. The math just needs to be laid out clearly.

We wrote the full article to help you do exactly that: https://hubs.li/Q04dLwFR0

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