Marketing Architects

Marketing Architects All-Inclusive TV rebuilt the agency model to help brands drive profitable growth.

04/21/2026

93% of campaigns that drive very large trust gains also deliver at least one major business effect.

But trust is easier to lose than to earn back.

SVP of Brand Strategy Catrina McAuliffe has a clear starting point for brands trying to rebuild: diagnose before you act. A manifesto full of good intentions won't fix trust issues that stem from a real misstep.

Catrina joins our team on this week's episode of The Marketing Architects Podcast to break down what brand trust measurement actually looks like... and how to build it when you're starting from behind.

04/06/2026

4 measurement approaches. 4 completely different outcomes. Same campaign.

That's not a hypothetical. It happened.

CTV feels digital, so marketers assume it measures like digital. It doesn't.

Weak test design, misaligned control groups, and overly long attribution windows are quietly distorting performance data across the industry.

A single metric won't fix that. Layered measurement will.

Chief Media Officer Catherine Walstad broke down the myths behind CTV, and what a smarter approach looks like, at Shoptalk Spring.

Missed the session? Find the recording in the comments.

03/09/2026

3 years ago, we hit record on a marketing effectiveness podcast with no guarantee anyone would listen.

251 episodes and thousands of listeners later, we're still going.

We've climbed the marketing and business podcast charts. Sparked debates we didn't see coming. Connected with industry leaders that left us a little starstruck. And kept conversations grounded in data about what actually drives brand growth.

Here's to 3 years of The Marketing Architects Podcast. And everything still ahead.

02/17/2026

What makes a Big Game ad actually work?

We just dissected 2026's spots on The Marketing Architects Podcast from an effectiveness lens.

Here's what stood out:

- Product as hero wins. Budweiser. Jurassic Park for Xfinity. The best ads made their product central to the story.
- Music matters more than you think. Spots with strong songs were more memorable.
- Humor beat nostalgia this year. We saw fewer heartstring-pullers and more laughs.
- Category entry points were missing. Brands spent millions but forgot to connect their ads to real buying moments.

Turns out the principles that work on game day work every day.

02/10/2026

How do you decide between linear and streaming TV?

That's the wrong question.

Even with cord-cutting on the rise, audiences still watch both. And both serve vital roles you can't afford to ignore.

VP Media Partnerships Nikki Erkkila joined the team on this week's podcast to discuss:

-Why linear and CTV work better together than separately
-When targeting is worth the premium (and when it's not)
-How to design for reach in a streaming-first world
-Why big TV moments aren't always worth the investment

01/06/2026

When your grandma asks ChatGPT for advice, you know search has fundamentally changed.

-80% of people now start product research with AI.
-FAQs appear 848% more often in top-performing domains.
-Query fanouts matter more than specific keywords.

Josh Blyskal from Profound joined The Marketing Architects Podcast to explain how AEO works, why SEO isn't dead, and why clarity and value are the future of search.

Full episode linked below.

12/30/2025

Are you gambling millions on personal taste?

Music can double your return on media investment. Yet many brands can't even define their sound.

This week on The Marketing Architects Podcast, Roscoe Williamson from Massive Music shares new research on how music drives effectiveness.

Engaging music increases ROMI by up to 32%. Surprising music is 5X more likely to drive brand fame. Music that's the right fit for your brand can support pricing power.

Start small. Test your music choices. Build guidance for your sound across channels.

Because if you can't tell someone what your brand sounds like, you're missing a massive opportunity.

12/02/2025

People take 33% longer to read things when intoxicated. (And remember half as much).

That's just one problem with optimizing ads for attention alone.

In this episode, Marc Guldimann of Adelaide breaks down how attention metrics are misunderstood.

According to Marc, we just need to stop using attention to grade creative or audiences. And start using it to evaluate media quality.

Media's job is to create the opportunity for attention. Creative's job is to capitalize on that.

During the pandemic, Seth Woodall found himself with extra time at his motion design job. So, he started tinkering with ...
11/13/2025

During the pandemic, Seth Woodall found himself with extra time at his motion design job. So, he started tinkering with AI tools.

The result was “Pepperoni Hugspot”, an AI-produced commercial created in just a few hours. He sent it to friends as a warning: "This looks rough now but imagine where this tech will be in a year or two."

The video went viral, catching attention at Marketing Architects. What started as monthly conversations about emerging tech eventually led to an opportunity: joining Misfits & Machines as Director of AI Visual Arts.

Today, Seth leads a small team exploring how emerging AI video and image tools can transform storytelling. He spends his days building automation systems, testing new visual models, and brainstorming creative possibilities.

"We're all hobbyists," Seth explains. "If this wasn't our 9-to-5, we'd be using our free time to study these tools anyway."

It's that passion that makes Misfits & Machines work. It’s a team brought together by curiosity and a shared sense of wonder about what's possible.

10/28/2025

Is building brand on digital really that different from performance marketing?

According to New Engen's Kevin Goodwin, they're almost opposites.

Performance loves rapid testing. Two-day experiments. Creative rotation every 24 hours. It's what algorithms reward.

But brand building needs consistency. Memory formation. Emotional storytelling that sticks.

Kevin joined our latest The Marketing Architects Podcast episode to share a decade of insights from helping brands evolve beyond the click. His take? Digital marketers shouldn't abandon their data-driven DNA to evaluate digital's brand impacts. They just need to think about it differently.

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