Sheba Concept & Design

04/24/2026

Designing the Minnesota Children's Museum brand identity in 2015 was a true honor. It was a pivotal time for MCM and the rebrand needed to encapsulate their mission of play.

These past 10+ years I smile every time I see the logo "out in the world". But this one was just too fun not to share: a former Sheba Inc. team member, now mother of two young children, sent this adorable tattoo photo. MCM doesn't just encourage play at the museum, they provide inspiration to play and learn everywhere, and we are so proud to see our icon helping to fuel the fun.

MCM has been Sparking Children’s Learning Through Play since 1981. We are grateful to be part of their great legacy. Get out and play!

01/30/2025

Print is alive! Love bringing beautiful stories to life and grateful for empowering collaborations.

01/01/2022

As 2021 comes to a close, we're taking an opportunity to reflect and give gratitude for another year. We are thankful every day for your support and our collective energy spreading positivity, warmth and love in the world, and we are excited for what we're going to create in the new year. Here's to a 2022 filled with warmth & love for all, cheers!
Rosie + Sheba

03/30/2021

02/19/2021

So honored to be interviewed by the amazing Women to Watch Media with Sue Rocco, thank you Sue!

This young girl grew up to be a Strategist, , , Chief Officer, and coFounder of BIG LOViE!

Tune in this weekend to learn all about Sheba Fideler!

1️⃣Saturday 6am EST on ⁠
2️⃣Sunday 6pm EST on ⁠
⁠
🔗https://women2watch.net/20feb2020/
⁠
#️⃣

01/27/2021

One of our valued retailers, Cozy with Posey, featured us recently – check out the fun interview here, and check out Julia's site. She's a great resource if you're craving a curated shopping experience! https://www.cozywithposey.com/post/meet-the-maker-big-lovie

06/13/2020

Honored to be featured as Social Impact Heroes in Authority Magazine, please check it out!

Social Impact Heroes: How Rosie DeSimone and Sheba Fideler of LOViE are sharing the love by do, via Authority Magazine - Medium https://ift.tt/30p88km

12/04/2019

07/24/2019

In NYC @ the Home Textiles show sourcing new products – stay tuned!!

05/15/2019

We believe so deeply in the power of positive messaging that we partnered with renowned to create our completely custom BIG LOViE font.

Use YOUR authentic voice!