Superhuman

05/25/2023

Arise Community Credit Union is launching their fundraiser to finally open their doors in North Minneapolis as Minnesota’s first Black-led credit union. They chose to launch today, on the third anniversary of George Floyd’s senseless murder, to emphasize the important demands of the African American and Black community in Minnesota.
Arise aims to address and transform the economic realities that our neighbors face by building a credit union that serves anyone who lives, works, learns, worships, and volunteers in Hennepin and Ramsey counties. African American and Black empowerment is so deeply tied to the kind of economic freedom that Arise enables, and we’re so proud to have partnered with Arise and ABEP to share their important work through a launch video and GiveLively donation page to fundraise. The launch video features their CEO Dan Johnson’s voice to explain the critical need for accessible banking in banking deserts throughout the metro, and how that impacts racial equity. Support their mission here: https://secure.givelively.org/donate/association-for-black-economic-power/empower-minnesota-s-first-black-led-credit-union

09/23/2022

As the summer fades, we’re celebrating our former summer intern Ali Dickson, our newest Junior Copywriter! She imbues our office with a refreshing dose of creativity, Oxford commas, and Latin. Gratias tibi agimus pro nobis coniungenda!

09/09/2022

What is the true value of creativity in an industry that venerates it as a precious, finite resource? Our head of creative, Molly Waller examines a more generative approach to creativity on our blog.

When I first started in this business, I devoured books about the golden age of advertising and treatises (fine—blog posts) extolling the virtues of creativity. They all made the idea of making a living through creativity seem so rarefied and noble. I was not just some schmuck in a cubicle. No, I ...

09/01/2022

Words are important, especially in our line of work. So how *do* we articulate what that work is? Our CEO Becky Radecki shares more on our identity as a “Creativity Agency” on our blog.

I’ve had bosses who abhor the term “advertising” and prefer the term “marketing,” and friends who hear that and think, “junk mail on my windshield.”

08/31/2022

BTS 📸 Our rebrand has revolved on elevating the strategic and creative collaboration that goes into everything we do, and we can’t do that without elevating the brilliant and radiant people at Superhuman. Thank you to for bringing to life these warm and effervescent portraits of Superhumans.

08/29/2022

Are you a curious person who wants to guide organizations through a range of exciting inflection points in a collaborative environment? Then you might be a great candidate for our Associate Strategy Director opening! Head to our website to learn more about the role and apply at the link in our bio.

08/25/2022

“Creativity Connects Us” is a natural expression of our brand belief, and it came through the synthesis of internal interviews, reflective brainstorms, and bouncy Slack messages. CEO Becky Radecki shares more on how it reflects how we approach our collaboration, our work, and even our passions. Visit the dynamic blog post here:

When we worked on our new brand, we got the fun challenge of being our own client. Sometimes, this can feel like weaving an elaborate braid on the back of your own head. You know what you’re trying to create, but you can’t always see every angle.

08/18/2022

Superhumans are a creative and opinionated bunch. Here’s a sampling of what creativity means to us, compiled by Senior Copywriter Angely Guevara.

As professional communicators, we’re thrilled to be able to distill what we do every day and why we do it into just three words. We’re also happy to expand on that and share what “Creativity Connects Us” means to us on a broader creative level.

08/12/2022

“Creativity Connects Us” is our new tagline because it’s our agency’s common ethos. From the collaborative process of crafting a brand identity to our internal debates on how to sauce up a hot dog, creativity fuels the connections we build with each other and the world.

08/12/2022

This is our new logo, The Thread. The Thread represents attention to detail, thoughtful craft, an ability to mend and repair, but also to ask big questions and express ourselves. The Thread can merge disparate elements together to create unity where there was none before. Its symmetry conveys a balance of strategy and creativity, of precise thought and free exploration, of serious work and silly play.