Ingredient

Ingredient Ingredient is a food marketing agency based in Minneapolis. Our team of strategists, creatives, and culinary professionals help bring food brands to life.

Veggie, bean, imitation-meat — what’s your favorite plant-based burger style? 🌱 Thanks to mounting environmental and hum...
07/18/2024

Veggie, bean, imitation-meat — what’s your favorite plant-based burger style?

🌱 Thanks to mounting environmental and human health concerns, the market is booming with plant-based food innovations. And it’s not just about fruits and veggies anymore.

🥜 From nuts and seeds to oils and extracts, more consumers are exploring a growing list of unique plant-based products and recipes.

📣 Now’s the perfect time for brands to play in the plant-based food game. And we’ll be the #1 fan.

🫧 Better-for-you energy boosters are bubbling up everywhere. 🫧 When the 3 p.m. slump rolls around, are you reaching for...
07/08/2024

🫧 Better-for-you energy boosters are bubbling up everywhere. 🫧 When the 3 p.m. slump rolls around, are you reaching for the fridge or for what’s left in the coffee pot?

👀 We saw functional beverages all over this year’s Natural Products Expo and we even mentioned the category’s rise in our Ingredient 2024 Food and Beverage Trend Report. Check it out: https://bit.ly/4blh6jm

A cold can of Plift just hits different on a warm summer day.Drink Plift
06/27/2024

A cold can of Plift just hits different on a warm summer day.

Drink Plift

The summer morning snapshot of our dreams 🤩 The functional food category is expanding before our eyes. As consumers keep...
06/13/2024

The summer morning snapshot of our dreams 🤩

The functional food category is expanding before our eyes. As consumers keep turning to everyday foods that support their health needs, we’re prepared to see more products splashing the market with their immunity, energy, mood, sleep and gut health benefits. Those that also offer up a unique, fun and hassle-free experience will come out on top.

We’re seeing a lot of big, bold colors in the food and drink space, like these red hot summer vibes. 🔥We predict this co...
06/12/2024

We’re seeing a lot of big, bold colors in the food and drink space, like these red hot summer vibes. 🔥

We predict this color trend will continue through 2024, especially when it comes to products and concepts that play with textures and flavors along with unconventional color combos. It’s all about giving consumers that sought-after sensory experience with a little bit of shock and awe, especially on social media. After all, it’s often the most vibrant eye candy that goes viral.

Cool bevie for a hot summer night? We give the Grasshopper a 10/10.
06/10/2024

Cool bevie for a hot summer night? We give the Grasshopper a 10/10.

06/03/2024

Get on the Soul Grain train!

Consumers have a huge appetite for health and wellness products, especially during the summer months. Soul Grain’s wholesome, unique and culturally-inclusive granola products + Ingredient’s rich, colorful and mesmerizing content is a shining example of how to give the people what they’re hungry for.

Taking our grab-and-go beverage from can to glam.Grab-and-go is one of the most rapidly expanding market trends. Thanks ...
05/30/2024

Taking our grab-and-go beverage from can to glam.

Grab-and-go is one of the most rapidly expanding market trends. Thanks to the day-to-day demands of today's consumer, there’s barely time for anything: they need quick, they need healthy, they need tasty, and they need it now. We predict this type of functional food to continue to take center stage in 2024.

Thirsty for more trends? Check out our Food and Beverage Trend Report: https://ingredient.mn/food-and-beverage-trend-report/

Zero- and low-proof drinks reached over $13 billion in sales in 2023. 👀It’s no wonder that we’ve been creating tons of n...
05/28/2024

Zero- and low-proof drinks reached over $13 billion in sales in 2023. 👀

It’s no wonder that we’ve been creating tons of nonalcoholic drink content for our clients! So if you’re looking to up your own NA spirits game this summer, we’ve got a guide for that! Check it out: https://ingredient.mn/ingredients-guide-to-zero-proof-spirits-cocktails/

Functional and fabulous, cabbage is always in season for us.Sure the official cabbage season ends in June, but because i...
05/27/2024

Functional and fabulous, cabbage is always in season for us.

Sure the official cabbage season ends in June, but because it packs such a nutritional punch and can be prepared in so many ways, we take it whenever and however we can get it. Turns out, the people do, too. As we noticed at the 2024 Natural Products Expo, kimchi and sauerkraut are two cabbage-driven functional foods that are experiencing an uptick.

Want to take a closer look at functional foods? Check out our 2024 Food and Beverage Trend Report: https://ingredient.mn/food-and-beverage-trend-report/

Address

575 9th Street SE, Suite 100
Minneapolis, MN
55414

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+16128777620

Website

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