Mackey - Creative Brand + Strategy

04/13/2022

We partnered with the team to launch bright and energized packaging to communicate the healthy cauliflower crust and authentic Italian fillings. These bites deliver on taste and are allergy friendly.
Healthy snacking never looked so good!

02/02/2022

Big Bold flavors call for bold design!

Spice World introduced a line of seasoning blends with flavors from around the globe. They wanted the packaging to quickly communicate flavor experience and how the product can be used.

Go on the global taste adventure with us!

Spice World developed a line of bold cooking and seasoning blends in five global varieties. Mackey was up to the challenge of developing a unique design that does justice to the authentic flavors while creating a show-stopping brand block on shelf. From bold colors to appetizing photography to geogr...

11/11/2021

We partnered up with our friends at Natural Delights Medjool Dates to create a bold look for their new line of blended Mini Medjools! You can find these tasty treats in stores near you and keep an eye out for their new convenient on-the-go pouch packaging coming soon!

Find out more about establishing this new line at:

Mackey Creative had the pleasure of partnering with our friends at Bard Valley to help launch a new line of naturally sweet, bite-sized, blended medjool dates. We were challenged to establish a new line look that follows the brand look, while standing out as something different. We came through with...

10/21/2021

A Limited Time Makeover

Cargill's Truvia team wanted to release a "countertop worthy" special edition design for their loyal following. Working with Mackey and letting their customers vote on a final look produced this sweet Truvia spoonable jar!

See more about this project at:

The team at Truvia know their Spoonable Jar is a unique item with a loyal following. Taking the consumer experience to the next level, they asked Mackey to design a limited edition, “countertop-worthy” jar sleeve. We came up with a bold leaf pattern made from a contemporary color palette that sp...

09/30/2021

The air is crisp, and so is this corn!
Summer is over and, this crisp, delicious Del Monte corn was picked at its peak and is now on shelves!
Enjoy the fresh taste and the fresh Mackey redesign.

Check out our case study here!

Del Monte® recognized an opportunity to reimagine and relaunch their Summer Crisp® offering with a new look and a clear vacuum packed message. Backed by multi-tiered research, Mackey got to work and delivered a label with bold graphics, strong appetite appeal and a farm field visual that conveys ....

05/18/2021

Save the date! Our friends at Upper Story are about to release their next product. Spintronics is a puzzle game where players discover electronics in a tangible way using the first physical representation of electronic circuits. You may remember their first release with Turing Tumble that took Kickstarter by storm back in 2017. The Spintronics Kickstarter launch on May 20th (7am CT) is sure to do the same!

https://www.kickstarter.com/projects/upperstory/spintronics-build-mechanical-circuits

05/14/2021

Grilling season is back and the Cargill + TGI Fridays line of beef patties are the perfect choice! Look for Mackey’s crave-worthy package design in the freezer aisle and bring home some bold burger flavors. It’s time to fire up your grill!

You can check out our case study here:

Capitalizing on brand awareness and a delicious product, Cargill partnered with TGI Fridays™ to launch a premium line of frozen beef patties. Bringing that Friday feel to the everyday, our team created a crave-worthy package design that highlights the bold flavors while leveraging the TGI Fridays....

03/16/2021

Cargill was planning to launch a new line of pet treats under The Chompery™ brand and needed showstopping graphics. One unique spin on these treats is that they are merchandised in the butcher/meat category of retailers. The team wanted to capitalize on the butcher-quality feel and we came up with a thoughtful design that brought that essence through in a premium way. The custom-lettered logo tops off the packaging and all the brand stands for – only the best for your best friend!

You can see their whole story here!

https://mackeycreative.com/case-studies/treats-worth-chomping-on/

02/11/2021

Welcome to our new Mackey home! We have moved to St. Louis Park, MN in a building that provides us more space and some awesome new features! Check it out in the photos posted below.

11/12/2020

The Cargill Charter Reserve brand of premium deli meats created three new innovative flavors!

The brand team asked Mackey to come up with a destination-inspired theme that would set these exciting flavors apart in the category.

Custom scene illustrations paired with unique travel-inspired fonts gave these innovations a vintage travel poster feel that complements the unique flavor profiles of the deli meats.

Visit our case study here: https://mackeycreative.com/case-studies/crafted-flavor-destination/