06/24/2026
Noticing more impressions in Google but fewer clicks? You're not imagining it.
Google's AI Overviews now answer the question at the top of the search page — so your site gets seen without getting visited. I keep seeing it on client sites: rankings steady, impressions up, clicks down.
I broke down what changed, what the data really says — both sides, including where Google pushes back on the doom headlines — and what I'd actually do about it. Good news for local businesses: the map-and-booking searches are the ones AI hasn't taken.
Watching your Google impressions climb while clicks fall? You're not imagining it, and it's probably not your fault. Here's what AI Overviews changed — and what I'd do about it.
