Zeus Jones

Zeus Jones A brand innovation company focused on keeping brands ahead of culture.

We combine strategy, creativity, design and cultural fluency to help brands grow their business and their impact.

08/17/2023

Immerse yourself in the Joyful Resilience Project — a companion piece to our 4-track EP co-created with , , and music makers from all over the world.

Experience the EP through a series of listening rooms that bring the collective creativity to life:

zeusjones.com/joyfulresilienceproject

There is a pressing need to re-evaluate and re-imagine resilience in the workplace. What if we found ways to bring joy i...
07/20/2023

There is a pressing need to re-evaluate and re-imagine resilience in the workplace. What if we found ways to bring joy into work, rather than separate it?

In January and February 2023 we conducted a study to examine the acts of resilience that erode our wellbeing and explore the habits and rituals that could contribute to a more sustainable, joyful resilience at work. Read more and download the full report.

Resilience has become a buzzword in the workplace. But how do we actually re-imagine resilience at the work?

“The Joyful Resilience Project” is out now! 🎶We partnered with the Web3 music production platform Endlesss and record pr...
05/17/2023

“The Joyful Resilience Project” is out now! 🎶

We partnered with the Web3 music production platform Endlesss and record producer Lazerbeak to discover how technology can manifest joy and community in a creative moment.

Together with the Endlesss community we created four jams, each based on a different theme of joyful resilience discussed in Issue 04 of Athena. Jams are user-generated evolving soundscapes hosted on the Endlesss platform – open to contributions by music makers from all over the world. We invited anyone to participate and creatively contribute based on each jam’s particular theme. After a week Endlesss members curated their favorite moments from each jam and passed them off to Lazerbeak to play with and remix.

The result is a 4-track EP, “The Joyful Resilience Project” created via decentralized music production – exemplifying the kind of community co-creation that's made possible by .

Now streaming everywhere:
https://open.spotify.com/album/2pVTUMANMmGTbZuo2XTvKA?si=yaZpSmHzSgeadb3hBrQ6tQ

The Endlesss Community · Ep · 2023 · 4 songs.

05/10/2023

As we’ve explored in our latest issue of Athena Jones, play is essential to our flourishing. To experiment further, we partnered with the Endlesss multiplayer music-making community and record producer Lazerbeak to see how playful, community-driven, creativity manifests joyful resilience. 🛝🔊

Here’s a behind-the-scenes breakdown of the experiment from Lazerbeak himself. Stay tuned for the full EP dropping later this month!

New work for Tempo by Hilton. 🎉We partnered with Hilton to brand their new line of hotels for an emerging audience who d...
05/03/2023

New work for Tempo by Hilton. 🎉
We partnered with Hilton to brand their new line of hotels for an emerging audience who demands elevated design, great coffee, and better sleep. With a first location in the heart of Manhattan, Tempo offers an elevated stay that keeps pace with how guests move, rest, �and work.

02/27/2023

We’ve been exploring the idea of joyful resilience through sound and the collective celebration of creativity. As part of this, we’re partnering with our friends Endlesss, a collaborative music studio, and local record producer Lazerbeak to discover what it sounds like when play and community collide.

Download the Endlesss app and join the jams now through March 5 to explore themes of resilience with music makers from all over the world.

https://zeusjones.com/athena/endlesss

To learn more about creativity and wellbeing in the workplaces of the future, we talked with culture and community strat...
02/17/2023

To learn more about creativity and wellbeing in the workplaces of the future, we talked with culture and community strategist Alice Katter, a consultant and thought leader who investigates the blurry lines between life, work, and our humanity through .

An interview with Alice Katter, a culture strategist and thought leader who investigates the the blurry lines between life, work, and our humanity.

02/14/2023

Too many amazing moments from Miami to capture them all—but here’s an attempt anyway. 😜 A big thank you to the teams who worked so hard behind the scenes to put this trip together. ❤️☀️

We’ve got a full recap of our panel discussion and more still to come, so stay tuned!

12/23/2022

Ending the year on a high note with some bits and pieces of our favorite projects from 2022. Shoutout to all our lovely Joneses and thanks to all our amazing collaborators, clients, and partners for a great year.

See you all in 2023! 🥂

For issue 04 of Athena Jones, we’ve been exploring the experience of a new, joyful resilience. Sound is part of that exp...
12/19/2022

For issue 04 of Athena Jones, we’ve been exploring the experience of a new, joyful resilience. Sound is part of that experience and a particularly interesting piece of our physical environment and emotional landscape. It can flow, pierce, soothe, and warn but never endure for more than a few seconds. It is fleeting.

Yet, there are a number of ways sound can build joyful resilience within us. Learn more about the power of sound and hear how a few Joneses translated their own experience.

Joyful resilience can manifest in many different ways. To explore how it shows up in our lives, we asked some Joneses to play with what joyful resilience sounds like to them.

Sound makes us feel things. It is ephemeral and moves us, and it may even build joyful resilience within us. To explore ...
12/14/2022

Sound makes us feel things. It is ephemeral and moves us, and it may even build joyful resilience within us. To explore this further, we asked a few Joneses to think about their personal connections to joyful resilience and translate that into sound.

Joyful resilience can manifest in many different ways. To explore how it shows up in our lives, we asked some Joneses to play with what joyful resilience sounds like to them.

Let's manifest joyful resilience one definition at a time—making room for novel behaviors, kinder intentions, and more m...
11/22/2022

Let's manifest joyful resilience one definition at a time—making room for novel behaviors, kinder intentions, and more mindful creative practices. Introducing a collection of freshly wordsmithed concepts to describe how we can foster and normalize a practice of regenerative joy and creativity for greater resilience in life, work, and relationships. ✨

Corporate jargon is encoded with toxicity. But a new vocabulary can generate a better, healthier mindset.

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