JBD Agency

12/19/2025

This year looked like this. 👆

More clients, more industries, more consulting happening at the same time. Healthcare, food, corporate, internal comms. A lot of parallel work all moving at once.

Somewhere in there, Cardi posted about Borden, which was not on my 2025 bingo card. 😅🧀

I’ll share a short predictions post in early 2026 based on what I’m seeing across industries. —Until then, happy holidays and sending you and yours the absolute best💜! ✨🎄

11/18/2025

When you’re an , every day is National Entrepreneurs Day.

Creative force (and Jen’s husband) always says, “Everyone is an entrepreneur, they just don’t always know it.” How true in today’s world when everyone with a social page is a publisher.

Cheers to us all ⚡️

11/18/2025

When you’re an entrepreneur, every day is National Entrepreneurs Day.

Creative force (and Jen’s husband) always says, “Everyone is an entrepreneur, they just don’t always know it.” How true in today’s world when everyone with a social page is a publisher.

Cheers to us all ⚡️

11/04/2025

If you’ve ever looked at your social numbers and thought, “Wait… none of this feels real,” you’re not alone.

Engagement’s become an illusion. Paid’s inflated. Organic’s buried.
So what actually works anymore?

I unpacked it all — and what brands should do instead.

10/22/2025

Social is changing FAST. But that’s always been the case.

What we are seeing now is a ten year cycle reverting back to social as reputation management for brands. Engagement is low and followers even lower— but that doesn’t mean that you shouldn’t be present, discoverable, and relevant for your people. The chasm between organic and paid is wider than ever and as such, we need to make sure we are employing a robust ecosystem that utilizes both strategically attuned to human behavior.

Why do it at all, you might ask? Because your competitors are, because people are still there en masse, and because when it’s done well, it’s transformative.

More soon in our series!🌟

09/22/2025

There’s a reason this amendment came first.

09/04/2025

We’ve been working for the last three months on a big content strategy for a very well-known health system.

It’s hard to explain the relief felt when a client understands the vision put forth in a hard-working content strategy. It becomes a mutual road to success where transformation is in view, and that’s an exciting place to be.🌟

❤️

08/18/2025

This is not a stock photo. This is a reminder wrote to herself today after an inspiring conversation. Clients don’t look to us to give them results they’ve already had. Always ask “so what?”

06/02/2025

I know the brand marketing world LOVES paid social. It’s the shiny object. The one that promises a trillion impressions and a buffet of KPIs we can (mostly) report with a straight face to the boss.

But here’s the thing — there’s a quiet crisis happening in brand comms:
Organic is being neglected. And for larger brands with big followings, that’s a missed opportunity for real reach and authentic connection.

Think about what you do after being served an ad:
You Google the brand and check their Instagram feed. And if what you find is a ghost town of outdated posts — you’re out. Trust lost before the click ever happens.

In short: Paid gets attention. Organic builds credibility. Brands need both working in harmony.

This has been one of my favorite soapboxes since 2014. AMA.

Full article at JBD.agency/jbdinsights and in our stories.

05/19/2025

Summer's coming.... Let me get you up to date on what we're seeing with social/digital:

In our latest JBD Insight, I unpack:
✨ TikTok’s evolution into Gen Z’s go-to search bar
✨ Instagram’s ongoing existential crisis
✨ The human edge that AI still can’t replicate
✨ Why small, weird audiences are your real power
✨ And how community is the new conversion

👇 Read the short-n-sweet post below.

5 Digital & Social Trends That Will Define Summer 2025 May 19 Written By Jen Boyles By Jen Boyles, Founder, JBD.AgencyDigital trends move faster than your feed on a Monday morning. Dare to blink and suddenly TikTok’s a search engine, Instagram’s trying to be LinkedIn, and your Gen Z intern is ro...

04/29/2025

It cannot be overstated how much we like to hear this. 😇

➡️➡️➡️Creating content just for organic is kind of like getting super ready to go out on the town, but never leaving the house. In short, let us help you get seen and appreciated. That outfit is too good for the couch. 💅

03/08/2025

The face you make when you have to create another “International Women’s Day Should Be Every Day” post and just decide that THIS is the post.

Cheers to all our incredible female clients and collaborators. Appreciate your ingenuity, your business and your trust. 2025 isn’t easy but sticking together helps.