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Monday 8am - 4pm Tuesday 8am - 4pm Wednesday 8am - 4pm Thursday 8am - 4pm Friday 8am - 4pm

Stargazer SEO

Stargazer SEO is a Minneapolis-based organic SEO service provider.

I offer SEO website audits, SEO optimization packages (done for you) and SEO consulting (done with you). We offer SEO optimization packages (we’ll do it for you) and SEO consulting (we’ll do it with you). No matter which you choose, we will be transparent in each step of the process, give you the details behind what we are doing and why, and most importantly, empower you to feel confident in an SE

O strategy for your business even long after we stop working together. We are passionate about teaching you how to use what you’re already doing to get the greatest SEO benefit possible. What to Expect:
Free Consultation: During our 30-min call, we’ll discuss your business goals and pain points to gain a clear understanding of your individual needs. Plan: After our call, we’ll run an initial website audit + competitive analysis in order to provide you with a custom SEO proposal. Execute: Whether you choose optimization or consultation, we’ll get to work to help you achieve your SEO goals.

08/24/2026

Things in my office that make me happier, more productive, and excited to actually work in my office. Also my standing desk, and honorable mention for Trevor's toys to keep him occupied while I'm busy.

08/21/2026

Even though September is around the corner, we still have a month left of summer. If you know you need SEO but don’t have a lot of time or budget right now, here are three areas I would focus on:

⚙️ Technical SEO - Making sure your site is healthy and that you’re not repeating issues that will multiply over time is my biggest argument for doing regular website audits. You also want to check that your public pages are indexed, so go ahead and sign up for Google Search Console if you haven’t already.

🔎 Online Presence - See what comes up when your brand is searched online. Because discovery isn’t only happening in traditional search engines, you may be found on social, in an AI chat, on a map, in a forum, etc. It’s important to think about how your website and profiles are all connected, how they are representing your business, and if you are showing up where YOUR audience is looking.

🗣️ Brand Voice - This has become so much more important in the last few years and I don’t think it will ever change. Your unique voice is the greatest tool you have that cannot be replicated by AI or other humans. Infuse your content with your lived experience and don’t be afraid to share the POV that makes you, you.

If you want the full DIY checklist, dm or comment “summer refresh”

08/20/2026

📢 I will never stop talking about the importance of making sure your pages are indexed, and running website audits. It can mean the difference between your site being invisible, and finally getting traffic from the clients that are looking for YOU

08/18/2026

CRO is yet another acronym that stands for Conversion Rate Optimization. While good SEO gets the right visitors to your website, CRO is the process of getting as many of those visitors to convert (call, schedule, purchase, etc.) as possible.

Read the latest blog for the top 10 CRO mistakes, and how to fix them to get that traffic to actually convert.

07/28/2026

Squarespace website owners: as of this week there is finally a way to add an llms.txt file natively to your site with no workarounds.

If you’re like cool, cool, what are you even talking about? The llms.txt file is a new-ish filetype with the intent of providing LLMs (like Claude, ChatGPT, Gemini, etc.) with accurate information about your brand and content.

A lot of people in the SEO world are saying not to bother with it, Google said it didn’t matter, then said they will check for this file in Lighthouse audits. On the flip side, some are claiming this is an absolute must in increasing AI visibility, but nothing I’ve seen suggests that that’s true.

My take is, it’s a very light lift. Are there more important things to focus on like load speed, site structure and content quality? Absolutely, but the whole process takes about 15 minutes from start to finish. Until/unless there are downsides I will maintain it on my site and my client’s sites.

To add this in Squarespace, head to Website > SEO/AI Visibility > SEO Settings > LLMS.txt. You can add yours there, and there is a Learn More link in that window that has more details about the file, standard formatting, and an example for reference.

*Emperor’s New Groove reference bc it’s a masterpiece and I can’t see llms.txt without thinking “WHAT? A LLAMA?!”*

07/14/2026

Search & Stardust is here✨

Stargazer SEO’s monthly newsletter includes one actionable SEO tip, a little cosmic magic, and what I'm loving right now.

If you’re looking for practical organic marketing advice that’s not overwhelming, this is for you.

First issue will be delivered this week. Get a free Technical SEO guide when you sign up, link in bio

05/28/2026

UX (user experience) is part of any great SEO strategy. While SEO will get eyes on your site, the quality of your UX shapes what happens once they get there. While tactics between the two look a little different, the overlap is where the magic lies.

I just published a new blog post highlighting what it looks like to optimize for both on key website pages and elements across your site. If you’ve been focusing on one and not the other, my challenge to you is to take some time this week to improve even one page on your website.

Blog link in bio ✨

05/22/2026

All the traffic in the world cannot improve problems you may have on your contact page. At the very least it should have a simple form, and a bit about what to expect - like estimated response time, what happens next etc. If you have a physical location customers will visit, embed a map, add your address, hours, and maybe an image of your storefront. Also this should go without saying but make sure your contact info/next steps are easy to find!

One of the biggest friction points I see is a contact form (or any form in general) that either doesn’t work, or has way too many required fields. Take a fresh look at your form and remove any fields that aren’t truly necessary. For some, like product service selection, additional comments etc. that people might not necessarily know the answer to, consider leaving those fields off or at least don’t make them required.

If you’re not convinced that you’ll get better results by simplifying forms, test it out and let the numbers speak for themselves ✨

05/19/2026

One of the very first things I notice about a website is the About page/info, or lack thereof. If it's not there, I'm immediately wondering what they are hiding. I would say this is especially important for service-based businesses, people want to know who they are dealing with.

It should include info about who you serve - visitors should be able to tell if you are right for them by visiting this page, what your company does/why you started it, easy to find contact info, and owner/team headshots and bios.

Fun fact: the About page is in the top 5-visited pages on 75% of websites I track - the exceptions are heavily driven by blogs, courses, or products. Check yours now because it could be the very first impression a potential client has of your company ✨

05/15/2026

If you haven't heard, Google has dropped FAQ schema (structured data) support. Here are my takeaways and what this means for you:
- Keep your FAQ content, and continue to add it - as long as it is genuinely helpful
- Remove FAQ schema if you want, or leave it - at this stage I’m not sure it matters either way, UNLESS it could be seen as spammy
- Don’t worry about adding FAQ schema in the future simply for Google’s sake, but that doesn't mean not to add it if you have other reasons to do so

A couple questions to ask yourself to provide some clarity:
Is this content actually useful, and does it represent questions real people ask?
OR
Am I really reaching with FAQ content simply to have FAQ content?

Answer honestly and that should guide you to next steps - feel free to reach out if you have Questions (see what I did there?)

Address

Minneapolis, MN
55432

Opening Hours

Monday	8am - 4pm
Tuesday	8am - 4pm
Wednesday	8am - 4pm
Thursday	8am - 4pm
Friday	8am - 4pm

Website

https://stargazerseo.com/

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