12/13/2020
I'm prepping to share some unreleased very soon. The project that brought me half way around the world to China..multiple times. Building a brand from complete scratch while integrating those customer research findings into the eventual name, product line, product functionality and cmf features. Then, developing the brand strategy into a CMF strategy on product. A dream project for any brand and product designer - solve a customer need first, then build the brand and product. Lots of lessons learned not only in design but in building my own business, hiring, and collaborating with people across the world.
In the meantime, here are some of the icons that didn't make the cut.