Friend of a Friend

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Friend of a Friend

Friend of a Friend is an influencer relations boutique agency. We love bringing together brands and influencers in creative ways to make marketing magic.

12/20/2022

Can you believe that it’s already nearing the end of December?!

Somehow, we went from a crazy and busy summer into an equally busy fall; summer vacation turned into Thanksgiving, and now Hanukkah started two days ago and Christmas is in five days.

This time of year is such a wonderful time to reflect on life and to think of all of the reasons that we’re thankful (not to mention our beautiful wintry world and festive fun 😉).

So, with that being said we would love to take a brief moment to not only wish you all a happy holiday season, but to also thank you for and tell you how grateful we are for you, Friend.

Whether you’re a longtime bestie or a wonderful new friend, a family member, coworker or client it’s because of you that we get to have a ton of fun while working our dream job, and we couldn’t be more thankful that we have you in our lives.

Wherever you are, we hope that you have a most wonderful and happy holiday and that you get to relax and some much deserved time with loved ones.

Happy holidays, Friends!

-The Friend Of A Friend Family

11/01/2022

From our family at Friend Of A Friend PR to yours, we’d love to wish everyone a verrrry scary Happy Halloween! 🎃👻 🎃👻

We hope that everyone has a fun and safe halloween, and that your candy buckets don’t have any gross candies (we see you, little orange and black taffee-looking “candies”, if that’s what you call yourself; same with you good and plenty)!

While only a couple of our photos may be recent we’d still love to see YOUR amazing costumes - bonus if your pet is dressed up - so make sure to tag us in your posts/stories so that we can all celebrate together!

Happy Halloween, everyone!! BOO! 🎃💀👻

09/13/2022

🎉 Come celebrate all things sweetgreen with us! 🎉

All week long we’ll be celebrating the grand opening of sweetgreen’s first MN location at the Galleria Edina with fun events with your favorite Twin Cities-based businesses!

Swipe through 👉 to see the week’s full list of events for the grand opening week.

The events begin 9.12.2002 and run through 9.16.2022.

Psst - don’t forget to check our previous post with details on how to get your free $10 credit off of your first order at sweetgreen Edina.

We hope to see all of your lovely faces there while we eat our way through the entire menu! 🫠

Get ready, Friends! You’re about to ditch that old, tired ex and fall in love all over again with your new sweetie ❤️

09/08/2022

🚨BIG AND TASTY NEWS, FRIENDS 🚨

The healthy and delicious food icon is officially coming to Minnesota with the opening of their newest location at the on 9.13.2022!

With a focus on sustainability and fighting climate change, while also providing you some incredibly tasty and healthy eats sweetgreen has taken the country by storm building legions of fans and Friends.

Trust us - once you try one of their amazing dishes you’ll quickly forget all about those other guys 🤷🏻‍♀️

And since we believe in them so much we’ve officially partnered with them to celebrate their first Minnesota location by giving you a $10 credit on your first order (full details below)! Is there a better reason to get out and find your new favorite spot? We certainly think not 😉

As if getting free money to check them out wasn't enough, sweetgreen Edina is also going to be celebrating all week with fun events throughout the entire week (with another big announcement coming soon, but shhh! you didn't hear it from us...yet). Stay tuned as we'll be posting the week of fun shortly featuring some of your favorite Twin Cities-based businesses!

We'll definitely be there all week indulging in all things YUM, and we hope to see all of you there!

Friends, it’s time you break up with your old fling 💔 and say hello to your new love 😍

Here are the yummy details:
* Offer valid through 12.11.2022 and is valid only at the Galleria Edina location.
* Simply follow the link in our bio to have your promo code sent to you.
* You’ll want to download the official sweetgreen app to make it even easier; your credit will appear in your app automatically.
* Place your order (hello, Elote Bowl! 🤤), pick up and enjoy!

09/07/2022

Hi, Friends! Well, it’s certainly been awhile since we’ve checked in with all of you (it’s not you, it’s us! 🥴), but boy do we have some exciting news coming your way starting tomorrow, 9.8.2022. Make sure to check back - you don’t want to miss what’s coming in the next few days!

And, don’t worry - we promise to catch all of you up on what’s been going with all of us at Friend Of A Friend over this last crazy year, but we’d also love to hear from all of you!  Did you do anything fun and exciting over the summer? Have any big business news? Fill us in and update us on your awesome lives below👇

We can’t wait to connect with all of you soon and hear all about how you’ve been, Friends!

-Friend Of A Friend

10/26/2021

"Networking" shouldn't be a dirty word. It's really just meeting new people and maintaining those relationships in a professional manner. 🤝

As we tip-toe out of the pandemic (fingers crossed), more professional networking events will continue to pop up and it's a good idea to consider going.

Need more convincing? 🤨

Swipe through to read all our reasons why nertowrking should be one of your favorite professional activities!

📸: Kristen Olson //

10/22/2021

It's hard to believe that Friend of a Friend is beginning it's fourth trip around the sun -- we celebrated 3 years in business last month!

But when we stop to think about it, we've packed A LOT of learning and growing into three very short years.

Click the link below to read the top three things our founder, Christine Scherping, wishes she knew when she launched Friend of a Friend PR and the 3 things she's grateful to have learned along the way!

https://friendofafriendpr.com/blog/3-things-i-wish-i-knew-when-i-launched-my-business-and-3-things-im-glad-i-didnt

📸: Kristen Olson //

10/21/2021

Looking to grow your own influence? Check out our monthly influencer feature to learn new tips and tricks to break into the world of bradn partnerships.

Giving you a little help from our friends, we're happy to share the words of wisdom from Lizanne Dooner of / www.lizannelately.com.

➖➖➖

1️⃣ What is one thing you would love brands to keep in mind to set up successful partnerships?

➖ While I understand brands have an agenda or focus, it's nice when the brands let the influencer really create the content and copy in his or her own words! I've worked with companies that end up editing almost the entire copy of a caption or story and it gets lost from my own personal voice. It steers away from it actually being a true partnership if the brand takes over or vice versa! Lastly, a well thought out creative brief with key messages is SO appreciative! I've had a few brands that have no clue what they want to see, and in the end it's a lot of back and forth to get to what they actually want!

2️⃣ Who are some of your favorite people or companies to follow?

➖ I really enjoy following creators who are now educators - they are a big inspiration for me and they are also transparent with how much influencers are being paid (or not paid!) My favorites include & . And of course ;) I enjoy the many resources you create that are beneficial for not only brands but influencers too.

3️⃣ What's one thing you would have known when you first started?

➖ Keep going, keep creating, keep building relationships and BE PATIENT. Also, you will never get to where you want to go if you don't ask :) Also, at the end of the day, your following count isn't the end all be all. Focus on creative amazing quality and building relationships on and off social and you just never know where it'll take you!

📸: / www.lizannelately.com

10/08/2021

Whether you're just starting out post-graduation, shifting careers, or looking for insight to grow your business from someone who's done it already, asking questions can be incredibly helpful.

However, crafting the perfect ask is an art -- and it doesn't stop there. There are a few important aspects to meeting up for (what can be considered as) free advice to build and maintain the relationship with someone you respect in your industry.

Swipe through to learn more about what to keep in mind when asking someone for advice.

📸: Kristen Olson //

10/06/2021

Our founder, Christine Scherping, shares what she wishes she knew when launching Friend of a Friend 3 years ago — plus 3 things she’s glad she learned the hard way!

Click the link below to read more!

https://friendofafriendpr.com/blog/3-things-i-wish-i-knew-when-i-launched-my-business-and-3-things-im-glad-i-didnt

📸: Kristen Olson //

09/28/2021

When beginning a new client relationship, it’s important to have a plan. An in-depth PR brief can be the difference between delivering the results your client wants and coming up short against what your client deems successful.

See how your client on-boarding process stacks up with our latest blog post about four easy ways to set up a successful client relationship. And we'd love to hear your advice, too!

Click the link below to read more!
friendofafriendpr.com/blog/4-ways-to-set-up-client-relationships-for-mutual-success

📸: Kristen Olson //

09/23/2021

Have you utilized influencer partnerships in your marketing efforts yet?

Finding the right brand advocate is essential for a successful influencer campaign but it can be hard to know where to start.

Lucky for you, we've laid out 5 Ways to Identify the Perfect Influencers for your Brand in our most recent blog post!

Click the link below to read more!
http://www.friendofafriendpr.com/blog/5-ways-to-identify-the-perfect-influencers-for-your-brand

📸: Kristen Olson //

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http://friendofafriendpr.com/

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