Kate Rae Digital

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Kate Rae Digital

Kate Rae Digital is a social media and digital agency doing things differently. We drive meaningful business results and have a great time doing it.

04/20/2022

As social media managers, our digital space can easily become cluttered and unmanageable. Could digital clutter could be overloading your brain and causing mental exhaustion and stress?

Swipe through for our top 3 digital spring cleaning tips. 🌷

Leave a 🗑️ below when you're done!

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04/13/2022

Maintaining relationships with influencers can determine the direction and success of your campaigns. 🤳

Whether it be a short-term or long-term partnership, earning a reputation as a hard-to-work-with brand will make it hard to develop present and future collaborations. Swipe through for 5 ways brands can maintain good relationships with influencers.

04/06/2022

April is ! Finding healthy ways to decompress and prioritize self-care will help you live a happy and healthy life. Here are a few of our favorite ways to de-stress:

🏋🏽‍♂️ Fitness classes: whether it's yoga, strength training, or dance cardio, find something you love and give it your all.
🧘🏼‍♀️ Meditation: we challenge you to try a 5 minute meditation before bed tonight!
📞 Call a friend: talking about how you are feeling with a close friend or family member might make you feel better about the situation that's causing your stress.

03/31/2022

Instagram is expanding their product tagging feature to all users over the next couple of months. 🙌

The expansion will help businesses to become more discoverable on the platform, help users discover products from people they follow and encourage creators to support their favorite small businesses.

Work in the space? Try monitoring your tagged content in search of small creators who are talking about your product or service. An effective influencer program is set up around authenticity and trust and your brand advocates are a great place to start the search for long-term partners.

03/29/2022

Now that users have the option to sort by Favorites, Following, or Home, it's more important than ever to create quality content for your target audience. Here are a few things to consider for your business account:

1) Because users have the option to sort chronologically, content from accounts that they may have forgotten about or are no longer relevant to them might show up at the top of their feed. If you're losing followers, this is a possible explanation.
2) The Home feed is changing. Think of the Home feed as being recommendation-based, similar to TikTok's FYP. This creates the opportunity to reach new audiences and be more discoverable to people in your niche.
3) Engaging content may have lower reach. Because users now have control over the order in which they see their content, performance doesn't matter and engaging content won't be able to reach new accounts as easily.

What do you think of Instagram feed changes?

10/13/2021

Feeling the stress of coming up with new content ideas? Try out this tip:

Turn upcoming events or holidays into content. Designing posts around an event or holiday is a easy way to create bulk content. Try thinking of unique tips specific to your niche.

For example, Halloween is coming up! Is your niche fashion? Share tips about Halloween costumes and fall fashion. Are you into cooking? Share a few spooky recipes to bring to a Halloween party. Maybe you're a lifestyle creator? Share fun ideas around how you're decorating your home or getting into the Halloween spirit.

What are you posting about this October? 🎃

10/12/2021

Finding time for during a busy day or busy week can be challenging. It's hard to relax, disconnect and not feel the pressure to be productive. Here are our top 3 tips to make time for yourself:

1. Start your morning off right. Set 30 minutes aside to do some yoga, read a book, or take some extra time getting ready.

2. Set a timer. If you are working beyond the hours of a normal work day, set a timer so you stop when you need to. This gives your brain a set time to stay focused. Use the rest of the day for YOU.

3. Take the night to wind down. Have that ice cream. Watch that new Netflix show. Take a bath. Do things that will help you unwind for a good night's sleep.

What's your favorite way to practice self-care? ☀️

10/05/2021

October is here! The start of a new month is the perfect time to revisit old goals and create new ones, too. 🧡

Goal setting is a great motivator and allows you to to track your progress. You'll be surprised by how much you can accomplish in a month! Try creating two personal goals and two professional goals this month. Check in on your progress throughout the month to stay on track.

What are your October goals? ✨

09/29/2021

Let's face it, we all do it.

When we see someone that looks like they have their life 'together' when we're having a hard day, it's easy to compare and feel inadequate, insecure, or unworthy. It's important to remind yourself that social media content is often fake, edited and curated to perfection. Never compare yourself to anyone, whether that be personally or professionally. Focus on yourself and remember that everyone is putting their best foot forward on social media - everybody has bad days.

What do you do to avoid comparison online? ❤️

09/27/2021

Have you heard the news? 😁

We just launched the KRD newsletter! Each month, we'll focus on content inspiration and valuable tips to help you with your social and digital presence.

Click the link below to stay in the loop!

09/22/2021

Staying on top of social media is so important - here's why:

It gives you a better chance at connecting with a larger audience. Social media platforms, especially those who favor video content like Instagram and TikTok, prioritize certain sounds or filters when they are trending. This means they show up more often in people's feeds. If you choose to use a trend to create a piece of content, you'll have a better chance of being in someone's feed or on the For You Page, allowing you to grow and connect with a larger audience.

Staying on top of trends also helps you connect with the audience you already have. People want to see content they can laugh at or relate to. A lot of the time, that turns out to be content that is trending. This takes a creative social media team that's agile and willing to create in-the-moment content. (need help? Send us a DM.)

What trends are you loving right now? 💗

09/20/2021

Do you know the importance of tagging your location and other accounts in your posts? 😃

Tagging where you currently are or where your content was created helps you connect with a local, niche audience and get discovered! Adding a location makes it so you show up in search results and can connect to people or places in that area. (p.s. - if you're an influencer looking for brand partnerships, this is especially important! Brands are often looking for ambassadors located in certain areas.)

The same goes with tagging accounts. Let's say fashion is what you wanted to focus your page on - tag the brands that you are wearing, fellow creators or brands that you'd like to work with! It helps get their attention and attract partnerships and collaborations.

Is tagging your location or other accounts a must for you? Why or why not?

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Minneapolis, MN

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http://www.kateraedigital.com/

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