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The Lacek Group

Name: The Lacek Group
Address: 700 Nicollet Mall, Suite 610, Minneapolis, MN, 55402, US
Telephone: +16123593700
Price range: Not applicable

Our secret weapon is data. And we use our power for good. Learn more about us online or stop by our

“Ninety-nine percent of advertising doesn’t sell much of anything.”

09/21/2026

What's the formula for the most successful brand-agency collaborations in loyalty and CRM? Working with specialist agencies like Lacek we're a deeply invested partner rather than a fee-for-service vendor.

Agency relationships with brands are best when they transcend the transactional to achieve genuine connection built on shared values, points out Jenni Floring, VP, account director. The same is true of the most durable form of customer loyalty, Brand Devotion.

Whether we're talking long-term strategic efforts, program redesigns, or customer lifecycle marketing plans, an integrated partnership produces the strongest results. And your brand deserves the best.

👇 Read the full blog to learn more about the competitive advantage of true brand-agency collaborations that drive loyalty and enhance the bottom line.

https://ow.ly/oAhB50ZPLcQ

08/27/2026

Congratulations to Our 2026 Lacek Scholarship Winners! 🎉

We’re thrilled to announce the recipients of The Lacek Group’s 2026 Scholarship: Chufue and Jennifer.

The Lacek Group will award Chufue and Jennifer $5,000 each in recognition of their commitment to learning, dedication to professional growth, and passion for marketing and business. The award will go toward their academic endeavors this next school year.

Congratulations, Chufue and Jennifer! We can’t wait to see what you do next. 🎊

08/18/2026

The stars have taken center stage. ✨

We’ve been on a hot streak and now our 2026 Achiever Award winners have been announced! Congrats to our winners and nominees — you all help make Lacek a great place to work. 👏👏👏

08/11/2026

Is it getting hot in here? 🌟 Congratulations to the 2026 Achievers finalists! After months of bringing the heat, these standout individuals have earned their place in the spotlight.

Their finalist nominations represent the incredible talent and dedication that make Lacek shine every day. Stay tuned as we celebrate and reveal this year’s Achiever Award winners. 👀👏

08/10/2026

The sizzle arrives this week 🔥 — with the forecast and our celebration of The Lacek Group's 2026 Achiever Awards. 🪩

All week long, we're getting our groove on. And putting the spotlight where it belongs — on this year's Achievers finalists.

The celebration of this year's red-hot talent begins now. 🏆

08/04/2026

Big news: Our very own Amy Van Ert is The Lacek Group's new group executive creative director. Amy steps into the role as John Jarvis retires, capping a career that helped define what creative excellence looks like here.

A 20-year Lacek veteran, Amy has led creative for clients as varied as U.S. Bank, Dunkin', Verizon, Ameriprise Financial, American Family Insurance, and Copa Airlines. She's also guided the team behind our largest account, Marriott Bonvoy, one of the most respected and awarded loyalty programs in the world.

Ask anyone here and you'll hear the same thing: Amy brings an infectious, can-do energy to every day, taking on business challenges with grit, kindness, and humor.

Over the last 17 years, John and Amy bridged data-driven loyalty and high-impact brand storytelling, elevating Lacek’s creative output to win national recognition and help land major global clients.

Congratulations, Amy. And thank you, John. We can't wait for the next chapter to unfold.

08/03/2026

After 17 remarkable years, Chief Creative Officer John Jarvis is retiring on August 3, and it’s hard to overstate what he’s meant to this agency.

Since joining The Lacek Group in 2009, John has been instrumental in helping us double in size and attract a wide range of global clients looking to elevate their loyalty programs. Drawing on decades in the industry, his creative leadership shaped not just our work, but also our culture.

His influence reaches well beyond Lacek—from chairing the Super Bowl LII Marketing Committee to teaching the next generation of advertising talent in the Twin Cities.

John, on behalf of everyone at Lacek: Thank you.

Your vision, mentorship, and dedication leave an indelible mark on this agency and on all of us who’ve had the privilege of working alongside you. We wish you a happy retirement filled with well-deserved relaxation, new adventures, and plenty of time to finally perfect your backhand.

According to John, "Only retirement could tear me away from my brilliant colleagues doing best-in-class work in loyalty, CRM, and data-driven strategy and communications."

Cheers (with a Diet Coke) to you, John!

07/15/2026

The noise can be overwhelming: Too many promotions in inboxes. Too many competing product choices. Too many influencer endorsements.

How can your brand break through the cacophony? Read our latest white paper, 𝑅𝑒𝑖𝑚𝑎𝑔𝑖𝑛𝑖𝑛𝑔 𝐶𝑢𝑠𝑡𝑜𝑚𝑒𝑟 𝐿𝑜𝑦𝑎𝑙𝑡𝑦 to learn how.

Leveraging their combined decades of experience, proprietary research, and principles of behavioral science, Lacek leaders Leanne Cordes (SVP, Strategic Services) and John Jarvis (CCO) outline the bonds and dimensions that underpin Brand Devotion.

Download the white paper here: https://lacek.com/insights/reimagining-customer-loyalty

07/13/2026

48 teams. 104 matches. 16 host cities. Beyond a global spectacle, this year’s tournament is a cultural gateway.

As of late June, the tourney had already drawn 3.45M+ fans with stadiums at 99.54% capacity. That's the power of potential at scale.

It’s about so much more than a match. It's about giving fans more to discover.

International visitors trying poutine and ranch dressing for the first time. Fans bringing their local traditions to life in new cities. Rivals on the pitch becoming fast friends in the streets.

The tournament is giving fans more to cheer for this summer — all boosted with official fan festivals and the host-city ecosystem around the tournament and online. That’s what elevates it from an international competition into something more that fans can feel, learn from, and take home with them.

That’s what Brand Devotion looks like when a brand helps people expand their world.

07/11/2026

Free Slurpee®? Late-night snack runs? The oddly satisfying smell when you walk through the door?

There's no singular reason 7-Eleven customers are so loyal. For millions of people, it's more than a convenience store. It's a bright spot in their daily routine. Whether you're grabbing a coffee before work, a taquito at midnight, or celebrating with a free Slurpee on 7/11, the brand has earned a special place in the culture that goes beyond transactional.

Swipe to see what 7-ELEVEN gets right when it comes to Brand Devotion.

Address

700 Nicollet Mall, Suite 610
Minneapolis, MN
55402

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Telephone

+16123593700

Website

http://www.Lacek.com/

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