05/27/2026
Question for marketing leaders; are you still measuring search success by clicks? In an AI Overview world, that may be missing the real picture. Marketing teams need to ask whether they are showing up in AI-generated answers, being cited as a source, shaping the narrative, and building authority across the customer journey. That’s why visibility, citation, and influence matter too. Reporting needs to go beyond sessions and CTR. Want to learn more on how AI Overviews are changing Search? Read our blog: https://www.kosedigital.com/how-google-ai-overviews-are-changing-search/