Dragonfly Visions

Dragonfly Visions Dragonfly Eye Productions makes videos for leaders who seek authentic online representation.

We believe that together, we can create a truly connected marketplace where business owners prioritize relationships.

06/18/2026

I’ve spent a lot of my life being the listener.

I'm always the person asking the questions, holding up the mirror, and helping someone else find the words, the clarity, the next right step.

And I love that role.

It feels natural to me to turn the focus back toward someone else. To help them feel a little more seen, grounded, and connected to who they are and where they’re going.

But over the past year, I’ve learned that being seen is something I have to be willing to receive too.

This season of rebuilding, rebranding, and reimagining the work has asked me to share more before I feel fully finished. To let people into the process while I’m still figuring things out. To stop waiting until everything is perfectly clear before I allow myself to be known in it.

And honestly, that has not come naturally.

But it has changed me.

That is a big part of what this next chapter has been teaching me.

More openness.
More clarity.
More courage to let people in.
More belief in the power of being truly seen.

And it's finally time to share it all with you. 5 days.

For the last year, we've been our own client. And let me tell you, I wanted to fire her constantly.It's one thing to kno...
06/16/2026

For the last year, we've been our own client. And let me tell you, I wanted to fire her constantly.

It's one thing to know the work. It's another to do it on yourself.

Sharpening your positioning is no joke. There is so much history to sort through. The clients who shaped the way you think. The conversations that changed how you understood the work. The projects that taught you what you're really good at. And when you're that close to your own business, all of those pieces feel important - and they are.

But they don't all belong in the first sentence.

That's where I see founders get stuck. They've done the internal work - building the company, earning the experience, living through the pressure and grit it took to become what they are. But then they have to take all that greatness and make it external. Turn their life's work and expertise into concise language that someone else can understand.

It's almost impossible to do for yourself.

I wasn't lacking clarity because I didn't know the business. I was lacking clarity because I knew it too well.

You can't read the label from inside the jar.

It took us twelve months to do this work for ourselves. For our clients, we build positioning strategies in three weeks - because we can see from the outside what is too close to home to be obvious.

Excited for the next chapter. 7 days until our announcement!

06/15/2026

Clarity breeds momentum.

We crave it. And yet we ignore it to the point of dismissal - not because we don't know it's important, but because we're too stuck in action to stop and do the work to get there.

Building the team. Driving growth. Selling the services. Servicing the clients. For founders of service businesses, there is always something more urgent than getting clear on who you are and why it matters.

I know what that's like. I know what it is to be a founder who's overworked and can't think straight - who has to give her best thinking time to others and can't take the time to focus on herself.

But here's what I've learned - from my own experience and from watching it happen for every single one of our clients:

Business doesn't need to be about forcing outcomes or pushing growth.

Most of us are pushing the ball up the hill. Grinding. Willing it forward. What we don't realize is that clarity is what changes the angle. When you finally do the work - when others can run with your vision, refer business to you, come to you already understanding why the work matters - the ball starts rolling on its own. Things get easier. And that compounds over time.

Surrendering to who you are is the work.

It's hard to see ourselves clearly. We have too much on our plates, too much on our minds. It takes someone helping you see the forest through the trees - to understand how to position what you've built so that everything else can follow.

Today, if you have to choose between tactics and clarity, choose clarity.
It is so, so important.

Where can you create space for yourself to get clear today?

06/10/2026

Your differentiated value can't be invented. It has to be excavated. But it's not just about finding the right words... the excavation happens in YOU.

Getting on camera does two things most people don't expect:

It sharpens your ability to communicate from a place of clarity. The camera acts like a mirror - it shows you where you are clear and where you are not - and, with the right coaching, you can use those moments to connect the dots for yourself, so that your value begins to emerge in a new way.

Instead of living in a document, your value comes to life in your voice.

It helps you embody the why. Beyond finding the words, showing up to communicate your value is all about presence. And presence can't be faked - it must be cultivated. When that happens, the person on the other side of the lens feels it too.

In the end, you get assets that communicate your value. But in the moment, you get a shift that can only be experienced to truly understand it.

Being witnessed and lifted up while communicating your value on camera doesn't just make better content.

It changes how you carry yourself in every room.

I'm grateful to be the one who gets to hold space and ask leaders the questions that make this alignment possible.

06/08/2026

I did a "last 24-hour" post search on LinkedIn the other day, and hundreds of publications appeared with the phrase "cut through the noise" with no end in sight.

It's become one of the most repeated phrases in marketing. And somewhere along the way, like all things we repeat without consideration, it became meaningless.

Your content will be noise to some people, and that's okay. It just needs to be a signal to the right ones.

Here's what I know to be true:
You don't need to go viral. You don't need hundreds of thousands of followers to grow your business or do your life's work.

You just need your value to be unmistakable to the people you were built to serve.

Most business leaders are so focused on hacking the algorithm that we've stopped developing the thing that actually works - our voice.

The founders and teams I work with almost universally say they hate posting on LinkedIn, but force themselves to do it anyway. They resist being another contributor to the noise—and I don't blame them.

But when we reframe the work as making a contribution, and build a foundation where they can share on their own terms, something changes. The work becomes an effort to be of service. To connect with THEIR PEOPLE—not stand out in the crowd for visibility's sake.

Finding the voice of your organization will send the signal to your people that you are for them.

And when you show up consistently from that place—your perspective and beliefs, the things you genuinely care about—the right people will stop. They'll feel it. It won't matter that everyone else kept scrolling.

If you could choose between thousands of vanity metrics and hundreds of true connections—which would you choose?

Just get started.

06/05/2026

With the rise of AI, anyone can write anything in a matter of seconds.

Which means content volume is no longer the differentiator - *perspective is*.

And perspective can't be generated. It has to be excavated from lived experience and genuine conviction.

Right now, it feels like we're living in a race. Everything is moving faster. The pressure to keep up is real. And the more the circumstances change, the more people are lost on what to say and how to say it. So they regurgitate what they hear, and that's what everyone is calling "noise."

But AI didn't invent change. Your tools were always going to evolve. Your industry was always going to evolve. Your business was always going to evolve.

What anchors you through all of it isn't your tactics. It's your foundation.

What do you believe? What do you know because you have lived it? What is the impact you're here to make?

Those answers don't live in any tool. They live in you.

And the work of finding them - not just drafting a version of them - is what separates the content that resonates from the content that misses the point.

When your foundation is crystal clear, you don't have to reinvent yourself every time the world shifts. You can adapt without becoming untethered.

What do you know - because you've lived it - that no one else can say?

05/28/2026

There’s a moment after all the work when you finally stop tinkering and say, okay—it’s time.

For a year, I’ve overthought it, rewritten it, questioned it, loved it, doubted it, refined it, and come back to the truth of it more times than I can count.

But that’s the work.

You don’t get to clarity by skipping the pressure. You get there by staying with it until the story finally holds its shape. And now, after all of that, I’m so ready to share what’s next.

Let’s do this.

The other day, I was working with a client on developing scripts for her digital course.She’s an executive leader who ha...
04/12/2024

The other day, I was working with a client on developing scripts for her digital course.

She’s an executive leader who has made an enormous impact in her roles, but is ready for more. She wants multiply her impact with her own educational product to help others succeed in the way she has.

Our client has mentored 1000s of individuals throughout her career, with an expansive expertise in her subject matter, but that doesn’t mean creating a course comes easy…

We are distilling her expertise and knowledge into a learning model that people can use to accelerate their own careers. 

Where do you even start?

It takes a LOT to turn your life’s work and expertise in a curriculum or product. 

✅ We had hours of conversations and brainstorming tactics to get it all out of her head onto paper.

✅ We designed a 12-week cadence that builds upon itself, and can be implemented in a timeline what works for kind of leaders she serves.

✅ We outlined video production days that would leverage her preferred communication style so that she comes across powerfully on-camera.

✅ And now, we are gearing up to support her launch and promotion strategy.

Through working with Dragonfly Visions, our client will be able to step into her legacy and offer her insider knowledge to people who really need it.

She is committed to impacting her community, and I am so excited to see where our she goes.

Some people will say “I want to build a video strategy, but need to work on my message before we get started.”Here’s the...
04/10/2024

Some people will say “I want to build a video strategy, but need to work on my message before we get started.”

Here’s the difference between working with us and a typical video production agency.
Beyond end-to-end video production, we specialize in brand positioning, message development, and content strategy.

So when we receive concerns from a potential client about getting clarity, we say “Now is the perfect time to start working together.”

✨✨✨

Some of our clients have told us that they get the value of their contract before we ever turn on a camera.

They say they that during our design sessions they “got more solid on [their] message.”
They say that had “ripple effects on my social media presence, my email marketing and my elevator speech.”

Finally, they say that “all of this makes me better and reflects in [their] business results.”

Our transformational design process focuses on the discovery of core messaging, and catalyzing new clarity and leadership for the founders we serve - all with the goal of producing strategic assets that resonate for their authenticity.

Tricia Dege of Mom Mastermind praised our brand and creative process, saying it “helped me gain clarity around my customer and my concept, which enhanced my confidence in my marketing” and that the process alone “was worth the price of admission.”

By the time we get to production, our clients are speaking differently about their business, and the transformation shows in the videos we produce.

If you are in need of clarity, now is a great time to start working with us.

Request your video strategy consultation us through our link in bio!

We continue to serve impact-driven thought leaders and brands at Dragonfly Visions.From the very beginning, the work has...
04/04/2024

We continue to serve impact-driven thought leaders and brands at Dragonfly Visions.

From the very beginning, the work has been about having their visions realized.

Read more about who and how we serve in our latest blog post - The Evolution of Dragonfly: A Five-Year Journey of Transformation! (link in bio)

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“We remain a video production agency with a strong foundation in brand messaging and content strategy. 

We continue to create systems of content that propel businesses forward.

And now, as Dragonfly Visions, we are stepping into our identity as your holistic growth partner.

We offer Growth Consulting services - which encompass marketing and business consulting that places personal evolution and self-discovery at its core.”

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Minneapolis, MN

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