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HPZ Marketing

Name: HPZ Marketing
Address: Minneapolis, MN, 55419, US
Telephone: +16125121595

Interim and Fractional Executive Marketing Services. What I simply love to do is help businesses thrive and keep marketing accountable to sales. No BS.

Accountable Marketing. HPZ Marketing delivers fractional CMO for small to mid-size businesses that don't have in-house expertise or the funds. Our foundational service is a systematic marketing methodology (likened to EOS for Marketing) to keep sales and marketing productivity high and costs down.

$HPZ Marketing is 7 years old.What started as “I’m going out on my own” turned into a full-time career as a fractional C...$

12/31/2025

HPZ Marketing is 7 years old.

What started as “I’m going out on my own” turned into a full-time career as a fractional CMO, leading marketing for small business CEOs.

They need someone to own the marketing strategy AND the ex*****on AND the results without the full-time price tag.

Seven years later, that hasn't changed.

✅ I still care whether the marketing I build pulls its weight.

✅ I still treat missed goals and underperforming marketing as my problem to fix.

✅ I believe small businesses should have someone who looks out for their brand and their budget.

✅ I believe small businesses deserve affordable marketing leadership.

To every client who trusted HPZ Marketing, every person who made an introduction or said "you should talk to Jessica"—thank you.

Here's to year 7. And to everyone still betting on themselves.

https://hpzmarketing.com/

11/22/2025

Even the Louvre got hacked because their password was literally “LOUVRE.”

Jessica Kelley, CEO of HPZ Marketing, checks digital security the moment she’s brought in. Because all the SEO-optimized blogs, personalized landing pages, and email automations mean nothing if your site isn’t secure.

That’s what Fractional CMOs really do.

Not just marketing, but protecting the brand, the infrastructure, and the trust your business is built on.

If your marketing leader isn’t thinking like this, it’s time to find one who does.

https://hpzmarketing.com/protect-your-brand/

$Layoffs are devastating and they’re everywhere.But fractional work is already creating a different outcome: helping tale...$

11/03/2025

Layoffs are devastating and they’re everywhere.

But fractional work is already creating a different outcome: helping talented and experienced people lead again, and helping small businesses get the expertise they actually need to grow.

Fractional leadership offers something rare—a fulfilling and flexible career path. And right now, millions of SMBs need what fractional offers.

If you’re in transition, consider fractional, this could be your new forever-career.

https://hpzmarketing.com/what-is-a-fractional-cmo/

10/28/2025

Jessica Kelley, CEO of HPZ Marketing, attended a recent event in Malta where Nicolas Hamilton delivered an unforgettable talk.

Hamilton, who lives with cerebral palsy, spoke about how disability doesn’t diminish drive—and how leadership requires both resilience and vulnerability.

The message resonated deeply for Jessica, whose brother lived with profound deafness, mental illness and addition. Their mother—like Hamilton’s—was a fierce advocate for her child long before disability laws existed.

Some of the takeaways that hit hardest:
🧠 Mental strength doesn’t mean being fearless, it means not letting fear stop you
💡 It’s okay to succeed and be vulnerable
⚡️ Disability shouldn’t dim your light
🎯 Set goals by reflecting, but stay present

To all the mums who fight like lions: this one’s for you.

💚 (Photo of Jessica’s late brother, forever in her heart and especially poignant on his birthday today.)

$AI has completely changed how marketing gets done.If your fractional CMO isn’t using AI to improve strategy, ex*****on, ...$

10/21/2025

AI has completely changed how marketing gets done.
If your fractional CMO isn’t using AI to improve strategy, ex*****on, and outcomes, they are falling behind and NOT moving your business forward.

This blog explains what AI-expert leadership looks like, how to evaluate AI fluency, and why it's non-negotiable for modern marketing success.
→ Read: https://hpzmarketing.com/ai-is-a-must-have-skill-for-fractional-cmos/

07/28/2025

Is your marketing busy... but not actually working?

You’re not doing it wrong—but you might be falling into one of the 10 common marketing pitfalls that quietly waste budget, stall growth, or overwhelm your team.

📉 The good news? These pitfalls are fixable.
📈 The better news? You can avoid them altogether.

Check out this article —especially if you’re running marketing for a growing small business.

🔗 https://hpzmarketing.com/flaws-of-digital-marketing/

$Your first fractional marketing hire doesn’t have to be a gamble.A lot of small business CEOs are ready for strategic ma...$

04/30/2025

Your first fractional marketing hire doesn’t have to be a gamble.

A lot of small business CEOs are ready for strategic marketing help—but aren't sure how to make the first fractional hire work.

In this new post, learn:
✅ What to expect
🚫 Common missteps
🤝 How to set your team up for success

🔗 https://hpzmarketing.com/hiring-fractional-marketing-for-the-first-time

Whether you’re hiring fractional CMO, CFO, or CTO—this is for you.

03/17/2025

Q1 is coming down to the wire—are your marketing efforts driving real results?
If revenue is lagging and leads aren’t flowing, it’s time to ditch the guesswork and zero in on what actually works. 5 key marketing metrics can help you make smarter moves and finish Q1 strong.

📊 Get the strategy now: https://hpzmarketing.com/5-marketing-metrics-to-track-in-2025/

03/06/2025

Q1 close is coming up fast! Who is steering your marketing success in 2025?

If your business is struggling to meet marketing goals, you’re not alone. Many companies are realizing that hiring a Fractional CMO can provide the leadership and strategy they need—without the full-time cost.

Check out this infographic on the 5 signs you need a Fractional CMO and discover if it’s the solution for your business growth.

https://hpzmarketing.com/signs-you-need-a-fractional-cmo/

02/25/2025

Rolling into 2025 with Purpose and Drive! 🚙

This new license plates says it all—HPZ MKTG. A daily reminder that marketing isn’t just what CEO Jessica Kelley does—it’s who she is. Every strategy, campaign, and client success drives HPZ Marketing forward.

Here’s to staying driven, focused, and ready to make an even bigger impact this year!

https://hpzmarketing.com

01/16/2025

January is the perfect time to ask: Is your marketing strategy stuck in planning mode? The most successful businesses balance thoughtful strategy with timely ex*****on.

Don’t let overthinking slow you down—focus on launching, testing, and refining your marketing efforts. Turn your ideas into impact this year.

https://hpzmarketing.com/essential-marketing-practices-for-small-businesses/

01/01/2025

HPZ Marketing turns 6! This milestone means so much as a WBENC-certified, women-owned business. Plus incredibly thankful for the clients and partners who continue to believe in HPZ Marketing. Here’s to the lessons, the growth, and the gnarly challenges that lie ahead.

Cheers to year 7! 🎉

Address

Minneapolis, MN
55419

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Telephone

+16125121595

Website

https://hpzmarketing.com/

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